Television viewing in Finland 2015 - finnpanel.fi · Television viewing in Finland 2015...

Television viewing in Finland 2015Tennispalatsi 21.1.2016Lena Sandell

TELEVISION?

A piece of electrical equipment with a screen

(Oxford Advanced Learner's

Dictionary)

THE NUMBER OF DEVICES IN FINNISH HOUSEHOLDS

SmartphoneTabletTV set PC

Finnpanel Oy, Establishment Survey.

4600

3400

1500

3400

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 0001000

2014 August 2015 February 2015 August

84%

39%

20% 19%

88%

34%

16%12%

96%

18%

8%3%

9-24 yrs. 25-44 yrs. 45+ yrs.

REACH OF TV PROGRAMMES BY DIFFERENT DEVICES (%)

Finnpanel Oy, National Radio Survey, Feb/Sept 2015.

SmartphoneTabletTV set PC

57

124 5

86

9 3 1

157

5 1 00

60

120

1809-24 yrs. 25-44 yrs. 45+ yrs.

minutes/day


DAILY VIEWING TIME OF TV PROGRAMMES (MINUTES/DAY)

SmartphoneTabletTV-set PC

TELEVISION?

on which you can watch programs with moving pictures and sounds

(Oxford Advanced Learner's

Dictionary)

CONSUMPTION OF TV PROGRAMMES AND VIDEO

TV PROGRAMMES VIA DIFFERENT

DEVICES

VIDEO SERVICES(NETFLIX, HBO, etc.)

YOUTUBEVIDEO

CONSUMPTION OF TV PROGRAMMES AND VIDEO

59 %

8 %3 %

3 %

13 %

14 %

94 %3 %

0 %

catch-up video

youtube


9-44 yrs. 45+ yrs.

1%

TV programmesTv setPC/laptoptabletsmartphone

SHARE OF TOTAL VIDEO ADVERTISING EXPENDITURE..?

TV ADVERTISINGQ1-Q3/2015

185million €

INSTREAM VIDEO ADVERTISINGQ1-Q3/2015

11million €

YOUTUBE ADVERTISINGQ1-Q3/2015

~4,4million €

-3,7% change

+15-20% change

+100% change

(IAB Finland) (IAB Finland)(TNS Ad Intelligence)

92,5%share of video

advertising5,5%

share of videoadvertising

2%share of video

advertising

TELEVISION VIEWING IN FINLAND 2015

DATA SOURCES: • Television Audience Measurement• comScore Digital Analytix (Areena, Katsomo, Ruutu)

AVERAGE DAILY VIEWING TIME

0

30

60

90

120

150

180

210

1990 1995 2000 2005 2010 2014 2015

minutes/day

1h

2h

3h2h 59min3h 4min

Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included since 2008). Yle Areena, MTV Katsomo and Ruutu linear-TV programmes (free-to-air).

Areena, Katsomo and

Ruutu total+3 minutes

AVERAGE DAILY VIEWING2008 AND 2015

Finnpanel Oy, TV-mittaritutkimus (10+), vuodesta 2008 lähtien mukana vieraat ja ajassa siirretty katselu

0

500 000

1 000 000

1 500 000

2 000 000

2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00

Audience per time band

2008 2015

Source: Finnpanel Oy, TAM (population: 10+ years).

VIEWING BY AGE GROUPS2014 AND 2015

0

60

120

180

240

300

4-14 15-24 25-44 45-54 55-64 65+

Minutes/day

2014 2015

3h 44min

2h 21min

3h 21min

1h 7min1h 2min

Source: Finnpanel Oy, TAM

4h 40min

MONTHLY VIEWING2014 AND 2015

210 206 198182 177

152140 148

166179

192 197

0

60

120

180

240

January February March April May June July August September October November December

Minutes/day

2014 2015

February 2014Sochi Winter

Olympics

June 2014FIFA World Cup


CHANNEL SHARES, %

28,5%

18,0%

10,5%

8,0%

4,2% 3,5% 3,5% 3,2% 2,8% 2,6% 2,5% 2,3% 1,8% 1,5% 0,9% 0,8% 0,7% 0,4% 0,3% 0,3%

2014 2015

Frii fromApril 1st

2015

Source: Finnpanel Oy, TAM (population: 10+ years). Hero from November 2014.

