Television Viewing Behavior in DVR Households
description
Transcript of Television Viewing Behavior in DVR Households
Copyright © 2007 The Nielsen Company
Television Viewing Behavior
in DVR Households
Television Viewing Behavior
in DVR HouseholdsPat McDonough
SVP, Planning, Policy & Analysis
Pat McDonoughSVP, Planning, Policy & Analysis
Copyright © 2007 The Nielsen Company
AgendaAgenda
Sample Characteristics
Usage Patterns
Commercial Retention
Sample Characteristics
Usage Patterns
Commercial Retention
Copyright © 2007 The Nielsen Company
DVR PenetrationNational People Meter (NPM) Sample
DVR PenetrationNational People Meter (NPM) Sample
0
200
400
600
800
1,000
1,200
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Sc
ale
d In
sta
lled
Co
un
t
0
200
400
600
800
1,000
1,200
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Sc
ale
d In
sta
lled
Co
un
t 12.3%
2006 2007
Copyright © 2007 The Nielsen Company
191
110
348
56108
0
100
200
300
400
500
600
700
Gro
ss C
ou
nts
Total TV Sets/HD
DVRs DVD Players DVDRecorders
VCRs
625
191
110
348
56108
0
100
200
300
400
500
600
700
Gro
ss C
ou
nts
Total TV Sets/HD
DVRs DVD Players DVDRecorders
VCRs
625
Holiday PurchasesNPM HouseholdsHoliday PurchasesNPM Households
As of 1/23/2007
Copyright © 2007 The Nielsen Company
= 97%
Sample CharacteristicsDVR vs. Non-DVR HouseholdsSample CharacteristicsDVR vs. Non-DVR Households
Market Break Total US DVR Non-DVRCable Plus 86% 100% 84%Analog Cable 32% 5% 36%DBS 25% 43% 22%Wired Digital Cable 30% 54% 26%
As of January 29, 2007
Copyright © 2007 The Nielsen Company
Market Break Total US DVR Non-DVRCounty Size A 39% 46% 38%HH Size 4+ 26% 32% 25%HH Income $100K+ 14% 30% 12%HH w/ Children 35% 44% 34%HOH Age <35 22% 30% 20%HOH Age 35-54 42% 47% 41%HOH ED = 4+ Years College 31% 42% 29%
Hispanic 11% 8% 12%African-American 12% 9% 13%Asian 9% 7% 9%
Sample CharacteristicsDVR vs. Non-DVR HouseholdsSample CharacteristicsDVR vs. Non-DVR Households
As of January 29, 2007
Copyright © 2007 The Nielsen Company
Market Break Total DVR Non-DVRPC Owner 77% 93% 75%Internet 68% 89% 65%VCR Owner 78% 69% 79%Video Game Owner 41% 50% 39%DVD Owner 86% 93% 85%TV Sets 2+ 78% 87% 77%
DVR vs. Non-DVR HouseholdsTechnologiesDVR vs. Non-DVR HouseholdsTechnologies
As of January 29, 2007
Copyright © 2007 The Nielsen Company
DVRs in the NPM SampleDVRs in the NPM Sample
Types of DVRsStand-alone11%
Cable47%
DBS42%
Types of DVRsStand-alone11%
Cable47%
DBS42%
Number of DVRs
2 DVRs19%
1 DVR78%
3+ DVRs3%
Number of DVRs
2 DVRs19%
1 DVR78%
3+ DVRs3%
As of January 29, 2007
Copyright © 2007 The Nielsen Company
Summary of DVR Sample CharacteristicsSummary of DVR Sample Characteristics
Currently about 13% of the sample
Very highly concentrated in digital homes
Have young, upscale, large family,non-ethnic profile
Are high tech with lots of other electronic equipment
More than 20% have more than one DVR
Currently about 13% of the sample
Very highly concentrated in digital homes
Have young, upscale, large family,non-ethnic profile
Are high tech with lots of other electronic equipment
More than 20% have more than one DVR
Copyright © 2007 The Nielsen Company
Usage PatternsUsage Patterns
When are people using their DVRs to view recorded programming?
Do DVR homes watch television differently than non-DVR households?
Do people still use their VCRs?
When are people using their DVRs to view recorded programming?
Do DVR homes watch television differently than non-DVR households?
Do people still use their VCRs?
