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1

INDEX

2 EDITORIAL Vision & Mission

4 MILESTONES

6 ART The Bull In The Art7 Roberto Panichi For Tonino Lamborghini

8 WEB 2.0 Tonino Lamborghini Luxury Shopping Has Never Been So E-easy

10 ARCHITECTURE Tonino Lamborghini Hotel Concept

12 Tonino Lamborghini Boutique Hotel Suzhou

14 Tonino Lamborghini City Center Hotel Kunshan

16 Tonino Lamborghini Lakeside Hotel Huangshi

18 SHOPS Tonino Lamborghini Luxury Home Showroom: Stunning Debut Of The Collection In Shenzen

20 TECHNOLOGY Antares: Touch The Star

22 FASHION Gold, Carbon, Titanium And Wood For Our New Eyewear

29 GREEN Tonino Lamborghini Golf Cart

30 DESIGN Ciclotte

34 LOUNGE We Cannot Give You Italy, But We Can Give You The Feeling!

36 CITY LIFE TL City Car And Iso Moto

38 50 YEARS AGO

46 COMING SOON The Ferruccio Lamborghini Museum

TL

Tesori Latini

Periodico di attualità e cultura

da un’idea di Tonino Lamborghini

Autorizzazione del Tribunale di Bologna

n° 6542 del 15/03/1996

Anno XVII

N°3 Marzo 2014

Una copia: € 5

Editore, Direzione e Amministrazione

Lamborghini Real Estate S.p.A.

via San Giacomo, 25 – 41100 Modena

Redazione

Tonino Lamborghini S.p.A.

via Funo, 41 - Funo di Argelato (BO)

Direttore Responsabile

Rita D’Andrea

In Redazione

Emanuele Cristoferi, Rita D’Andrea,

Cinzia Nardini

Foto

Archivio Tonino Lamborghini,

Marco Baraldi, Studio Bortolotti,

Daniela Bottura, Rita D’Andrea, Join In, Silvana

Strangio, Guido Taroni, TL LUXE

Traduzioni

Odette Boya

Grafica e impaginazione

Daniela Bottura, Maurizio Mauro, Silvana Strangio

Stampa

Golinelli Industrie Grafiche SpA

via Quattro Passi, 16

41043 Formigine MO - Italia

2

Dopo aver celebrato nel 2011 il Trentennale dell’azienda, il

Gruppo Tonino Lamborghini continua a raccogliere i frutti

del processo di riorganizzazione iniziato nel 2009, siglando

nuovi progetti in Cina e nel sud-est asiatico e focalizzandosi

maggiormente sul core business aziendale.

Nel 2013, infatti, abbiamo concentrato le nostre energie

nel campo dell’accessorio di lusso, non solo elevando la

qualità del prodotto e il posizionamento, ma enfatizzando

al massimo le caratteristiche essenziali del brand: lo spi-

rito senza compromessi, l’Italianità e un design di chiara

ispirazione meccanica. Vision del Gruppo è, infatti, quella

di esportare nel mondo la passione e lo spirito della cultura

italiana sotto forma di prodotti dallo stile unico e distintivo,

ispirato al mondo dell’arte e del design industriale italiani.

Grazie alla strategia messa in atto già da qualche anno, ab-

bia dato un grande sviluppo all’area hospitality – boutique

hotel, ristoranti e lounge caffè– con un concept coerente

con i valori caratteristici del brand. Reinterpretando il con-

cetto di ospitalità, abbiamo ideato un mondo di stile, cultu-

ra, arte e attenzione alle esigenze degli ospiti, arricchendo

il concetto di comfort tipico dell’hotellerie con un’estetica

nuova. L’intento è di ricreare nel mondo tante “Casa Lam-

borghini” declinate nel più puro stile del “Toro che carica”.

Producendo oggetti di design che richiamano la tradizione

e l’heritage della famiglia Lamborghini intendiamo espor-

tare all’estero uno stile ed un gusto italiano riconoscibile,

nel rispetto del forte valore aggiunto apportato dal brand,

percepito dalla clientela di tutto il mondo come massima

espressione di lusso, esclusività e stile italiano.

After celebrating the 30th anniversary of the company in 2011, the Tonino Lamborghini Group continued to build on the reorganisation process begun in 2009, initiating new projects in China and Southeast Asia and focusing on core business.In 2013 we concentrated on the field of luxury accessories, not only improving our products and their positioning, but also emphasising the essence of the brand: its uncompromising spirit and Italian genius. The Group’s vision is to bring the passion and spirit of Italy to the global market with unique and distinctive products, inspired by the world of Italian Arts & Industrial Design.

EDITORIAL

VISION & MISSION

Il comm. Tonino Lamborghini,Presidente del Gruppo Tonino Lamborghini

con la figlia Ginevra.Mr Tonino Lamborghini,

President of the Tonino Lamborghini Groupand his daughter Ginevra.

Ph.

Gui

do T

aron

i

Our growth has continued in the hospitality sector with boutique hotels, restaurants and lounge cafés that exemplify the values of the brand. Reimagining the very concept of hospitality, we have created a world of style, culture, art and service that sets a new standard. In the future, expect to see many more “Casa Lamborghini” imbued with the spirit of the “Raging Bull.”By staying true to the tradition and heritage of the Lamborghini family we intend to promote a recognisably Italian style and taste, together with the added value of a brand which is recognised throughout the globe as the last word in luxury, exclusivity and Italian flair.

Imola Carbon armchair

4

MILESTONES

TODAY

A unique spirit permeates every product

conceived, designed and created by Tonino

Lamborghini. He possesses the ability to

innovate, yet remain faithful to a tradition that

embodies boldness and elegance.

This passionate quest to capture the essence of

Italian Style is what drives Tonino Lamborghini

and is behind the collections bearing his name.

