Television viewing in Finland 2 009 - FinnpanelTelevision viewing in Finland 2 009 Tennispalatsi,...

Television viewing in Finland 2009Television viewing in Finland 2009

Tennispalatsi, 3.2.2010Lena Sandell ja Anna-Leena Lamberg

2

Comparison between 2002 and 2009

2002 2009

Free TV Channels 4 => 12

Average viewing time/day 2:51 => 2:56

TOP4-channel share 95 % => 73 %*

Source: Finnpanel Establisment survey and TAM

share 95 % => 73 %*

Pay-TV penetration 4 % => 28 %

DVR penetration 0 % => 43 %

Non TV-households 5 % => 9 %

* MTV Media- , Nelonen Media- and YLE channels share = 91 % in 2009

3

Facts about Television in Finland

2006 2008 2009

TV receivers in total 4,2 Million -> 3,9 Million -> 4,1 Million• at home 3,6 Million -> 3,4 Million -> 3,5 Million

Source: Finnpanel Establishment Survey

50

2009: The newest TV-set was bought…

2022 22

26

11

0

10

20

30

40

less than 1 yearago

1-2 years 3-5 years more than 5years ago

don't know/noTV

% of

total hh:s

4

Establisment Survey: Type of TV-set

85

65

80

100

% TV-hslds

32

21

1 0

65

57

30

1 10

20

40

60

CRT-TV Flat screen-TV HD-TV Video projector Other

May 08

Nov 09

Source: Finnpanel, Establishment survey

5

Establishment Survey: Penetration of HD-TV

60

80

100

HD ready

HD MPEG4

% TV-households

HD TV-sets (Full HD or HD Ready) in 680 000 hslds

35 000 household subscribe to HD-channels

0

20

40

60

Feb

08

May

08

Aug

08

Nov

08

Feb

09

May

09

Aug

09

Nov

09

Subscribes HDChannels

Source: Finnpanel, Establishment survey

6

Establishment Survey

2006 2009Internet connection 49 % -> 68 %TV card or receiver in PC 6 % -> 9 %IP-TV 0,5 %

80

100

Households using PC as a receiver% Hslds

3930

44

28

8

0

20

40

60

Views national-TVvideoclips

Views other TV videoclips

Views internationalvideoclips

/programmes

Views national-tvprogrammes

Downloadsprogrammes

Source: Finnpanel, Establishment Survey

7Average viewing time / day

2:562:57

2:212:30 2:30 2:30

2:412:48 2:47 2:51 2:53 2:47 2:49 2:49 2:46

140160180200

Total population, 10+ y.

020406080

100120140

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Source: Finnpanel Oy, TAM

8

Television viewing by age groups on an average day

140152

209

262

176 172181

2008

2009

7489 93

4-9 y 10-14 y 15-24 y 25-34 y 35-44 y 45-64 y 65+ y 10+ 10+male

10+female

Weekly reach,%

2009: 90 90 81 92 94 94 95 92 91 93


9

Quarter hour viewing by age groups 2009

25 %

30 %

35 %

40 %

45 %

50 %

4-9 y.

% Rating

0 %

5 %

10 %

15 %

20 %

25 %

02:0

0:00

- 0

2:14

:59

03:0

0:00

- 0

3:14

:59

04:0

0:00

- 0

4:14

:59

05:0

0:00

- 0

5:14

:59

06:0

0:00

- 0

6:14

:59

07:0

0:00

- 0

7:14

:59

08:0

0:00

- 0

8:14

:59

09:0

0:00

- 0

9:14

:59

10:0

0:00

- 1

0:14

:59

11:0

0:00

- 1

1:14

:59

12:0

0:00

- 1

2:14

:59

13:0

0:00

- 1

3:14

:59

14:0

0:00

- 1

4:14

:59

15:0

0:00

- 1

5:14

:59

16:0

0:00

- 1

6:14

:59

17:0

0:00

- 1

7:14

:59

18:0

0:00

- 1

8:14

:59

19:0

0:00

- 1

9:14

:59

20:0

0:00

- 2

0:14

:59

21:0

0:00

- 2

1:14

:59

22:0

0:00

- 2

2:14

:59

23:0

0:00

- 2

3:14

:59

24:0

0:00

- 2

4:14

:59

25:0

0:00

- 2

5:14

:59

4-9 y.