Copyright © 2007 The Nielsen Company
When do people use their DVRs?DVR Playback in DVR Households
When do people use their DVRs?DVR Playback in DVR Households
0.01.02.03.04.05.06.07.08.09.0
10.0
AA
%
M-F10A-4P
M-F 4P-6P
M-F 6P-8P
M-Su8P-11P
M-F11P-2A
Sa 8A-1P
Su 8A-1P
Sa 1P-8P
Su 1P-8P
0.01.02.03.04.05.06.07.08.09.0
10.0
AA
%
M-F10A-4P
M-F 4P-6P
M-F 6P-8P
M-Su8P-11P
M-F11P-2A
Sa 8A-1P
Su 8A-1P
Sa 1P-8P
Su 1P-8P
Persons 18-49Persons 18-49
January 1-21, 2007
Copyright © 2007 The Nielsen Company
DVR vs. Non-DVR HouseholdsUsage ComparisonsDVR vs. Non-DVR HouseholdsUsage Comparisons
0
5
10
15
20
25
30
35
40
PU
T (
%)
M-F10A-4P
M-F 4P-6P
M-F 6P-8P
M-Su8P-11P
M-F11P-2A
Sa 8A-1P
Su 8A-1P
Sa 1P-8P
Su 1P-8P
DVR Non-DVR
0
5
10
15
20
25
30
35
40
PU
T (
%)
M-F10A-4P
M-F 4P-6P
M-F 6P-8P
M-Su8P-11P
M-F11P-2A
Sa 8A-1P
Su 8A-1P
Sa 1P-8P
Su 1P-8P
DVR Non-DVR
January 1-21, 2007
Persons 18-49Persons 18-49 LiveLive
Copyright © 2007 The Nielsen Company
DVR vs. Non-DVR HouseholdsUsage ComparisonsDVR vs. Non-DVR HouseholdsUsage Comparisons
0
5
10
15
20
25
30
35
40
PU
T (
%)
M-F10A-4P
M-F 4P-6P
M-F 6P-8P
M-Su8P-11P
M-F11P-2A
Sa 8A-1P
Su 8A-1P
Sa 1P-8P
Su 1P-8P
DVR Non-DVR
0
5
10
15
20
25
30
35
40
PU
T (
%)
M-F10A-4P
M-F 4P-6P
M-F 6P-8P
M-Su8P-11P
M-F11P-2A
Sa 8A-1P
Su 8A-1P
Sa 1P-8P
Su 1P-8P
DVR Non-DVR
January 1-21, 2007
Persons 18-49Persons 18-49 Live + SDLive + SD
Copyright © 2007 The Nielsen Company
DVR vs. Non-DVR HouseholdsUsage ComparisonsDVR vs. Non-DVR HouseholdsUsage Comparisons
0
5
10
15
20
25
30
35
40
PU
T (
%)
M-F10A-4P
M-F 4P-6P
M-F 6P-8P
M-Su8P-11P
M-F11P-2A
Sa 8A-1P
Su 8A-1P
Sa 1P-8P
Su 1P-8P
DVR Non-DVR
0
5
10
15
20
25
30
35
40
PU
T (
%)
M-F10A-4P
M-F 4P-6P
M-F 6P-8P
M-Su8P-11P
M-F11P-2A
Sa 8A-1P
Su 8A-1P
Sa 1P-8P
Su 1P-8P
DVR Non-DVR
January 1-21, 2007
Persons 18-49Persons 18-49 Live+7Live+7
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DVR vs. Non-DVR HouseholdsUsage Comparisons – Total DayDVR vs. Non-DVR HouseholdsUsage Comparisons – Total Day
19.6 20.2
15.2
19.4 18.621.7
0
5
10
15
20
25
30
PU
T (
%)
DVR Non-DVR HHI $100K+
HH w/Children
HH3+Persons
Wired DigitalCable
Non-DVR
19.6 20.2
15.2
19.4 18.621.7
0
5
10
15
20
25
30
PU
T (
%)
DVR Non-DVR HHI $100K+
HH w/Children
HH3+Persons
Wired DigitalCable
Non-DVR
January 1-21, 2007
Persons 18-49Persons 18-49 Live+7Live+7
Copyright © 2007 The Nielsen Company
VCR Contribution %Broadcast PrimeVCR Contribution %Broadcast Prime
3.12.4
0.9 0.6
3.5 3.1
1.1 0.80
2
4
6
8
10
VC
R C
on
trib
% o
f T
ota
l
Total DVR VCR & No DVR VCR & DVR
Jan '06 Jan '07
3.12.4
0.9 0.6
3.5 3.1
1.1 0.80
2
4
6
8
10
VC
R C
on
trib
% o
f T
ota
l
Total DVR VCR & No DVR VCR & DVR
Jan '06 Jan '07
Copyright © 2007 The Nielsen Company
VCR Contribution %Broadcast – Weekday AfternoonVCR Contribution %Broadcast – Weekday Afternoon
7.7
5.44.9
1.3
9.0
7.1
5.7
1.8
0
2
4
6
8
10
VC
R C
on
trib
% o
f T
ota
l
Total DVR VCR & No DVR VCR & DVR
Jan '06 Jan '07
7.7
5.44.9
1.3
9.0
7.1
5.7
1.8
0
2
4
6
8
10
VC
R C
on
trib
% o
f T
ota
l
Total DVR VCR & No DVR VCR & DVR
Jan '06 Jan '07
Copyright © 2007 The Nielsen Company
Co-Viewing in DVR HouseholdsEnglish Broadcast PrimeCo-Viewing in DVR HouseholdsEnglish Broadcast Prime
January 1-21, 2007
4951 50 50
46
54
30
40
50
60
Co
-Vie
win
g S
har
e%
Live+7 Live Playback
Alone Persons 2+
4951 50 50
46
54
30
40
50
60
Co
-Vie
win
g S
har
e%
Live+7 Live Playback
Alone Persons 2+
Persons 18-49Persons 18-49
Copyright © 2007 The Nielsen Company
50%
60%
70%
80%
90%
100%
Live SD L+27 Hrs L+51 Hrs L+75 Hrs L+4 Days L+5 Days L+6 Days L+7 Days