Frii aloitti 1.4.2015


Loirinuotiolla

Average minute rating933 000

Ensitreffitalttarilla


Elokuva: Taken


Elokuva:Inside Man

Average minuterating93 000

Paula Zahn ja murhien motiivit

Average minuterating57 000

Geordie Shore

Average minuterating 33 000

Overhaulin’Vera’s 1962 Porche 356


Elokuva: Tähtien sota


Typerät videot


Elokuva:Varasto


Solsidan –Onnea Onkimassa


Koomikot


Temptation Island Suomi


Kaukasia 30 päivässä


Jääkiekon MM-kisat: Puolivälierä / Suomi – Tsekki, 2. erä

Average minute rating1 613 000

Hiihdon MM: Miesten 50 km (p)

Average minute rating1 086 000

Poliisit


Itsenäisyyspäivä:Linnanjuhlat

Average minute rating2 486 000+2 000 000

viewers

+900 000viewers

+300 000viewers

0

TOP PROGRAMMES BY CHANNEL IN 2015

CHANNEL SHARE, %OVER/UNDER 45 YRS.

Finnpanel Oy, TAM . Fox figures incl. National Geographic.

31 %

25 %

22 %

10 %

7 %

4 % 1 %

25 %

51 %

12 %

5 %

3 %4 %

(incl. National Geographic.)

OTHER(incl. National Geographic)

OTHER

4-44 yrs. 45+ yrs.

AREENA, KATSOMO AND RUUTU 2015: 47 MILLION STARTS MONTHLY

0

10 000 000

20 000 000

30 000 000

40 000 000

50 000 000

60 000 000

January February March April May June July August September October November December

2015

2014

2013

2012

2011

comScore Digital Analytix

VIEWER PROFILES

86 %

14 %miehet

naiset

71 %

29 %miehet

naiset

15 %

85 %

miehet

naiset

A2 PAKOLAISILTA

NAURUN TASAPAINO

DOC MARTIN

GENDER AGE

TNS Metrix panel October 2015

53% 27% 20%

3% 55% 42%

53% 23% 25%

31% 47% 21%

VAIN ELÄMÄÄ:ANTTI TUISKUN PÄIVÄ

VAIN ELÄMÄÄ:VIRVE ROSTIN PÄIVÄ

HOTTIKSET

TNS Metrix panel October 2015

45 %55 %men

women

20 %

80 %

men

women

17 %

83 %

men

women

GENDER AGE

17% 24% 60%

59% 26% 15%

VIEWER PROFILES

49% 30% 20%

Audience Report, December 2015

SALATUT ELÄMÄT

PUTOUS

EMMERDALE

45 %55 %men

women

49 %51 %men

women

24 %

76 %

men

women

GENDER

30% 30% 40%

11% 30% 59%

VIEWER PROFILESAGE

(For recurring programs, only the highest rated episode is listed.)

AREENA, KATSOMO AND RUUTU 2015:TOP PROGRAMMES

SERVICEPREMIER

BROADCAST IN TV WEB-TV RATINGWEB-TV SHARE OF

AUDIENCE

Ryhmä Hau Yle Areena 28.2. 214 000 54 %

Vain elämää: Anssi Kelan päivä Ruutu 16.10. 184 000 12 %

Hullu - hullumpi - yläaste Yle Areena 29.7. 167 000 78 %

Syke Yle Areena 11.3. 165 000 18 %

Aatami etsii Eevaa Ruutu 6.4. 127 000 13 %

Joulukalenteri: Kadonneiden lahjojen tapaus Yle Areena 1.12. 124 000 25 %

Posse MTV Katsomo 25.9. 110 000 13 %

Salatut elämät MTV Katsomo 30.1. 108 000 13 %

Hottikset Ruutu 8.9. 108 000 17 %

Siskonpeti Yle Areena 22.10. 106 000 15 %

comScore Digital Analytix

AREENAN, KATSOMON JA RUUDUN

KATSELU GENREITTÄIN (%) SYKSYLLÄ 2015

Foreign fiction29 %

Children programmes21 %

Factural/cultural/lifestyle 16 %

Domestic Fiction13 %

Movies8 %

Entertainment3 %

News3 %

Current Affairs3 % Sport

2 %

Popular culture2 %

Foreign fiction 31 %

Factural/cultural/lifestyle 3 %

Domestic fiction 23 %

Movies 2 %

Entertainment 38 %

News 1 %Current affairs 1 %

Sport 1 %

Foreign fiction 6 %

Children programmes 2 %

Factural/cultural/lifestyle 1 %Entertainment 90 %

Sport 1 %

comScore (AE) fall 2015, excl. web only & simulcast - Yle, JH

Areena, Katsomo and Ruutu

share of viewing by genres

TOP PROGRAMMES 2015


CHANNEL WEEKDAY DATE TIME AVE. MINUTE RATINGAVE. MINUTE

RATING %

Itsenäisyyspäivä: Linnan juhlat YLE 1 su 6.12. 18:55 2 486 000 52 %

Yle Uutiset YLE 1 su 6.12. 20:30 2 376 000 49 %

Jääkiekon MM-kisat: Puolivälierä / Suomi-Tsekki, 2. erä MTV3 to 14.5. 21:57 1 613 000 33 %

