Ten Key Strategies for Crisis Response...Jul 07, 2020 · PCMA - 10 Tips for dealing with Crisis...
Transcript of Ten Key Strategies for Crisis Response...Jul 07, 2020 · PCMA - 10 Tips for dealing with Crisis...
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Ten Key Strategies for Crisis Response
PCMA WebinarJuly 7, 2020
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Premise
Communication is only as good as the decisions you make.
“It’s not what you say. It’s what you do.”
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What’s newsworthy?
Conflict Drama Novelty
Violation of social order Human interest Visual interest
Pack Journalism
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Plan for the UnplannedBest defense against crisis? Planning!
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Rehearse worst case• Food-borne illness• Protests• Accidents• Shootings
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How to make decisions when crisis strikes!
A ‘Six Sigma’ Approach
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'No survivors' on crashed Boeing 737
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Sigma One
Protection.
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Sigma Two
Inquiry.
How a serial sex abuser ‘Flourished Unafraid’
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Sigma Three
Rightness.
J&J recalls iconic product
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Samsung Explains Note 7 Battery Explosions
Sigma Four
Opportunity.
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Ford Discloses DOJ Probe Into Vehicle Emission Certifications
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Sigma Five
Transparency.
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Sigma Six
Truth.Theranos founder awaiting trial on federal charges of 'massive fraud'
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To get out of the news,stop making news.
Use these tactics to dim the media spotlight.
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Rule No. 1
Tell it all.
Get all the facts out.
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Rule No. 2
Tell it early.
Get ahead of the story.
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Rule No. 3
Tell it yourself.
Latest Update – May 30, 2019
Make sure facts line up with
the story.
Boeing CEO apologizes for 737 Max crashes: CBS
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Rule No. 4
Turn off the fan.
Eliminate centersof gravity.
end of story!
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Think like a customer.
Tell the truth.
Be a reporter.
Have a plan.