Tell it, Sell it
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Tell it, sell it Storytelling for business audiences
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We are wired for stories. Over the past decade, there has been growing interest in storytelling as a means of making business presentations more engaging—and effective in terms of data retention. MBA students at Stanford University are now required to take a corporate storytelling course as part of their degree program. This serves as a teaser for my presentation on corporate storytelling. Let me know if your group would like to learn more.
Transcript of Tell it, Sell it
Tell it, sell it
Storytelling for business audiences
Deliver data with a backstory.
A good narrative makesdata sticky
If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.
~ Antoine de Saint Exupery
“When it comes to presentation, you need to package your message in a design language that speaks to the
audience.”~ Martin Sykes
Filter and focus
Use scenarios to keep eLearning Real
Around the Corporate Campfire
Sources
Bean, C. (2012). Use scenarios to keep e-learning real. T+D, 66(2), 76-77.Clark, E. (2004). Around the corporate campfire: how great leaders use stories to inspire success. Sevierville, Tenn.: Insight Publishing Company.Collins, D. (2013). In search of popular management: Sensemaking, sensegiving and storytelling in the excellence project. Culture & Organization, 19(1), 42-61. doi:10.1080/14759551.2011.634198Lewis, P. J. (2011). Storytelling as research/Research as storytelling. Qualitative Inquiry, 17(6), 505-510. doi:10.1177/1077800411409883Sykes, M. R., Malik, A. N. (2013). Stories that move mountains: storytelling and visual design for persuasive presentations. Hoboken, N.J.: Wiley.
Char Hopela 2013