It’s in the design, the attention to detail, the

desire only a prestigious brand can awaken.

Tonino Lamborghini has crafted a collection for

men and women of character, who refuse to go

unnoticed.

Tonino Lamborghini has become an ambassador

for Made in Italy, creating lines that evoke the

tradition and heritage of Italian industrial Arts &

Design.

COMMERCIAL EXPANSION

• We sell more than 25 kinds of different

products branded “Tonino Lamborghini”

world-wide, especially in the Far East.

• Commercial presence in 60 Countries

• 20 active partnership agreements with

international coverage

• 80 international distributors

ArtHotel

ResortLounge

Top EndSmartphones

Eyewear, Watches,Home

LifestyleEspresso, Energy drink

VodkaApparel

Accessories

1981Tonino Lamborghini

Foundation

2013export of 97%

of the production, 67% only in the Far East

4

5

MILESTONES

5

INNOVATIONThe Tonino Lamborghini brand was founded by a man who

believes and invests in creativity, in research on materials,

shapes and technological processes to create objects of

pleasure that distinguish those who own them as part of

an exclusive club of lovers of beauty.

ITALIANTonino Lamborghini products are created and produced

in Italy, a country universally known for its culture of beauty

and excellence. Italy has been the essence of Tonino

Lamborghini from the beginning.

LEGENDARYThe Tonino Lamborghini brand is the stuff of legends,

evoking the heritage of a special Italian family with

an extraordinary story. A family emblematic of Italian

aspiration, flair and vision.

STRONGThe Tonino Lamborghini trademark has always been a

symbol of strength, courage, determination and boldness.

The famous crest with the raging Miura Bull inspires force,

energy and power.

TIMELESSTonino Lamborghini products are creations that go beyond

the whims of fashion. They have an excellence that speaks

to customers the world over.

THE VALUES

PRODUCT PORTFOLIO

LUXURY

TimepiecesEyewearIcon phones and smartphones

LOUNGE

Restaurants and CafésEspresso VodkaWinesEnergy drinkLUXURY ACCESSORIES

JewelryWriting InstrumentsSmoking Accessories

HOME

FurnishingsHome decorFASHION ICONS

Apparel Perfumes Leather Goods

LUXURY HOTELS

5-star Hotels

FREETIME ICONS

Apparel and riding equipmentBicyclesGolf equipment & carts

6

ART

The Bull In The Art

The Tonino Lamborghini bull is so much more than an image; it is emblematic of a brand that embodies strength, vitality, creativity and power. The astrological sign of founding father Ferruccio, the symbol has its roots deep in Mankind’s consciousness, going back to its very beginnings.

Here it is, in the dreams and visions of Palaeolithic man, drawn with boldness and precision in the caves of Lascaux 15000 years ago, alongside aurochs and other beasts that occupied man’s early life and imaginings, drafted by shamans for magic ritual. One of the animals most feared and admired by prehistoric man – the raging bull.

Thousands of years pass and the bull has become a God, one of the anthropomorphic deities of Egyptian religion. In the famous Narmer Palette of 3100 BC, preserved in the Egyptian Museum in Cairo, the mythical king Narmer is depicted as a mighty bull slaughtering the enemy, thus succeeding in his attempt to unify the kingdom.

A famous fresco from the Minoan Palace of Knossos (Heraklion Archaeological Museum) dating back to 1500 BC illustrates a game involving a bull called “taurocatapsia” in which a female figure holds the animal by the horns - hence the saying “ take the bull by the horns” - and a second female figure stands with arms raised in order to assist a male athlete to complete a double somersault over the animal. Meanwhile, a beautiful Cretan fresco contrasts a pair of ivory-coloured girls with an ochre bull, emphasising sensuality and aggression.

A winged bull, known as Zodia, is one of the four creatures in the vision of the Prophet Ezekiel in the New Testament and occupies the left side of a wonderful artefact from the Byzantine period, the Chair of St. Mark’s, a gift of the Emperor Heraclius (Sixth Century AD), that can be seen in the Basilica of Saint Marks in Venice. The bull is linked to the Evangelist Luke, represents the sacrificial calf and the moment of Christ’s Passion.Renaissance artist Titian returned to the Greek myth of Theseus and the Minotaur, depicting the union of Zeus and Europa, with Europa being borne away on the back of a white bull. Thus the Venetian artist conjured up the ecstasy of love, rapture of the senses and fertility. In the 1780s Canova was drawn again to the story, this time in the finest white statuary marble riven from the quarries of Monte Grappa. Here, however, he chose the Minotaur as his inspiration. The frightening hybrid feasted upon the Cretan young until Theseus slew it in the labyrinth thanks to Ariadne’s thread, which allowed him to navigate a path. From this myth we learn the bull is strong and fearsome, but Man’s intelligence will make him master.

Here we have the enduring myth of Tonino Lamborghini’s raging bull – raw power and animal virility harnessed by the genius of Man, from the rituals of shaman to the artefacts of the 21st Century.

Ms Cinzia NardiniArtistic Anatomy Professor

at the Academy of Fine Arts in Rome

Taurocatapsia, 1700 - 1400 a.C., Heraklion Archaeological Museum, Crete, Greece.

7

ART

Roberto Panichi is a painter and writer on art living and working in Florence. After graduating in ancient literature he became a historian and theorist of art, lecturing at the Academy of Fine Arts in Florence and Macerata. He has been painting since the age of 30, inspired first by Renaissance painters and later by

contemporary artists, including a collaboration with Hans Jakob Staude. In the Seventies, he drew up the Expressionist Manifesto, he attended Guttuso and Manzù. He has produced 20 studies of the Tonino Lamborghini brand inspired by bullfighting, beauty, art, creativity and speed.

