test drive twingo site
Transcript of test drive twingo site
SEPTEMBER 23rd-24th RENAULT PROPERTYINVESTOR RELATIONSTWINGO 3 TEST DRIVE
TWINGO 3: A & B-SEGMENT RENEWAL COMPLETION
A. KASSAI
PROGRAM DIRECTOR, SMALL PASSENGER CARS
2RENAULT PROPERTYSEPTEMBER 23rd-24thINVESTOR RELATIONSTWINGO 3 TEST DRIVE
DISCLAIMER
Information contained within this document may contain forward looking statements. Although
the Company considers that such information and statements are based on reasonable
assumptions taken on the date of this report, due to their nature, they can be risky and uncertain
(as described in the Renault documentation registered within the French financial markets
regulation authorities) and can lead to a difference between the exact figures and those given or
deduced from said information and statements.
Renault does not undertake to provide updates or revisions, should any new statements and
information be available, should any new specific events occur or for any other reason. Renault
makes no representation, declaration or warranty as regards the accuracy, sufficiency,
adequacy, effectiveness and genuineness of any statements and information contained in this
report.
Further information on Renault can be found on Renault’s web site (www.renault.com),
in the section Finance / Regulated Information.
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AGENDA
01 B-SEGMENT TURNAROUND
02 A-SEGMENT TREND & TWINGO SUCCESS
03 TWINGO 3: A NEW EQUATION
04 Q&A
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B-SEGMENT TURNAROUND
01
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INNOVATION FOR A BETTER LIFE
CLIO
ZOE
TWINGO
CAPTURLIFE
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B-SEGMENT DRIVES RENEWAL OF RENAULT IN EUROPE
12.9%
European B-segment share
• #1 position
• Design & innovationimage in progress
CAPTUR
CLIO
2007 2008 2009 2010 2011 2012 2013 2014
comp 1
comp 2
comp 3
Renault
CLIO, CAPTUR& ZOE
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6,0% 7,0% 8,0% 9,0% 10,0% 11,0%
• TOP 3 FOR MARKET SHARE
• HIGHER SELLING PRICE vs CLIO III
• TURNOVER +600 M€ vs CLIO III (2007)
Comp 1
CLIO IV SELLING PRICE IMPROVEMENT
Comp 1
CLIO IV
CLIO III
SELLING PRICE EVOLUTION (avg 2007-2011 to 2013 )
Segment Share
Selling price
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BENCHMARK
2012BENCHMARK
2014
Comp 1
CAPTUR SELLING PRICE IMPROVEMENT
CAPTUR • MARKET SHARE LEADER
• SIGNIFICANTLY HIGHER SELLING PRICE vs MODUS
• TURNOVER +1,000 M€vs MODUS (2007)
SELLING PRICE EVOLUTION (avg 2007-2011 to 2014)
Selling price
6,0% 26,0% 46,0%
Segment share
MODUS
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A-SEGMENT TREND
& TWINGO SUCCESS
02
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A MANDATORY SEGMENT FOR BIG PLAYERS
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2006 2007 2008 2009 2010 2011 2012 2013 2014
A
B
C
-
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
4 000 000
4 500 000
2006 2007 2008 2009 2010 2011 2012 2013 2014
A
B
C
SEGMENT WEIGHT EVOLUTION IN EUROPE (G5 countries)
• A-segment resistance during the crisis with around 1M units per year
• B-segment stable in % but with a drop of 1 M units
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RENAULT SALES BREAKDOWN BY SEGMENT (EUROPE)
A STRATEGIC SEGMENT FOR RENAULT
• A-SEGMENT: 8% OF RENAULT’S SALES
0%
10%
20%
30%
40%
50%
60%
2006 2007 2008 2009 2010 2011 2012 2013 2014
A-Seg
B-Seg
C-Seg
0
100 000
200 000
300 000
400 000
500 000
600 000
700 000
2006 2007 2008 2009 2010 2011 2012 2013 2014
A-Seg
B-Seg
C-Seg
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0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
14,0%
16,0%
2007 2008 2009 2010 2011 2012 2013 2014
comp 1
comp 2
comp 3
comp 4
Renault
comp5
TARGETING A&B SEGMENT LEADERSHIP IN 2015
11,0%
• #2 position
• Design & innovation
• Image in progress
European A & B-segment share
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A-SEGMENT TARGETED USP
A-SEGMENT PURCHASING REASONS
Urban ability : easy to drive and park
Features & innovations for a given price
Consumption
Styling
Roominess / Versatility
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TWINGO TARGET CUSTOMER: THE ACTIVE WOMEN
• 35 yo, single,
• Urban, upper class, paid price +++
• Car is a beautiful object & reflection of personality
=> ELEGANCE, ORIGINALITY, HEERFULNESS, MODERNITY
Loya
lty
SOCIO DEMO
� Female : > 59%
� Average age : 52 years old
� Family status : 70% no kids (1/3 pre, 2/3 post)
� Level of income : under average = 41k€
� Multi owners : 63%
� Paid price : 11 500 €
Conques
t
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0
50000
100000
150000
200000
250000
300000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Twingo2
Twingo1
TWINGO SAGA SUCCESS…
44 competitors
5competitors
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TOTAL VOLUME : 3 306 000(July-2014 – Worldwide)
A 20-YEAR STORY TO BE CONTINUED….
