Ten Reasons Why Yammer is Good for Business
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Transcript of Ten Reasons Why Yammer is Good for Business
10 REASONS WHY YAMMER IS GOOD FOR BUSINESS
Katy SweetmanCommunications Manager / October 2012
This presentation is brought to you by the Letter C■ Culture
■ Collaboration■ Community■ Cognition■ Connection■ Customer engagement■ Communication■ Crisis■ Crowd-sourcing■ Creativity■ Communality■ (Tele)commuting■ Changing times
10 reasons why Yammer is good for business
Source: http://bkaprt.com/mf/4
“The only irreplaceable capital an organisation possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it.”
Andrew Carnegie, 1835 - 1919
10 reasons why Yammer is good for business
■ Background to ESNs and “social business”
■ Intergen: a case study
■ The 10 Cs
■ The justification & the measurement
■ 10 top tips
■ Conclusion
10 reasons why Yammer is good for business
10 reasons why Yammer is good for business
How is social changing business in general?:
Interactive humanised asynchronous two-wayTransparent immediateconversational
“Privacy is dead, and social media holds the smoking gun.” Peter Cashmore, Mashable CEO
The background
1.3TRILLION
Google: Our Mobile Planet, May 2012
The value to be unlocked by businesses through social technology by 2016. McKinsey Institute
It’s big.
40%
The number of large enterprises that will have an ESN by 2015.
Gartner
It’s being adopted.
70%
The number of businesses embracing social.
Gartner
It’s happening now.
41%
The number of people who believe their company should be investing more in social. Forbes
But it could be happening more.
“CEOs believe social will become one of the two ways to engage customers, mainly at the expense of traditional approaches.”
IBM CEO Study 2012 Report
10 reasons why Yammer is good for business
IBM CEO Study 2012 Report
“This is now a continuous feedback kind of world, and we need organisational nimbleness to respond.”
CEO, financial markets, USIBM CEO Study 2012 Report
10 reasons why Yammer is good for business
10 reasons why Yammer is good for business
DreamForce Keynote 2012
10 reasons why Yammer is good for business
How did we get here?
10 reasons why Yammer is good for business
Lots of ways to skin a cat…
10 reasons why Yammer is good for business
We’ve only just begunn case you were wondering…
10 reasons why Yammer is good for business
What are people wanting to achieve?
10 reasons why Yammer is good for business
What impacts have people experienced?
Intergen: a case study
10 reasons why Yammer is good for business
Intergen:80%+ on YammerStarted Yammer network October 2008Rapid growthYoung: average age 34 (2011)Tech savvy, early adopters and tinkerersGeographically diverse: NZ, Australia, USFreemium members
10 reasons why Yammer is good for business
It won’t happen overnight…
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10 reasons why Yammer is good for business
10 reasons why Yammer is good for business
So what do Intergenites value?
The softening of geographical boundaries
A place where people are three-dimensional
The information
Open, unhierarchical forum
The culture
ShakeOut
The Iconic Yellow
Challenge
10 reasons why Yammer is good for business
10 reasons why Yammer is good for business
10 reasons why Yammer is good for business
1. Culture and people
71% of employees aren't engaged
2. Community
3. Collaboration
Getting the most out of the virtual watercooler
4. Customer engagement
“The time available to capture, interpret and act on information is getting shorter and shorter.”
CEO, IBM CEO Study 2012 Report
5. Communication
(& crisis)
10 reasons why Yammer is good for business
6. Crowd sourcing & 7.
Cognition
Making the "wisdom of the crowd" part of business
“We need to mobilise our collective brain power for innovation.”CEO, IBM CEO Study 2012 Report
10 reasons why Yammer is good for business
8. Cognitivesurplus
8. Telecommuting
62%
The number of employees working in multiple locations during their working week.Yammer
Beyond the four walls of an office.
9. Competitive intelligence
10 reasons why Yammer is good for business
10. Changing times
Times, they are a-changing.
Source: Gerry Alexis
11. Connection
10 reasons why Yammer is good for business
The business case & the ROI
10 reasons why Yammer is good for business
Yammer's total economic impact: 25% time savings 65% find answers more quickly 47% higher shareholder
returns 50% better business agility 66% faster service resolution
time Up to 11% greater
engagement
Lurkers
10 reasons why Yammer is good for business
The path to value
10 reasons why Yammer is good for business
10 top tips for ESN success
■ It’s about relationships, not technology.
■ Get executives involved.
■ Have champions.
■ Silence doesn’t (always) equal failure.
■ You don’t need to regulate.
■ Business is personal.
■ Listen. Help. Contribute.
■ Harness your organisation’s “cognitive surplus”.
■ Think connections and three dimensions.
■ Rather than ROI, think value.
10 reasons why Yammer is good for business
10 reasons why Yammer is good for business
Considerations, tips and techniquesResources
■ The mobile web is differentA shift from the static environment of the PC
■ Design for humansUnderstand the varied context of use
■ Consider mobile firstIt pays to explore the mobile first approach
■ Native app, web app or hybrid?What is the most appropriate for you
■ Define constraintsUnderstand the limitations – e.g. screen size
■ Optimise for file size and memoryLess is more
■ Pixel sizes will likely varyAs will pixel density on many devices
■ Is a ‘Responsive’ Design suitable?Base this on ROI
■ Do research and prototypesUnderstand your users and the experience
■ Get something on a device asapSolve design problems in context
Thank [email protected]
Any questions?