7

Roberto Panichi For Tonino Lamborghini

8

WEB 2.0

Tonino Lamborghini Luxury ShoppingHas Never Been So E-easy

“2014 is going to be a great year for Tonino Lamborghini” this is how the Chief Executive Officer of Tonino Lamborghini

S.p.A. kick-started the exclusive interview over a cup of

coffee in Milano’s via del Gesù 6, Four Season Hotel.

The reason for this enthusiasm is related to the up-coming

launch of Tonino Lamborghini’s official E-store, where the

selection of the brand’s best luxury products can be found

and bought, at once, from anywhere in the World.

“The plan for the development of the brand in the past three years included the opening of hotels, resorts, restaurants and flagship stores, where our products could be admired

and occasionally bought, but the web has allowed us to open a one-stop shop without borders, in many currencies, with tax representative in almost twenty countries and – forseen within the next 3 years - three logistic platforms, one in America, Europe and of course China - where our brand is well recognized and extremely appreciated” said

Gian Luca Filippi, the CEO of Tonino Lamborghini.

“Tonino Lamborghini Group has constantly been working on the quality of its products and service to drive the client’s choice but now the focus is also on its proprietary online channel of sales because the market is evolving very quickly and the price is no longer the only driver” - said, Gian

Luca Filippi.

9

“To be effective in the generation of sales on line we have given ourselves a set of rules to comply with: the first is that the virtual shop window must not be compared with that of our many physical stores, because it has to relate with a standalone world characterized by entirely different behavioral dynamics”.

According to Gian Luca Filippi there are seven

critical elements to the success of an online store:

platform, logistics, photos, creativity, customer

care, web marketing and store management.

To achieve the highest standards present on the

market, some of such success factors have been

outsourced to companies specialized in software

technology in order to efficiently market global

on-line luxury seekers and manage the virtual

storefront guaranteeing top class service.

“Indeed” - Tonino Lamborhgini’s CEO said - “the peculiarity of E-stores is grounded in its power to reach different types of customers with varying purchasing patterns; such as, both advanced and aware customers who know exactly what they are looking for, as well as clients who need to click through suggestions, and that for logistical reasons do not have a point of sale close to them, or who do not have time and therefore prefer to do their shopping at any time just by typing www.lamborghini.it on their smart device”.

WEB 2.0

10

ARCHITECTURE

Tonino Lamborghini Hotel Concept

Architecture, Art and Design are the core values behind the

Tonino Lamborghini Hotel project, realized by Italian architect

Renzo Costa, founding partner of “Studio Costa Progettazioni”

in Rome.

Distinctive and characteristic, Costa’s architecture is a mix of

quality, luxury and elegance. The new Concept behind the TLH

created by Costa began as an elaboration of the Bolognese

brand’s renowned “Shield” logo, creating an architectural

composition that is both captivating and speaks volumes,

with extraordinary consistency of composition. “One of a kind.”

Architecturally, the structure is unique and unmistakable—like

the history of the Tonino Lamborghini company.

The Tonino Lamborghini Hotel project will involve the building

of 100 to 250-room five star category Business Hotels and

80 to 120-room five star category Boutique Hotels, to satisfy

the most demanding clientele. The first outline of the project

envisions meeting rooms, SPA, Lounge Bar, Roof Garden,

shops, international and Italian restaurants positioned for

panoramic views, as well as a helipad on the roof. Naturally,

11

OUR VALUESThe value of emotional experience is more important than

abstract intellectual understanding of the environment.

People are discovering something that is important in their

lives by having a chance of doing something authentic.

To see, to touch, to smell, to hear or to taste something

that is real in this world reminds us where we are coming

from and where we are heading. By discovering, we are

seeing the world differently. And that’s what matters to us

- to see the world differently. This is what we stand for.

Our brand value is based on the relation between guests

and services, on unspoken contract between hotel and its

guests.

OUR GUESTSTonino Lamborghini Hotels & Resorts guests are

virtuosos at the art of living. They are confident individuals,

tireless leaders in their environment and accomplished

world citizens. They are also connoisseurs of style and

taste, seeking beauty and perfection. They strive to create

comfortable and prominent place for themselves through

pursuing meaning and passion in life.

ARCHITECTURE

all of this with interior design that reflects the values and

essence of the Tonino Lamborghini Brand.

“During a meeting,” - architect Costa recounts - “Tonino Lamborghini described his idea and what he envisioned for his Hotels. I accepted the challenge, I put forth my ideas, and he added precious suggestions. Since then, we have built a rapport between my collaborators, who deserve credit for these achievements, and the Centro Stile of the Tonino Lamborghini company. They have joined forces to provide the luxurious experience of a legendary Made in Italy.” The Tonino

Lamborghini Hotel project is part of a consolidated partnership

by the Tonino Lamborghini company with a important Chinese

Group, and includes plans to open 30 branded Hotels over

the next few decades.

This is only the beginning of the challenge, but thanks to the

abilities of an adept team of professionals, coordinated by

architect Renzo Costa, the Tonino Lamborghini Hotel project

aims to open a new chapter of Italian excellence.

We strive to recall the roots and values of the brand,

reaching international style while maintaining Italian identity.

We go beyond comfort and quality for an unforgettable

sense stimulating experience.

12

ARCHITECTURE

Suzhou Tonino Lamborghini Shuyuan Hotel boasts 92

rooms, each with its own library. The hotel marries respect

for the past with excitement about the future. While

classical features are retained, that stylish touch that can

only be Italian, where joy meets sophistication, features

throughout. Experience the elegance of the Tonino

Lamborghini suites, stroll through the classical gardens,

or work out at the water gym. Luxury, comfort and space

were the watchwords of the project.