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… IN A VERY COMPETITIVE ENVIRONMENT …
IN 2015:
• 1 225 KU
• 44 competitors
• 14 models reach 80% of the market:
• 3 Key players >100ku/year
• 2/3 new comers
European A-segment share
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Citigo Mii
Picanto
108 AygoPanda Ka
+
500Up! C1
WITH 3 KEY PLATFORMS OVER 300ku / YEAR
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TWINGO 3: A NEW EQUATION
03
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Multi-purpose
Safe and re-insuring
Customization
Affordable
Roomy
Versatile
Strong personality
Innovative
Colorful & collections
Sassy
TWINGO DNA
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TWINGO 3
CITY PROOFEasy to drive and park, some driving
pleasure, No fragility
GIVE ME SPACE BACK !Visible hardware reduced to the max,
push away “the furniture”
EASY TO USE, FITS DAILY LIFEBuilt to fit everyday needs even if compact :
commuting, dropping kids, shopping, leisure…
8.65m
3,59m- 10 cm vs. Twingo 2
1288
12,1°°°°
Excellent lower
front vision
Rear camera
Flexicases©
R’&GO ©
5 doors !
2203
Best in class loading length,
L boot shape,
Color & light
trim parts
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8 000
10 000
12 000
14 000
EXPECTED SELLING PRICE EVOLUTION 2013 TO 2015
• Price increase vs Twingo 2 (w/o diesel & sport version)
Segment share evolution
2013 to 2015
4% 6% 8% 10% 12%
TWINGO 3: SELLING PRICE IMPROVEMENT TARGET
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“New Renault Twingo pleasant and playful” (Autovandaag)
“Renault Twingo : La nouvelle Star” (Caradisac.com)
“Twingo’s back with a Twinkle” (Daily Express)
“Baby Twingo finds its feets” (Daily Telegraph)
"Now the Twingo is fun again! "(Autobild)
PRESS FEEDBACK
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Core Batch 1
LHD&RHD
Add. versionsConvertible
USLHD&RHD
Core Batch 2
EV
EDISON PROJECT: COOPERATION WITH DAIMLER
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MANUFACTURING FOOTPRINT
4 Seaters Manufacturing
• Novo Mesto, Slovenia
• 180K veh/year (2016)
ICE Powertrain
• Pitesti, Romania & Sevilla, Spain
Mechanical parts
• Pitesti Romania / Le Mans, France
2 Seaters Manufacturing
• Hambach, France
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2 Seats
Compacity : 2.7m
VALUE EMBEDDED IN CONCEPT BENEFITS
Roominess
EV Ready
Easy city driving
4 Seats
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CUSTOMER VALUE ORIENTED
Fuel Eco (Petrol)
5 doors
Safety (New EUNCAP)
Roominess
Manoeuvrabilty
Connectivity
Design
∆Value ∆Cost
INCREASE
DECREASERear sliding bench
Diesel version
FeaturesProductivity
TWINGO 3 VS TWINGO 2
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ENTRY TICKET BENEFITED FROM COOPERATION
TWINGO 2 TWINGO 3
2006 2014
ENTRY TICKETCarry overplatform
Newplatform
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CONTAINED DELEVERY COST
EnrichmentDecontenting
Cost savings
TWINGO 2 TWINGO 3
2006 2014
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A&B SEGMENT: AN IMPROVED EQUATION
A SEGMENT
2006 2014
A SEGMENT
B SEGMENT
2005 2013
PROFITABILITY
B SEGMENT
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Q&A