Drama (Prime) Sitcoms (Prime) News Sports Daytime Drama
50%
60%
70%
80%
90%
100%
Live SD L+27 Hrs L+51 Hrs L+75 Hrs L+4 Days L+5 Days L+6 Days L+7 Days
Drama (Prime) Sitcoms (Prime) News Sports Daytime Drama
Shifted Viewing by Day - GenreEnglish Broadcast – Live + PlaybackShifted Viewing by Day - GenreEnglish Broadcast – Live + Playback
January 1-21, 2007
Persons 18-34Persons 18-34 DVR HouseholdsDVR Households
Copyright © 2007 The Nielsen Company
50%
60%
70%
80%
90%
100%
Live L+5mins
L+10mins
L+15mins
L+30mins
L+45mins
L+60mins
L+2 hrs L+3 hrs L+4 hrs L+ SD
Drama (Prime) Sitcoms (Prime) News Sports Daytime Drama
50%
60%
70%
80%
90%
100%
Live L+5mins
L+10mins
L+15mins
L+30mins
L+45mins
L+60mins
L+2 hrs L+3 hrs L+4 hrs L+ SD
Drama (Prime) Sitcoms (Prime) News Sports Daytime Drama
Shifted Viewing by Day - GenreEnglish Broadcast – Live + PlaybackShifted Viewing by Day - GenreEnglish Broadcast – Live + Playback
January 1-21, 2007
Persons 18-34Persons 18-34 DVR HouseholdsDVR Households
Copyright © 2007 The Nielsen Company
Shifted Viewing by Day - GenreSyndication – Live + PlaybackShifted Viewing by Day - GenreSyndication – Live + Playback
80%
85%
90%
95%
100%
Live SD L+27 Hrs L+51 Hrs L+75 Hrs L+4 Days L+5 Days L+6 Days L+7 Days
Drama Sitcoms News Kids Sports
80%
85%
90%
95%
100%
Live SD L+27 Hrs L+51 Hrs L+75 Hrs L+4 Days L+5 Days L+6 Days L+7 Days
Drama Sitcoms News Kids Sports
Persons 18-34Persons 18-34
January 1-21, 2007
DVR HouseholdsDVR Households
Copyright © 2007 The Nielsen Company
80%
85%
90%
95%
100%
Live L+5mins
L+10mins
L+15mins
L+30mins
L+45mins
L+60mins
L+2 hrs L+3 hrs L+4 hrs L+ SD
Drama Sitcoms News Kids Sports
80%
85%
90%
95%
100%
Live L+5mins
L+10mins
L+15mins
L+30mins
L+45mins
L+60mins
L+2 hrs L+3 hrs L+4 hrs L+ SD
Drama Sitcoms News Kids Sports
Shifted Viewing by Day - GenreSyndication – Live + PlaybackShifted Viewing by Day - GenreSyndication – Live + PlaybackPersons 18-34Persons 18-34
January 1-21, 2007
DVR HouseholdsDVR Households
Copyright © 2007 The Nielsen Company
Shifted Viewing by Day - GenreCable – Live + PlaybackShifted Viewing by Day - GenreCable – Live + Playback
70%
75%
80%
85%
90%
95%
100%
Live SD L+27 Hrs L+51 Hrs L+75 Hrs L+4 Days L+5 Days L+6 Days L+7 Days
Drama (Prime) Sitcoms (Prime) News Sports
70%
75%
80%
85%
90%
95%
100%
Live SD L+27 Hrs L+51 Hrs L+75 Hrs L+4 Days L+5 Days L+6 Days L+7 Days
Drama (Prime) Sitcoms (Prime) News Sports
January 1-21, 2007
Persons 18-34Persons 18-34 DVR HouseholdsDVR Households
Copyright © 2007 The Nielsen Company
70%
75%
80%
85%
90%
95%
100%
Live L+5mins
L+10mins
L+15mins
L+30mins
L+45mins
L+60mins
L+2 hrs L+3 hrs L+4 hrs L+ SD
Drama (Prime) Sitcoms (Prime) News Sports
70%
75%
80%
85%
90%
95%
100%
Live L+5mins
L+10mins
L+15mins
L+30mins
L+45mins
L+60mins
L+2 hrs L+3 hrs L+4 hrs L+ SD
Drama (Prime) Sitcoms (Prime) News Sports
Shifted Viewing by Day - GenreCable – Live + PlaybackShifted Viewing by Day - GenreCable – Live + Playback
January 1-21, 2007
Persons 18-34Persons 18-34 DVR HouseholdsDVR Households
Copyright © 2007 The Nielsen Company
Usage Patterns SummaryUsage Patterns Summary
When we look at Live+7 usage, Persons in DVR homes view similar amounts to all homes
More Co-Viewing in Playback than in Live
Definite pattern by genre of when DVR playback occurs with almost all news and sports events played back the same day
When we look at Live+7 usage, Persons in DVR homes view similar amounts to all homes
More Co-Viewing in Playback than in Live