Suzhou - Tonino Lamborghini Boutique Hotel

Tonino Lamborghini Boutique Hotel Suzhou

13

ARCHITECTURE

The hotel combines the best of both traditional and modern

Chinese architecture, craftsmanship coming together

with innovative technology and materials. It is a symbol of

the cultural and technological progress in which China is

playing a leading role.

A famous Chinese saying describes Suzhou as a heaven

upon Earth. The gardens of Suzhou, some of which date

back over a thousand years, have been designated World

Heritage Sites. The location of the hotel on the bank of the

Jinji Lake provides it with special spiritual power. From

1997 to 2003, it received many foreign leaders and stars.

Tonino Lamborghini’s iconic red shield features throughout

the hotel, from letterheads and business cards to furniture

and staff uniforms, and so too does the Tonino Lamborghini

standard – luxury kissed with Italian flair. “This project is possibly the pinnacle of my 30 years of professional and personal experience in China” , said Tonino Lamborghini.

Tonino Lamborghini Boutique Hotel Suzhou

168 Xinggang Street - Suzhou Industrial Park

Suzhou 215021, Jiangsu, China

Tel: (+86) 512 6285 9999

Fax: (+86) 512 6285 9888

Email: Suzhou@TLHotelsGroup.com

Number of rooms 92 Above: Suzhou - Tonino Lamborghini Boutique Hotel hall and wellness centre

14

ARCHITECTURE

Tonino Lamborghini City Center Hotel Kunshan

The latest addition to Kunshan’s rapid development is

the new Tonino Lamborghini City Center Hotel, the first

complex to integrate shopping and business in the centre

of Kunshan’s commercial and business zone.

Standing at the intersection of Zhongshan Road and Qianjin

Road, the hotel offers spectacular views of Yufen Mountain

and the Musical Fountain Show. The Tonino Lamborghini

City Center Hotel Kunshan is conveniently located only

40 minutes away from Shanghai, 15 minutes away from

the famous Yangcheng Lake and 50 minutes away from

Zhouzhuang, China’s first water town.

Kunshan - Tonino Lamborghini City Center Hotel

MEETINGS & EVENTSThe very best corporate experience

in the classical and elegant city of

Kunshan. Tonino Lamborghini City

Center Hotel provides a wide variety

of multi-function meeting rooms, a

Grand Ballroom suitable for over 400

people and state of the art conference

facilities.

15

ARCHITECTURE

DINING / BAR / LOUNGEAs well as luxurious rooms and meeting facilities the hotel

also provides guests with great alternatives in cuisine: from

Western Buffet Dining to Chinese and Japanese cuisine.

ROOMS & SUITES289 contemporary guest rooms, including 44 suites with

a wide variety of facilities, provide breath-taking levels of

comfort. The spectacular Presidential Suites include a

butler on hand day and night to provide concierge and

business services.

HEALTH & LEISURETonino Lamborghini City Center Hotel Kunshan features

a 300 square metre indoor swimming pool. Ideal for

relaxation or that energy burst at the end of the day.

Tonino Lamborghini City Center Hotel KunshanNo. 287 Zhongshan Road

Kunshan, Jiangsu 215300, China

Tel: (+86) 512 5711 9999

Fax: (+86) 512 5716 7799

Email: Kunshan@TLHotelsGroup.com

Number of rooms 289

16

ARCHITECTURE

Tonino Lamborghini Lakeside HotelHuangshi

Situated in the scenic destination of Tuancheng Mountain

Economic Development Area, surrounded by serenity and

highlighted by lake view, our Huangshi hotel is redefining

remarkable waterfront living.

Being the biggest construction investment in the history

of Huangshi, the hotel is the third luxury hotel of Tonino

Lamborghini in China after launch of properties in Suzhou

and Kunshan. With teeming blue waters surrounded

emerald mountains and flourishing gardens, the feature-

packed Tonino Lamborghini Lakeside Hotel Huangshi

is being erected as a landmark on the Ci Lake. Adjacent

to Huangshi Municipal Government, Broadcast Center,

Library, Museum and People’s Square, its geographical

location doesn’t fall behind hotel’s other superlatives.

The hotel features 374 luxury guest rooms and suites,

all fully equipped with high quality facilities and amenities.

Gastronomic journeys will capture diverse dining options

through 3 distinctive restaurants, including Marco Polo

Café, Chinese Restaurant, Yuki Japanese Restaurant

and Lobby Lounge. The Grand Ballroom, suitable for 800

guests for dining, and 8 function rooms will make banquets

and conferences highly enjoyable. For the perfect way

to rejuvenate body and soul it’s equipped with the latest

exercise equipment and outdoor lakeside as well as indoor

heated swimming pools. SPA’s exclusive treatments of

delicate care will be offered for the ultimate relaxation.

Hotel’s architecture incorporates latest environmental-

friendly and energy-saving design concepts. The opening

of Tonino Lamborghini Lakeside Hotel Huangshi is not only

aimed to give a sense of Italian lifestyle experience and

extraordinary feelings for business elite and travelers, but

also to accelerate development of tourism in the city.

17

ARCHITECTUREARCHITECTURE

Tonino Lamborghini Lakeside Hotel HuangshiNo. 18 Guanghui Rd., Huangshi 435 000

Hubei, China

Tel: (+86) 714 639 9999

Fax: (+86) 714 637 0699

Email: info.hs@TLHotelsGroup.com

Number of rooms: 374

18

SHOPS

Tonino LamborghiniLuxury Home Showroom:

Stunning Debut Of The Collection In ShenzenTonino Lamborghini’s stunning Luxury Home Collection

debuted in Shenzen, China, with a 1500 square meter

showroom, as part of its listed international luxury brands.

