Fact SheetPrepared by Megan Lindsay

Opening Day

Fresh Market is opening its 24th store in Florida and the 10th store in the nation. The store will be approximately 22,000 square feet including a bakery producing aver 40 baked goods every day.

When: Official opening 9 a.m. Monday, June 22, 2015

Location: 2900 4th Street North St. Petersburg, Fla.

Grand opening activities will include: Live music Outdoor grilling Chef demonstrations Food sampling stations

Guests will be also be invited to enter into a drawing to win The Fresh Market Pantry valued at $1,000. The Fresh Market Pantry is a collection of store brand favorites including spices, stocks, pastas, pancake mixes and more.

In-Store Services The new Fresh Market will offer many things to customers.

Full service meat counter Many ready-to-serve entrees with

large selection Fresh seafood available every week Over 200 imported and domestic

cheeses Abundant produce department Large organic section

“Fresh” Market

The Fresh Market strives to create a distinct atmosphere. Reminiscent of old-world European

markets Atmosphere appeals to all the senses Freshly baked bread, brewed coffee

Opportunity to taste high quality products

Intimate setting with antique decor

About The Fresh Market

The first Fresh Market was opened by Ray and Beverly Berry on March 5, 1982 in Greensboro, North Carolina. The intent of the store was to provide high-quality perishable products in a friendly and warm environment with quality customer service to friends, family and neighbors. The Fresh Market is proud to be a family-owned, privately held company. Currently, The Fresh Market overseas 99 stores across the southeast, Midwest, Mid-Atlantic, and Northeast. The company plans to expand to more locations in the future.

For any questions or concerns, please contact Megan Lindsay at megan.lindsay@freshmarket.com or visit www.thefreshmarket.com.

The Fresh Market Q&A

Where and when will the new store open?

The new store will open at 9 a.m. on June 22, 2015 at 2900 4th Street North in St. Petersburg, Fla.

How big is this new store?

The new Fresh Market has about 22,000 square feet and includes a bakery.

Why is this store opening special?

This is The Fresh Market’s 24th store in Florida and100th store to open in the nation!

What is going to happen on opening day?

There will be a multitude of activities including live music, outdoor grilling, chef demonstrations

and chances to sample different foods.

Do guests get any cool stuff?

A reusable shopping bag and a sample of The Fresh Market’s gourmet coffee will be given to the

first 1,000 customers.

What will this Fresh Market offer?

The store will feature a full service meat counter, fresh seafood, large produce section with many

organic items. Additionally, TFM will offer a large selection of ready-to-serve entrees and a

bakery that produces over 40 freshly baked goods every day.

What is The Fresh market Pantry?

The Fresh Market Pantry is a collection of store brand favorites including spices, stocks, pastas,

pancake mixes and more.

What makes The Fresh Market different?

The Fresh Market has an intimate and old-European atmosphere inside. The store appeals to all

the senses with smells of fresh coffee, baked bread. TFM also offers samples to customers every

day.

What will this store do to the community?

This store will provide approximately 90 new jobs to the community and positions are currently

being filled.

Who founded The Fresh Market?

The Fresh Market was founded by Ray and Beverly Berry in 1982.