10 REASONS WHY YAMMER IS GOOD FOR BUSINESS · 10 reasons why Yammer is good for business 11 top...
Transcript of 10 REASONS WHY YAMMER IS GOOD FOR BUSINESS · 10 reasons why Yammer is good for business 11 top...
This presentation is brought to you by the Letter C
■ Culture
■ Collaboration
■ Community
■ Cognition
■ Connection
■ Customer engagement
■ Communication
■ Crisis
■ Crowd-sourcing
■ Creativity
■ Communality
■ (Tele)commuting
■ Changing times
10 reasons why Yammer is good for business
Source: http://bkaprt.com/mf/4
“The only irreplaceable capital an
organisation possesses is the
knowledge and ability of its people.
The productivity of that capital
depends on how effectively people
share their competence with those
who can use it.”
Andrew Carnegie, 1835 - 1919
10 reasons why Yammer is good for business
■ Background to ESNs and “social business”
■ Intergen: a case study
■ The 10 Cs
■ The justification & the measurement
■ 10 top tips
■ Conclusion
10 reasons why Yammer is good for business
How is social changing business in general?
interactive humanised
asynchronous two-way
transparent immediate
conversational
“Privacy is dead, and social media holds the
smoking gun.” Peter Cashmore, Mashable CEO
1.3 TRILLION
Google: Our Mobile Planet, May 2012
The value to be
unlocked by
businesses through
social technology by
2016.
McKinsey Institute
It’s big.
41% The number of people
who believe their
company should be
investing more in
social.
Forbes
But it could be happening more.
“CEOs believe social will
become one of the two
ways to engage
customers, mainly at the
expense of traditional
approaches.”
IBM CEO Study 2012 Report
“This is now a continuous
feedback kind of world, and
we need organisational
nimbleness to respond.”
CEO, financial markets, US
IBM CEO Study 2012 Report
10 reasons why Yammer is good for business
Intergen:
80%+ on Yammer
Started Yammer network October 2008
Rapid growth
Young: average age 34 (2011)
Tech savvy, early adopters and tinkerers
Geographically diverse: NZ, Australia, US
Freemium members
10 reasons why Yammer is good for business
It won’t happen overnight…
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So what do Intergenites value?
The softening of geographical boundaries
A place where people are three-dimensional
The information
Open, unhierarchical forum
The culture
“The time available to
capture, interpret and act on
information is getting shorter
and shorter.”
CEO, IBM CEO Study 2012 Report
62% The number of
employees working in
multiple locations
during their working
week.
Yammer
Beyond the four walls of an office.
10 reasons why Yammer is good for business
Yammer's total economic impact:
25% time savings
65% find answers more quickly
47% higher shareholder returns
50% better business agility
66% faster service resolution time
Up to 11% greater engagement
10 reasons why Yammer is good for business
11 top tips for ESN success
■ It’s about relationships, not technology.
■ Get executives involved.
■ Have champions.
■ Silence doesn’t (always) equal failure.
■ You don’t need to regulate.
■ Know your purpose.
■ Business is personal.
■ Listen. Help. Contribute.
■ Harness your organisation’s
“cognitive surplus”.
■ Think connections and three
dimensions.
■ Rather than ROI, think value.
Thank you [email protected]