The Luxury Home Collection features an extraordinary

selection of luxury furnishing, every piece touched by

that Tonino Lamborghini magic. No corner of the house

is left unconsidered: the collection includes items for the

bedroom and living room along with sofas, occasional

furniture, cabinets, tableware, lighting and much more, all

conceived to fit perfectly with the Group’s guiding vision,

the Tonino Lamborghini Lifestyle.

Furthermore, a complete outdoor collection is created

to animate open-air areas and intimately live relaxation in

the unparalleled view nearby Shenzhen OCT Harbour, with

Hong Kong itself just lying across the water.

Innovation and tradition, craftsmanship and research:

a collection skilfully split up into different lines and

perspectives, excellence as a common denominator,

in total harmony with the Tonino Lamborghini brand’s

philosophy.

The launch of the Luxury Home Collection is another step

in Tonino Lamborghini’s vision to bring Italian luxury to

the high-end Chinese market, yet the Group wants to go

beyond this – to share a way of life, the Tonino Lamborghini

Lifestyle and its quest for perfection, with consumers.

Throughout China, people can increasingly experience the

Tonino Lamborghini Lifestyle, be it in some of the nation’s

most design-conscious households or at its range of Café

Lounges and Hotels.

A complete outdoor collection of CASA, created to animate open-air areas and intimately live relaxation in the unparalleled view nearby Shenzhen OCT Harbour, with Hong Kong itself just lying across the water.

19

SHOPS

Furniture, sofas, armchairs, consoles, the elements of Italian life style, experienced and interpreted according to Tonino Lamborgihini style.

Innovation and tradition, craftsmanship and research: a collection skilfully split up into different lines and perspectives, excellence as a common denominator, in total harmony with the Tonino Lamborghini brand’s philosophy.

20

TECHNOLOGY

Antares: Touch The Star

The new Antares smartphone from Tonino Lamborghini

has flashed like a bright star in the world of high fashion,

luxury and modern technology. The arrival of this model

with a touch screen in the Tonino Lamborghini collection

marks an important step in spreading the company’s

influence to high technology.

Tonino Lamborghini’s smartphone Antares is available

in limited edition from around 4,000 USD, which defines

a new segment in Techno-Luxury

mobiles aimed at modern, high

income men and women that

demand the highest quality

of phone with both looks and

performance being of equal

importance.

Technically, Antares is built

to justify its performance

smartphone tagline, by matching

luxury furnishings with a high-

performance quad-core 1.5 GHz

processor, 2 GB of RAM, 32

GB of internal memory and a

MicroSD card slot with up to 32

GB (included). The sound system

is provided by an in-built Yamaha

amplifier and speakers. Antares also has a 13-megapixel

rear and 5-megapixel front-facing cameras with full

HD video (1080p), that produce stunningly clear

image of photo and video images. The thickness of the

smartphone is 13.5 mm and its four-inch high-resolution

display is protected by tempered glass with a high shock

and scratch resistance (Gorilla Glass).

Antares uses the Android 4.2 Jelly Bean platform and

a complimentary interface designed exclusively for

Tonino Lamborghini. The Android operating system

will allow the owner to access the full range of Google

mobile products and functionality, including millions of

apps, games, books and videos contained within Google

Play, making Antares the ideal platform for business and

pleasure.

“Today I am excited to announce the launch of a brand new Tonino Lamborghini smartphone. The Antares is in a class by itself, one we refer to as the ‘techno-luxury’ mobile segment. Our new phone marries uncompromising Italian design and premium build quality with the high performance people expect from their most important lifestyle accessory. For 30 years I have been making premium accessories, so today I accept a new challenge: to give my customers a performance smartphone with a stunning design and finish”, said

Mr. Tonino Lamborghini, President of the brand and

coordinator of the Tonino Lamborghini Centro Stile -

design centre - in Bologna.

Mr. Gianluca Filippi, CEO of the Tonino Lamborghini

21

TECHNOLOGY

Group, added: “Antares is designed to match instantly recognizable Italian flair with great performance and stunning materials. Together these qualities speak to our exclusive design heritage, one that communicates the spirit of the ‘Raging Bull’ that adorns our crest. The phone’s body is sculpted from leather and stainless steel creating a vibrant and attractive finish. The beautiful screen is coated with impregnable Gorilla Glass and the chassis is furnished with exquisite leather that comes in several alluring colour schemes for both men and women”.Antares will be released in limited edition, with a

unique serial number appearing on the back of every

phone. This, truly signifying the exceptionality of this

luxury smartphone and the selected few will be able

to fully appreciate its exclusivity, performance and

complimentary Italian design. Special attention is paid

to the packaging, consisting of a solid aluminum box

designed with the unique and creative spirit of Tonino

Lamborghini. The body of the smartphone and casing

is decorated with classic Tonino Lamborghini symbol,

the image of a ‘Raging Bull’ inside the shield, which truly

epitomizes the spirit of the brand and the unique desire

for perfection.

Antares is the first in a series of new and unique mobile

solutions from Tonino Lamborghini. The company will

subsequently release a further series of mobile products

aimed at successful independent people searching for a

unique identity and luxury items with genuine character

and true performance. Gian Luca Filippi, CEO of Tonino Lamborghini SpA, attended in February 2014 the 4th annual “Best Gadget of the Year Award” staged in Moscow. Antares got “The Best Luxury Smartphone” award according to over 400k voting results.

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The Tonino Lamborghini EYEWEAR collection depicts five themes which evoke the brand’s historical roots: Competition, Spyder and 1947 – which all mirror the materials and the design of the Tonino Lamborghini wristwatch models -, Dolce Vita and the new Golden Eye. The detail on the temple tips, a decoration which is the leit motiv of the collection, is inspired by the door hinges of classic sports cars and represents the distinctive “signature” of the brand on each pair of sunglasses.