Definite pattern by genre of when DVR playback occurs with almost all news and sports events played back the same day
Copyright © 2007 The Nielsen Company
Commercial RetentionCommercial Retention
The following charts will compare commercial retention across various streams of data within DVR households
The following charts will compare commercial retention across various streams of data within DVR households
Copyright © 2007 The Nielsen Company
Commercial Retention - DVR HouseholdsEnglish Broadcast - Prime
Commercial Retention - DVR HouseholdsEnglish Broadcast - Prime
1.51.71.92.12.32.52.72.93.1
Liv
e
+5
min
s
+1
0 m
ins
+3
0 m
ins
+6
0 m
ins
+2
hrs
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hrs
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hrs
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hrs
+1
0 h
rs
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5 h
rs
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rs
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rs
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5 h
rs
+4
da
ys
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da
ys
+6
da
ys
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da
ys
AA
%
Program AA%Commercial Minute AA%
1.51.71.92.12.32.52.72.93.1
Liv
e
+5
min
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+1
0 m
ins
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0 m
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hrs
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da
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da
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da
ys
+7
da
ys
AA
%
Program AA%Commercial Minute AA%
Shaded Area is Live+27 hours
January 1-21, 2007
Persons 18-49Persons 18-49
Copyright © 2007 The Nielsen Company
Commercial Retention - DVR HouseholdsSpanish Broadcast - Prime
Commercial Retention - DVR HouseholdsSpanish Broadcast - Prime
0.06
0.08
0.10
0.12
0.14
0.16L
ive
+5
min
s
+1
0 m
ins
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hrs
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da
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da
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AA
%
Program AA%Commercial Minute AA%
0.06
0.08
0.10
0.12
0.14
0.16L
ive
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min
s
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ins
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1 h
rs
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5 h
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da
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+5
da
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+6
da
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+7
da
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AA
%
Program AA%Commercial Minute AA%
Shaded Area is Live+27 hours
January 1-21, 2007
Persons 18-49Persons 18-49
Copyright © 2007 The Nielsen Company
Commercial Retention - DVR HouseholdsAd-Supported Cable - Prime
Commercial Retention - DVR HouseholdsAd-Supported Cable - Prime
0.12
0.14
0.16
0.18
0.20
0.22
0.24L
ive
+5
min
s
+1
0 m
ins
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hrs
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+1
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1 h
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da
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AA
%
Program AA%Commercial Minute AA%
0.12
0.14
0.16
0.18
0.20
0.22
0.24L
ive
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min
