TEXT IN ART

Art is Communicative

Ed Ruscha

• http://www.edruscha.com/• Good art should elicit a response of 'Huh?

Wow!' as opposed to 'Wow! Huh?‘• When I began painting, all my paintings were

of words which were gutteral utterances like Smash, Boss, Eat. Those words were like flowers in a vase.

Juxtaposition

What does this word mean?What can you tell me about the juxtaposition of words and images in Ruscha’s work?

How does the meaning of the text change due to the choice of image?

Barbara Kruger• http://www.barbarakruger.com/• Do you know why language manifests itself

the way it does in my work? It's because I understand short attention spans.

• I had to figure out how to bring the world into my work.

• I'd always been a news junkie, always read lots of newspapers and watched the Sunday morning news shows on TV and felt strongly about issues of power, control, sexuality and race.

Task 1

Collect a selection of imagery for each artistResearch each artist – explore their intentionsComplete an image analysis of your favourite work from each artist

Task 2

Beauty

Using both of the artists as a starting point, create two images that explore ideas of beauty.Collect images that you think have meaning. Take photographs that you can use in your work.Think of how to use text to change the meaning of the image and make it more powerful. Bring your research to class to plan final pieces.

You can download and install the font files to help you with this.

http://www.urbanfonts.com/fonts/Tapeworm.htm

http://www.911fonts.com/font/download_FuturaBoldItalic_4016.htm