Template - Rate Card Example

5/12/2018 Template - Rate Card Example - slidepdf.com

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COVER* Ad Size (w x h inches) 1st Ad 2nd Ad

(See Magazine Specs below for bleed.)

Outside Back Cover (OBC) 7 3/8 x 9 7/8 1,650$ 1,650$

Inside Front Cover (IFC) 7 3/8 x 9 7/8 1,350$ 1,350$

Inside Front Cover (IFCS) 15 3/4 x 9 7/8 2,900$ 2,900$

Inside Back Cover (IBC) 7 3/8 x 9 7/8 1,275$ 1,275$

ROB - COLOR*

Full Page Inset / Bleed 7 3/8 x 9 7/8 1,200$ 1,200$

2/3 Page Vertical / Horizontal V - 4 13/16 x 9 7/8; H - 7 3/8 x 6 1/2 1,000$ 1,000$

1/2 Page Vertical / Horizontal V - 4 13/16 x 7 5/16; H - 7 3/8 x 4 15/16 800$ 800$

1/3 Page Vertical / Horizontal / Square V - 2 5/16 x 9 7/8; H - 7 3/8 x 3 1/4;S - 4 13/16 x 4 13/16

700$ 700$

1/6 Page Vertical / Horizontal V - 2 5/16 x 4 13/16; H - 4 13/16 x 2 5/16 -$ -$ Double Page Spread 15 3/4 x 9 7/8 -$ -$

Double 1/2 Page Spread 15 3/4 x 4 15/16 -$ -$

Business Card (or B&W) V - 3 1/2 x 2 200$ 200$

ROB - BLACK & WHITE*



8th Ad 9th Ad 10th Ad 11

1,403$ 1,403$ 1,073$ $

1,148$ 1,148$ 878$ $

2,465$ 2,465$ 1,885$ $

1,084$ 1,084$ 829$ $



ate ar emp ate

COVER* Ad Size (w x h inches) 1 2



Discount Rate (See Magazine Specs below for bleed.) 100% 100%

Outside Back Cover (OBC) 7 3/8 x 9 7/8 1,650$ 1,650$

Inside Front Cover (IFC) 7 3/8 x 9 7/8 1,350$ 1,350$

Inside Front Cover (IFCS) 15 3/4 x 9 7/8 2,900$ 2,900$

Inside Back Cover (IBC) 7 3/8 x 9 7/8 1,275$ 1,275$

ROB - COLOR*

Full Page Inset / Bleed 7 3/8 x 9 7/8 1,200$ -$

2/3 Page Vertical / Horizontal V - 4 13/16 x 9 7/8;H - 7 3/8 x 6 1/2

-$ -$

1/2 Page Vertical / Horizontal V - 4 13/16 x 7 5/16; -$ -$

1/3 Page Vertical / Horizontal / Square V - 2 5/16 x 9 7/8;H - 7 3/8 x 3 1/4;S - 4 13/16 x 4 13/16

-$ -$

1/6 Page Vertical / Horizontal V - 2 5/16 x 4 13/16;H - 4 13/16 x 2 5/16

-$ -$

Double Page Spread 15 3/4 x 9 7/8 -$ -$

Double 1/2 Page Spread 15 3/4 x 4 15/16 -$ -$

Business Card (or B&W) V - 3 1/2 x 2 -$ -$

ds must be a press ready resolution PDF, a Macintosh 300 dpi TIFF or an Illustrator EPS with all fonts co

low resolution PDF file or hard copy of the ad must be received with files to ensure accuracy, otherwise Compressed files (.sit or .zip) under 10MB can be emailed to


http://slidepdf.com/reader/full/template-rate-card-example 114/1248 9 10 11 12 Total Cost/Yr

85% 85% 65% 55% 55%



85% 85% 65% 55% 55%

1,403$ 1,403$ 1,073$ 908$ 908$ 15,51$

1,148$ 1,148$ 878$ 743$ 743$ 12,69$

2,465$ 2,465$ 1,885$ 1,595$ 1,595$ 27,26$

1,084$ 1,084$ 829$ 701$ 701$ 11,98$

-$ -$ -$ -$ -$ 1,20$

-$ -$ -$ -$ -$ -$

-$ -$ -$ -$ -$ -$

-$ -$ -$ -$ -$ -$

-$ -$ -$ -$ -$ -$



Rate Comparison

COVER Full Pg.

Premium

Full Pg. %

MAG 2MAG 1



Rate %

g

Rev. Equiv.

g

Equivalent Rate

OBC $1,000.00 -$200.00 $800.00IFC $0.00 -$1,000.00 $0.00IFCS $0.00 -$1,000.00 $0.00IBC $0.00 -$1,000.00 $0.00

COLOR

Full Page Inset/Bleed $1,000.00 100.00% $0.00 $0.00 -$ 2/3 Page Vertical/Horizontal $800.00 80.00% $0.00 -$1,000.00 -$ 1/2 Page Horizontal/Vertical $600.00 60.00% $0.00 -$1,000.00 -$ 1/3 Page Vertical/Horizontal/Square $400.00 40.00% $0.00 -$1,000.00 -$ 1/4 Page Vertical/Horitzontal $275.00 27.50%1/6 Page Vertical $200.00 20.00% $0.00 -$1,000.00 -$ Double Page Spread $2,000.00 200.00% $0.00 -$1,000.00 -$

Double 1/2 Page Spread $1,500.00 150.00% $0.00 -$1,000.00 -$ Business Card (or B&W) $150.00 15.00% $0.00 -$800.00 -$

B&W

Full Page Inset/Bleed $800 00 100 00% $0 00 -$800 00

MAG 5



Rate

MAG 5

Magazine Cost Analysis

Magazine 32 pg. 40 pgs.



Magazine 32 pg. 40 pgs.

Print Cost

Mailing CostsMagazine (grams)

Poly (grams)Total 0 0

Total Insertion Costs

Distribution Costs Unit Cost/Unit

Postal Courier Other

Issue Booking Deadline Material Deadline

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Template - Rate Card Example

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