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+1
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ins
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hrs
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hrs
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hrs
+1
0 h
rs
+1
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rs
+2
7 h
rs
+5
1 h
rs
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5 h
rs
+4
da
ys
+5
da
ys
+6
da
ys
+7
da
ys
AA
%
Program AA%Commercial Minute AA%
Shaded Area is Live+27 hours
January 1-21, 2007
Persons 18-49Persons 18-49
Copyright © 2007 The Nielsen Company
Commercial Retention - DVR HouseholdsEnglish Broadcast - Prime
Commercial Retention - DVR HouseholdsEnglish Broadcast - Prime
1.5
1.7
1.9
2.1
2.3
2.5
2.7L
ive
+5
min
s
+1
0 m
ins
+3
0 m
ins
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ins
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hrs
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hrs
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hrs
+5
hrs
+1
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rs
+1
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rs
+2
7 h
rs
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1 h
rs
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5 h
rs
+4
da
ys
+5
da
ys
+6
da
ys
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da
ys
AA
%
Program AA%Commercial Minute AA%
1.5
1.7
1.9
2.1
2.3
2.5
2.7L
ive
+5
min
s
+1
0 m
ins
+3
0 m
ins
+6
0 m
ins
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hrs
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hrs
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hrs
+5
hrs
+1
0 h
rs
+1
5 h
rs
+2
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rs
+5
1 h
rs
+7
5 h
rs
+4
da
ys
+5
da
ys
+6
da
ys
+7
da
ys
AA
%
Program AA%Commercial Minute AA%
Shaded Area is Live+27 hours
January 1-21, 2007
Persons 18-34Persons 18-34
Copyright © 2007 The Nielsen Company
Commercial Retention - DVR HouseholdsEnglish Broadcast - Prime
Commercial Retention - DVR HouseholdsEnglish Broadcast - Prime
1.5
2.0
2.5
3.0
3.5L
ive
+5
min
s
+1
0 m
ins
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ins
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+5
1 h
rs
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5 h
rs
+4
da
ys
+5
da
ys
+6
da
ys
+7
da
ys
AA
%
Program AA%Commercial Minute AA%
1.5
2.0
2.5
3.0
3.5L
ive
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min
s
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da
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+6
da
ys
+7
da
ys
AA
%
Program AA%Commercial Minute AA%
Shaded Area is Live+27 hours
January 1-21, 2007
Persons 25-54Persons 25-54
Copyright © 2007 The Nielsen Company
0.12
0.14
0.16
0.18
0.20
0.22
0.24L
ive
+5
min
s
+1
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AA
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Program AA%Commercial Minute AA%
0.12
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AA
%
Program AA%Commercial Minute AA%
Commercial Retention - DVR HouseholdsAd-Supported Cable - Prime
Commercial Retention - DVR HouseholdsAd-Supported Cable - Prime Shaded Area is
Live+27 hours
January 1-21, 2007
Persons 18-34Persons 18-34
Copyright © 2007 The Nielsen Company
0.12
0.14
0.16
0.18
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ive
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min
s
+1
0 m
ins
+3
0 m
ins
+6
0 m
ins
+2
hrs
+3
hrs
+4
hrs
+5
hrs
+1
0 h
rs
+1
5 h
rs
+2
7 h
rs