Pääministerin puhe YLE 1 ke 16.9. 21:06 1 564 000 32 %

Itsenäisyyspäivä: Kohti Linnan juhlia YLE 1 su 6.12. 18:15 1 561 000 32 %

Kymmenen Uutiset MTV3 to 14.5. 21:51 1 509 000 31 %

Urheiluruutu YLE 1 su 6.12. 18:10 1 377 000 29 %

Päivän sää MTV3 to 14.5. 22:44 1 360 000 28 %

Eduskuntavaalit 2015 - tulosilta YLE 1 su 19.4. 20:44 1 316 000 27 %

Jääkiekon MM-kisat: Suomi - Venäjä MTV3 ti 12.5. 22:01 1 314 000 27 %

TOP SERIES 2015

AVE. MINUTE RATINGLINEAR-TV (10+)

AVE. MINUTE RATINGTIME-SHIFTED ON WEB-TV

Kingi MTV3 1 271 000 48 000

Vain elämää Nelonen, Liv 1 139 000 159 000

Putous MTV3, Sub 1 123 000 59 000

YleLeaks Yle TV1 1 011 000 8 000

Uutisvuoto Yle TV1 944 000 14 000

Tähdet, tähdet MTV3 884 000 12 000

Suomen huutokauppakeisari Nelonen, Jim 859 000 25 000

Doc Martin Yle TV1 844 000 32 000

Loirinuotiolla Nelonen 800 000 34 000

The Voice of Finland Nelonen 763 000 32 000

Source: Finnpanel Oy, TAM (population: 10+ years). Sum of premiere broadcast and its reruns 7 d after the premiere broadcast. Recurrent programmes(excl. news, sports events, sport news, events, programmes aired less than 3 times, programmes shorter than 5 minutes). Web-tv (Yle Areena, MTV

Katsomo, Nelonen Ruutu) comScore, episode average.

CHILDREN’S PROGRAMMES most

popular on web-tvNO. OF STREAM

STARTS

+15%

TV YEAR 2015:DIVERSE AND ENTERTAINING TELEVISION

viewing3 hrs/day

21 hrs/week

TV YEAR2015

Music, news, events and domesticfiction were popular

content on TV

behind big numbers there are thousands of

viewers and stories

Areena, Katsomo and RuutuSHARE OF TOTAL

VIEWING3%

Lisää tietoa osoitteesta

www.finnpanel.fi

TV VIEWING IN 2015

WEEKLY REACH– TV REACHES WEEKLY 92 % (10+ POPULATION)


0,0

10,0

20,0

30,0

40,0

50,0

60,0

70,0

80,0

90,0

100,0

week 1 5 10 15 20 25 30 35 40 45 50 53

%

45+ yrs.10+ yrs.

4-44 yrs.

AVERAGE NUMBER OF CHANNELS VIEWED

6,16,9 6,8

10

11,610,6

10,1

4-9 10-14 15-24 25-44 45-64 65+ 10+

2,83,4 3,4

4,7

5,9 5,75,2

4-9 10-14 15-24 25-44 45-64 65+ 10+

Source: Finnpanel Oy, TAM.

2014 2015

DailyWeekly

79,8 % 76,1 % 73,1 % 72,1 %59 %

50 % 49,3 % 48 % 47,3 % 45,2 % 43,8 % 41,9 % 37,2 %23,8 % 21,9 %

6,8 % 4,3 %

WEEKLY REACH (%), 10+

Source: Finnpanel Oy, TAM. Average reach (1 min) weeks 1-53/2015. Frii ave. reach weeks 14-53/2015.

93,3 %89,4 %

85,8 %80,7 %

66,2 %63,1 %

59 % 56,1 % 53,4 % 50,8 % 50,7 %47,2 %

40,4 %

28,8 % 26,3 %

5 % 4,7 %

67,2 %60,8 % 60,5 %

54,4 %50,7 %

42,8 % 41,4 % 40,1 % 39,9 %33 % 31 %

25,5 %22,3 %

16,3 % 15,5 %8,2 %

3,3 %

WEEKLY REACH, % OVER/UNDER 45 YRS.