SPYDER COLLECTIONThis collection features sunglasses and prescription glasses characterized by the combination of two ultralight materials: titanium and carbon. The former is just as resistant as steel but weighs 45% less, and is both scratch and allergy proof; the latter is utilized for its seven layers of fibers of different weights and directional patterns. This combination gives the eyewear an unbeatable lightness.

1947 COLLECTIONThese models have an unmistakable style, characterized by the innovative combination of an acetate frame and wooden temple tips: all the acetate frames in the collection are carefully selected from the best of Mazzucchelli, an Italian leading company in the sector. The wood used in the temple tips is Canaletto Walnut,

a type of hardwood renowned for its elegant and prestigious look and feel. Its key characteristics are stability, medium-high hardness, and endurance.

COMPETITION COLLECTIONThis line includes full-carbon sunglasses and prescription glasses. Carbon fiber gives Tonino Lamborghini models unique characteristics. Frames and temple tips are manufactured thanks to the use of seven layers of fibers of different weights and directional patterns. The glasses undergo a process of compression moulding with presses of over fifty tons in order to guarantee the maximum finish.

DOLCE VITA Presented at MIDO last year, this line is inspired by the glasses worn by the stars of Italian cinema and the international VIPs who frequented Rome during the Dolce Vita period—the iconic 60’s—to imbue themselves with mystique and charisma, and to protect themselves from the blinding Paparazzi flashes. Acetate models manufactured by Mazzucchelli, an Italian leading industry in the sector, combined with details in carbon. The main model of the line features the “Raging Bull” enclosed inside the shield, winged version, to honor the sports cars of the Dolce Vita era.

Gold, Carbon, Titanium And WoodFor Our New Eyewear

Our New Collection Of Optical Eyewear And Sunglasses Features Sophisticated Technology Alongside Materials That Strongly Evoke The

Brand Roots.

FASHION

PDV Gold metal and carbon fibre sunglasses, gold multilayer lenses, Golden Eye series, Mod.TL 524 51

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FASHION

GOLDEN EYEDesigned in metal, “Golden Eye” is enhanced with carbon fiber decoration depicting the “Raging Bull” - winged version - enclosed inside the Tonino Lamborghini shield. The temple tips are also carbon, manufactured with seven layers of fiber with differing weights and directional patterns.A Special edition superluxury features the logo “Tonino Lamborghini” in 24k gold-plate with carbon temple tips. The Zeiss multilayer gold mirror lenses

create a contemporary look which marries tradition with innovation. The packaging itself becomes a hand crafted luxury item: the special box in eco leather and carbon weave provides an added value to what is inside. A special edition targeting people who want to be noticed and feel unique. The model name is inspired by a famous Bond movie in which the world’s most famous secret agent dashes into wild car races and breath-taking car chases - an obvious reference to the brand’s heritage.

Carbon fiber Sunglasses, Competition series, Mod. TL513

Acetate and wood prescription glasses, 1947 series, Mod.TL 024 03

The brand new Tonino Lamborghini leather goods collection

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Elettra Lamborghini presents the professional Riding Equipment Collection: Limited Edition GP1 saddle, GP1 stirrup, black matt Swarovski Limited Edition GP1 cap, black varnish Swarovski Limited Edition GP1 cap.

SPORT

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GREEN

Tonino Lamborghini Golf Cart

The golfer’s green green dream! The new

ecological cart is also ideal for multiple use:

public and private parks, farms, trade exhibitions,

holiday resorts, dock services and airports.

The small high tech electric car has that Italian

flair for design, manoeuvrability and driving

pleasure. Its graceful silhouette is the product of

Tonino Lamborghini Centro Stile, considered a

mark of Italian excellence throughout the world.

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DESIGN

Tonino Lamborghini Ciclotte is a special edition exercise

bike that represents the authentic expression of the

contemporary Raging Bull’s lifestyle: style, technology

and iconography co-exist in this exclusive object of interior

design. The Ciclotte is totally different from any other

stationary bike or home fitness equipment because it breaks

the gym apparatus design mould, until now exclusively linked

to functionality. Its inimitable style allows it to be placed in a

wider range of living contexts: home, hotels VIP-suite, gym,

or outdoors.

The Tonino Lamborghini Ciclotte has a carbon and steel

frame, carbon fibre adjustable handlebar, black Alcatara®

adjustable saddle, fisplay and handlebar grip-bands in red.

The creative spirit, the passion for design and technology

which characterise the Tonino Lamborghini brand have

inspired the new Ciclotte, which features the iconic “bull”

symbol along with the brand colours and shield.

The Tonino Lamborghini Ciclotte will be distributed internationally,

available in the VIP-suites of Tonino Lamborghini Luxury Hotels

worldwide and the most exclusive concept stores and luxury

fitness centres in China, Russia and Western Europe.

Ciclotte is an exercise bike entirely Made In Italy, designed

by Luca Schieppati and produced by Lamiflex S.p.A. using a

unique, innovative combination of high quality materials like

carbon, steel and fibreglass.

Ciclotte has evolved from the prototype Ciclò, currently part

of the permanent collection at the Triennale Design Museum

in Milan, and is instantly recognisable and admired for its

inimitable silhouette, a harmonious synthesis of equilibrium

and dynamism. The large wheel that is the fulcrum of the

Ciclotte is reminiscent of late nineteenth century monowheels.

Their vintage dynamics have been reworked by refined engineering

solutions such as the epicycloid gear system, an absolute novelty

in the fitness sector.

The fruit of research inspired by total ergonomics, one of

Ciclotte’s distinguishing traits is its technological approach:

absolutely no frills, straightforward settings and fittings, and

simplicity and immediacy of use.

The two-satellite mechanism uses four gears with

differentiated teeth to generate a magnetic field and

maximise the resistance level, faithfully reproducing

pedalling conditions out on the road, but making it ideal even

for spinning.

