BAUER

Daniel Payn and Alex Ratcliffe

• Bauer is a multi-media company operating in many countries worldwide.

• They are based in Hamburg, Germany.

• 38 million magazines worldwide per week.

• Founded in 1875• Current employees stand at 6400.

FACTS

TITLES• Bauer have many titles ranging from

many different genres from men and women’s lifestyles to gardening.

• Their most recognised brands are Heat, Empire, FHM and Kerrang.

TARGET AUDIENCE• Due to Bauer’s wide range of magazine genres,

they are bound to have different audiences.• One example is the football magazine “Match.”

This is aimed at teenagers because of the colour.• Then they have “GardenNews,” a magazine

aimed at people in their late sixties.

PRIORITIES• According to Bauer’s mission

statement their priorities are to ‘connect audiences with excellent content through our broad multi-touchpoint brand platforms.

• They also aim to grow as a company and relentlessly seek out new ideas and develop existing products.

MERGERS• Bauer Media has told its staff it plans

to merge its teams on magazines Cleo and Dolly which means that both of the titles’ editors Sharri Markson and Tiffany Dunk will be asked to compete for the single editor-in-chief position.

• Bauer has said it will bring these teams together to form a ‘young women’s lifestyles’ division.

INTERNATIONAL• Bauer Media operate in countries all

over the world such as: Germany, USA, Spain, Russia, UK, Australia, France, China, Nigeria, Czech Republic, Mexico, Portugal, Romania, Poland, Austria, Slovakia and Hungary.