+5
1 h
rs
+7
5 h
rs
+4
da
ys
+5
da
ys
+6
da
ys
+7
da
ys
AA
%
Program AA%Commercial Minute AA%
0.12
0.14
0.16
0.18
0.20
0.22
0.24L
ive
+5
min
s
+1
0 m
ins
+3
0 m
ins
+6
0 m
ins
+2
hrs
+3
hrs
+4
hrs
+5
hrs
+1
0 h
rs
+1
5 h
rs
+2
7 h
rs
+5
1 h
rs
+7
5 h
rs
+4
da
ys
+5
da
ys
+6
da
ys
+7
da
ys
AA
%
Program AA%Commercial Minute AA%
Persons 25-54Persons 25-54
Commercial Retention - DVR HouseholdsAd-Supported Cable - Prime
Commercial Retention - DVR HouseholdsAd-Supported Cable - Prime Shaded Area is
Live+27 hours
January 1-21, 2007
Copyright © 2007 The Nielsen Company
Advertiser Schedule CumesAdvertiser Schedule Cumes
The next few slides focus on the impact of time shifted viewing to Advertiser Schedules
– Monitor-Plus schedules were used to look at the exact minute of the commercial
The next few slides focus on the impact of time shifted viewing to Advertiser Schedules
– Monitor-Plus schedules were used to look at the exact minute of the commercial
Copyright © 2007 The Nielsen Company
Advertiser Schedule Cumes66 GRPsAdvertiser Schedule Cumes66 GRPs
Brand: CLAIROL HERBAL ESSENCES SHAMPOOGRPs based on Live Data245 Unit ScheduleMainly Cable and Broadcast Daytime
FreqLive L+SD L+7D Live L+SD L+7D L+7D
Total US 66 67 68 38.3 38.6 39.0 1.7DVR 55 60 65 34.2 36.4 39.2 1.7Non-DVR 68 68 68 38.9 38.9 38.9 1.8
GRPs AA Reach%
Persons 18-49Persons 18-49
November 2006
Copyright © 2007 The Nielsen Company
Advertiser Schedule Cumes143 GRPsAdvertiser Schedule Cumes143 GRPs
Brand: VICKS 44 THROAT REMEDIESGRPs based on Live Data679 Unit Schedule70% Cable mostly Weekday Afternoon
November 2006
FreqLive L+SD L+7D Live L+SD L+7D L+7D
Total US 143 145 146 56.1 56.8 57.4 2.6DVR 119 133 144 52.3 57.4 62.0 2.3Non-DVR 147 147 147 56.7 56.7 56.7 2.6
GRPs AA Reach%
Persons 18-49Persons 18-49
Copyright © 2007 The Nielsen Company
Advertiser Schedule Cumes367 GRPsAdvertiser Schedule Cumes367 GRPs
Brand: FORD FUSION AUTOSGRPs based on Live Data840 Unit SchedulePrime and Late Night spots
FreqLive L+SD L+7D Live L+SD L+7D L+7D
Total US 367 371 374 75.5 76.1 76.5 4.9DVR 297 325 352 73.2 77.5 80.3 4.4Non-DVR 378 378 378 75.9 75.9 75.9 5.0
GRPs AA Reach%
Persons 18-49Persons 18-49
November 2006
Copyright © 2007 The Nielsen Company
2007 Super Bowl XLI CommercialsMultiple Views-DVR Households
2007 Super Bowl XLI CommercialsMultiple Views-DVR Households
35.0
40.0
45.0
50.0
9 23 49 59 71 87 92 115 143 154 180 205
AA
%
Live+SD AA% Live+SD GAA%
35.0
40.0
45.0
50.0
9 23 49 59 71 87 92 115 143 154 180 205
AA
%
Live+SD AA% Live+SD GAA%
Sierra MistSierra Mist
Chevy HHRChevy HHR
SnickersSnickers
Nationwide Insurance/ Bud Light
Nationwide Insurance/ Bud Light
Persons 18-49Persons 18-49
Copyright © 2007 The Nielsen Company
Commercial Retention SummaryCommercial Retention Summary
Near live play retains more of the audience to the commercials
Including Playback raises the reach but lowers the frequency
An event like the Super Bowl delivers multiple plays of popular commercials
Near live play retains more of the audience to the commercials
Including Playback raises the reach but lowers the frequency
An event like the Super Bowl delivers multiple plays of popular commercials
Copyright © 2007 The Nielsen Company
Other Technology Sample Trends-15 Years Universe Estimates
Other Technology Sample Trends-15 Years Universe Estimates
43
838595
29
0
20
40
60
80
100
5 10 15
Years
Multi-Set Color VCR Remote Control Video Games
43
838595
29
0
20
40
60
80
100
5 10 15
Years
Multi-Set Color VCR Remote Control Video Games