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LOUNGE

The Tonino Lamborghini Lounge is part of the ambitious

Tonino Lamborghini Hospitality Project which aims to

develop top class restaurants and lounge cafés worldwide.

Where you find Tonino Lamborghini you will experience

that Italian flair together with the luxury and quality with

which the brand has become synonymous.

Italia may be closer than you think – you can find it at the

Tonino Lamborghini Lounge

The new concept has been designed by the Italian

architects studio ‘MAIOR Contract’ under the supervision

of Mr Lamborghini himself.

INSPIRATION

• RecalltherootsandvaluesoftheTLBrand

• OffertheessenceoftheItalianidentity

• Gobeyondcomfortandqualityproductsforan

unforgettable experience

• Fittheinternationalstyle,whilemaintainingthe

Italian identity

• Servicesoperfecttogounnoticed

ITALIAN TOUCH:

Italian design, Italian products, Italian bar & cuisine,

events related to Italy.

SPECIAL ATMOSPHERE:

Instilling a sense of well being, happiness. surprise, relax,

passion and experience of senses.

An ideal place to enjoy the unmistakable Tonino

Lamborghini Italian atmosphere.

“RIGHT” EMPLOYEES:

Young, dynamic, efficient, informal and friendly.

TARGET:

• Peoplewholiketodistinguishthemselves

• Peoplewholovetobepartofatrend

• Peoplewhoappreciatefinefood&beverage

LOCATION

• HighendShoppingMalls

• Mixeduseshoppingandentertainment

centers/districts

• Fashionandnight-lifeareas

• Businessdistricts,CityCenter,Commercial

streets

• Visibleandeasytoaccess

LUXURY TL LOUNGES

• Firstchoiceintermsof«lifestyle»and«design»

• Senseofuniquenessandexclusivity

• Definitivelyamongthebestandthemosttrendy

locations in town.

New concept Tonino Lamborghini Caffè Lounge

We Cannot Give You Italy,But We Can Give You The Feeling!

The two wine labels “Palazzo del Vignola” and “Sangue di Miura”

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A passion for two and four-wheeled motor vehicles is obviously part of Tonino Lamborghini’s DNA, and he recently launched two new projects carefully calibrated to revolutionise the market. The first is the Ginevra Town Life city car with a diesel or

electric engine and full carbon bodywork, a vehicle that is the embodiment of

contemporary elegance, ideal for its youthful and dynamic target.

The second project involves two scooters inspired by one

of Italian Motorcycling’s classic brands: IsoMoto

Anniversary is a 4-stroke scooter with a retro design that evokes

the 1958 Iso 150 model. It comes in three colors:

pearl white/

blue, all pearl white or all black. The Competition model is a 2-stroke scooter with a spirited modern design. Inspired by the 1949 Iso 125, it is available in opaque black.

TL

The Town Life city car is high-tech and gutsy, sportive and elegant. Town Life is more than simply a city car: it’s a design utility vehicle with an instantly recognisable personality, willed into existence by Tonino Lamborghini, whose experience is a guarantee of quality and high performance on four wheels. Bodywork and interiors have been developed through painstaking stylistic research carried out by Tonino Lamborghini in person, at the head of a team of designers and in collaboration with Giorgio Gnesda. The technical side of the car was developed by a team of motor engineers headed by a renowned name with twenty years of experience in the automotive sector, Luigi Marmiroli.

All Town Life cars have a reinforced steel tubing chassis, whose outstanding rigidity/weight ratio guarantees unrivalled structural strength. In the event of a road accident, this stainless steel structure is designed to offer maximum resistance and thus to protect the survival cell that contains the driver and passenger. The car’s body is inspired by the smaller kinds of sports and designer cars, and is made of extra-strong composite materials. The company is particularly proud of its choice of this kind of material, created using a hand lay-up technique employing fibreglass and carbon fibre, because this offers a far

greater degree of strength and safety than is possible with bodywork constructed

from plastic materials.

CITY LIFE

TL City Car And IsoMoto

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CITY LIFE

ISOMOTO

The project of reviving and reinterpreting the IsoMoto brand, founded in 1950, is another brainchild of Tonino Lamborghini. The IsoMoto, which was always famed for the originality of its design and the innovative nature of its manufacturing technology, comes buzzing back to life today with two new scooters inspired by vintage Fifties models and engineered by specialist tecnicians awith decades of experience.

1958 - Iso 150

1949 - Iso 125

50 YEARS AGO

50 YEARS AGO

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50 YEARS AGO

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50 YEARS AGO

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50 YEARS AGO

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50 YEARS AGO

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50 YEARS AGO

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L’entrata del Museo Ferruccio Lamborghini (www.museolamborghini.com) e, in alto, particolare della Barchetta costruita da Ferruccio su meccanica FIAT modificata con cui partecipò alla Mille Miglia nel 1948 (foto di Fabio Casari).

50 YEARS AGO

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“To honor the 50th anniversary of the founding of the brand of automobiles founded by my father,” proclaims

Tonino Lamborghini, “I made up my mind to create the new Ferruccio Lamborghini Museum in a 5,000 square meter wide area, which will become the larger and permanent location for the museum I originally opened in 1995 in Dosso, in the province of Ferrara.”

The new multifunctional space - called Forum Tonino

Lamborghini - is located in the old Lamborghini hydraulics

factory in Argelato, just outside of Bologna, in the industrial

belt known as Emilia’s “Motorvalley.” Showcasing the

mechanical genius of Ferriccio Lamborghini and the

industrial design of his day, the new space is also used

for entirely new and varied activities. The concept stems

from the idea that the Forum is not limited to the theme of

automobiles, but rather it should be a place for encounters.