Source: Finnpanel Oy, TAM. Average reach (1 min) weeks 1-53/2015. Frii ave. reach weeks 14-53/2015.

4-44 yrs. 45+ yrs.

43,1 %

27,3 %

15,1 %

6,6 %

3,8 %

0,4 %

3,7 %

Yle total

MTV total

Nelonen Media total

Discovery Networks Finland

Fox (incl. National Geographic)

MusicTV

Others

CHANNEL SHARE (%), 10+


MOST TV PROGRAMMES ARE BEING WATCHED LIVE

11

2h 45minutes

9minutes5minutes

live

Other time shiftedviewing vosdal

11

2h 17min

14min8min

live

vosdalOther time shifted

/day

10+ yrs. HH’s with DVR or IPTV

Source: Finnpanel Oy, TAM. Vosdal = viewed same day as live. TSV= time shifted viewing.

Liveviewing

92 %

Liveviewing

86 %

34,9

15,5

8,26,9 6,8 6,2

4,8 4,53,5 2,8

1,7 1,6 0,7 0,7 0,6 0,6

41,3

15,4

6,6 6,1 5,7 5,24 4,5

3,1 31,7 1,6

0,1 0,5 0,6 0,5

25,1

15,7

10,4

7,89,5

7,55,8

4,5 3,92,9

1,6 1,4 1,5 0,9 0,6 0,7

%

COMMERCIAL CHANNEL SHARE 2015, %

Pay Pay

Source: Finnpanel Oy, TAM. Commercial channels = selling air time in Finland, (2015: 19 channels): MTV3, Nelonen, Sub, MusicTV, Kutonen, TV5, JIM, MTV Pay (MAX, Fakta, Juniori), AVA, Nelonen Pay :Nelonen Pro 1, 2), The Discovery Channel, Liv, FOX, National Geographic, Hero, Frii.

10+ yrs. 4-44 yrs. 45+ v

DAILY VIEWING TIME FOR COMMERCIAL CHANNELS IS OVER 1,5 HRS.

0

30

60

90

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Average viewing time for commercial channels

2005

2007

2009

2012

2013

2014

2015

2008

1h 24min 1h 21min 1h 19min1h 24min

1h 28min 1h 28min 1h 29min1h 35min 1h 36min

1h 32min 1h 32min

Source: Finnpanel Oy, TAM. Commercial channels = selling air time in Finland, (24 channels (2013), 18 channels (2014), 19 channels (2015).

M25-44

W25-44

45+

25-44

15-24

10+

spots/day

FINNS WATCH DAILY 30 ADS IN AVERAGE

Source: Finnpanel Oy, TAM 2015.Commercial 19 channels selling airtime in Finland (national spots).

30 spots

18 spots

32 spots

34 spots

34 spots

30 spots

VIEWING BY GENRE ON LINEAR TV 2015, %

Foreign Fiction19,4%

Entertainment/light music/reality18,8%

Finnpanel Oy, TAM (4+), other programtypes and uncoded programmes excluded.

Factural/cultural/lifestyle13,3%

Movies12,3%

Sport10,7%

News9,8%

Current Affairs8,4%

Domestic Fiction3,8%

Children's programmes2,1%

Educational programmes

Popular Culture0,4%

25 %

35,3 %

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Feb2015

Aug2015

% tv-households

Pay-tv-channels Pay-tv-channels and services

PAY TV SERVICES IN 1998-2015

Finnpanel, Establishment Survey. August 2015, n= 3315.

7 % 5 % 10 %

18 % 13 % 10 %

9 %

7 %

5 %

10 %

6 %

17 %

0

60

120

180

240

Other Pay-tv

Minutes/day

PAY TV SHARE OF TOTAL LINEAR TV VIEWING 2015 (10+ YRS.)

Finnpanel Oy, TAM. Pay-tv-channels: Animal Planet, BBC Brit, BBC Earth, BBC Lifestyle, BBC World, C More Movie channels, Digiviihde, The Discovery Channel, Disney Channel, Disney XD, Eurosport, For Satellite -channel group, MTV Fakta, MTV Juniori, MTV Leffa, MTV Max, MTV Sport 1 ja 2, National Geographic, Nelonen Maailma, Nelonen Nappula, Nelonen Prime, Nelonen Pro 1-8, SVT Eu, SVT1 (Sweden), SVT2

(Sweden), TV4 (Sweden), Viasat pay channels

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