The New Ferruccio Lamborghini Museum

COMING SOON

Thanks in part to the presence of new restaurants and

a lounge bar targeting a diverse clientele, the Forum will

become a new exhibition area for trade fairs, business

meetings, cultural retrospectives, and other events.

The section of the museum dedicated to the history

of Ferruccio Lamborghini hosts the full collection of

Lamborghini models - a collection carefully gathered by

the family’s heir and housed for many years in the Tenuta

la Fiorita on Lake Trasimeno where Ferruccio retired to

private life in the mid-1970s.

“I remember vey well the first time I told my father about my idea for the museum,” Tonino Lamborghini recalls, “he looked at me with a puzzled expression, which only grew more skeptical when I showed him two beat-up and rusty Lamborghini tractors I had found through a local farmer. A few months later, I showed him the tractors fully restored. I turned on the ignition: out came a cloud of black smoke, which turned blue, and finally was replaced by the familiar pum-pum beat of a working engine - a sure sign of its enduring power.

At that moment, my father’s blue eyes turned misty. He said:«WhenImadethesetractorsIwasyourage,withno money in my pockets.» My friend Giancarlo Corvinishowed me the first tractor, the legendary Carioca. It

47

was abandoned and in horrible condition in an old barn. Since then, I began an unbelievable research effort to track every product we had ever made. For years, each Sunday I crisscrossed the countryside looking for tractors. Strangely enough, I identified the first ones in the same order in which they had been built. I took it as a sign, and this coincidence spurred me to continue my search, regardless of my father’s skepticism.

Each model I came across was restored by Mauro Fiorini, a trusted collaborator, and then placed in the small Museum of Panicarola. I began broadening my search to include anything from burners to the first automobiles, but also small things: calendars containing our publicity, photographs, price lists and user manuals, precious historical documents about us. At the same time, I began to consider the idea of building a space deserving of the value of this collection which was growing ever more into a real slice of Italian post-world war II society.”

After the death of the Cavaliere del Lavoro Ferruccio

Lamborghini, his son Tonino decided to fulfill the dream

of building a museum. In 1995 the first Multifunctional

Museum Ferruccio Lamborghini was inaugurated next

to the Lamborghini Calor factory, in a small town nestled

in the Emilian countryside near Ferrara which Ferruccio

had always loved. The factory is a set of 1960’s industrial

buildings, distributed over a non-descript territory, which

adds to the overall effect.

Its architect Oreste Diversi designed the building to

suggest a sort of spaceship, since - as Tonino himself had

indicated - “It would become a communication and cultural tool bridging past and future. Therefore it would not merely be a container for objects, but rather something alive, in constant evolution, reaching ever upwards, toward the person to whom it was dedicated.”

19 years and thousands of visitors from all around the

world later, Tonino Lamborghini, with the entrepreneurial

and avant-garde spirit that defined each and every one

of his projects, decided to bring the Museum closer to

Bologna. At the same time, he decided to place increasing

emphasis on the history of his father, an important Italian

industrial trailblazer, dedicating a new space to him. “I wanted a dynamic structure that would highlight the intelligence, creativity, and peculiarity of the man to whom it is dedicated; an authentic cross-section of industrial civilization, in which every work featured is enriched by post-industrial design.”The new Museum will open in 2014. All Lamborghini

family’s factory products will be featured: tractors,

burners, air conditioners, hydraulic components, and

undoubtedly the legendary automobiles that defined the life

of the founder of the brand. As a result, besides admiring

the legendary Miura SV (belonging to Ferruccio himself),

or the futuristic Countach, admirers can marvel at the

many prototypes that often preceded the cars that were

produced: truly unique pieces.

The size of the new museum even makes it possible to

display a prototype of a helicopter, and - an aluminum

offshore boat 13.50 meters long and the first of a long

COMING SOON

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COMING SOON

series of world cup winners - equipped with two V12

Lamborghini engines with 8,171 cc, which beat all category

records. A celebration of an unmistakable passion for the

road, the new multifunctional area also displays various

industrial design products, linked to other historical brands

of the Ferruccio Lamborghini era.

“Next to these industrial products - Tonino Lamborghini

adds - I also wanted to display the everyday objects my father was particularly attached to: his lighter, his glasses, his best loved books, as well as the accolades he received for his extraordinary industrial activity. I tried to accurately

recreate his office, while I added many photos to the walls, in an attempt to invigorate an exciting journey through the events of the life of Ferruccio, my family, and the thousands of people who revolved around him.” All the industrial

works, as well as historical family mementos such as the

famous “Barchetta” built for the Mille Miglia race of 1948,

have found a new home in a more fitting space designed

specifically to welcome a brand new and larger public: a

living breathing structure, home a variety of activities.

www.museolamborghini.com

The Tonino Lamborghini Forum:stunning new exhibition and commercial spaceJust 15 minutes from Bologna Trade Fair Centre and 3 km from Bologna-Interporto motorway exit, the Forum is an innovative exhibition space ideal for trade shows, special events, fashion shows, business meetings, cultural exhibitions, photographic shoots, and private or corporate parties.

Brainchild of Tonino Lamborghini, the Forum provides a hub for culture and enterprise featuring:

• Ferruccio Lamborghini Museo, a museum devoted to the life and mechanical genius of Ferruccio Lamborghini • A wide range of stunning spaces

designed to cater for the full range of cultural and business events• Restaurants,highclasscafésandlounge

bars.

For information and avai labi l i ty of the commercial areas, please contact:Tonino Lamborghini S.p.A. - Tel . 051-862628, forum@lamborghini . i t

Tonino Lamborghini SpA

via Funo, 41 - 40050 Funo di Argelato (BO) - Italy

Tel.: +39.051.862628 Fax: +39.051 864956

info@lamborghini.it - www.lamborghini.it