10-14 y.


10


25 %

30 %

35 %

40 %

45 %

50 %

15-24 y.

Rating-%

0 %

5 %

10 %

15 %

20 %

25 %

02:0

0:00

- 0

2:14

:59

03:0

0:00

- 0

3:14

:59

04:0

0:00

- 0

4:14

:59

05:0

0:00

- 0

5:14

:59

06:0

0:00

- 0

6:14

:59

07:0

0:00

- 0

7:14

:59

08:0

0:00

- 0

8:14

:59

09:0

0:00

- 0

9:14

:59

10:0

0:00

- 1

0:14

:59

11:0

0:00

- 1

1:14

:59

12:0

0:00

- 1

2:14

:59

13:0

0:00

- 1

3:14

:59

14:0

0:00

- 1

4:14

:59

15:0

0:00

- 1

5:14

:59

16:0

0:00

- 1

6:14

:59

17:0

0:00

- 1

7:14

:59

18:0

0:00

- 1

8:14

:59

19:0

0:00

- 1

9:14

:59

20:0

0:00

- 2

0:14

:59

21:0

0:00

- 2

1:14

:59

22:0

0:00

- 2

2:14

:59

23:0

0:00

- 2

3:14

:59

24:0

0:00

- 2

4:14

:59

25:0

0:00

- 2

5:14

:59

15-24 y.

25-44 y.


11


40 %

50 %

60 %

70 %

45-64 y

Rating-%

0 %

10 %

20 %

30 %

02:0

0:00

- 0

2:14

:59

02:4

5:00

- 0

2:59

:59

03:3

0:00

- 0

3:44

:59

04:1

5:00

- 0

4:29

:59

05:0

0:00

- 0

5:14

:59

05:4

5:00

- 0

5:59

:59

06:3

0:00

- 0

6:44

:59

07:1

5:00

- 0

7:29

:59

08:0

0:00

- 0

8:14

:59

08:4

5:00

- 0

8:59

:59

09:3

0:00

- 0

9:44

:59

10:1

5:00

- 1

0:29

:59

11:0

0:00

- 1

1:14

:59

11:4

5:00

- 1

1:59

:59

12:3

0:00

- 1

2:44

:59

13:1

5:00

- 1

3:29

:59

14:0

0:00

- 1

4:14

:59

14:4

5:00

- 1

4:59

:59

15:3

0:00

- 1

5:44

:59

16:1

5:00

- 1

6:29

:59

17:0

0:00

- 1

7:14

:59

17:4

5:00

- 1

7:59

:59

18:3

0:00

- 1

8:44

:59

19:1

5:00

- 1

9:29

:59

20:0

0:00

- 2

0:14

:59

20:4

5:00

- 2

0:59

:59

21:3

0:00

- 2

1:44

:59

22:1

5:00

- 2

2:29

:59

23:0

0:00

- 2

3:14

:59

23:4

5:00

- 2

3:59

:59

24:3

0:00

- 2

4:44

:59

25:1

5:00

- 2

5:29

:59

45-64 y

65+ y


12

Television viewing 2009 – weekends and weekdays

1500000

2000000

2500000

Weekends

Weekdays

Between 18 – 23 o’clock rating over 1.9 million

Sat-Sun 20.30-21.30: Rating 1,9 mil.

Rating

0

500000

1000000

02:0

0:00 -

02:14

:59

03:0

0:00 -

03:14

:59

04:0

0:00 -

04:14

:59

05:0

0:00 -

05:14

:59

06:0

0:00 -

06:14

:59

07:0

0:00 -

07:14

:59

08:0

0:00 -

08:14

:59

09:0

0:00 -

09:14

:59

10:0

0:00 -

10:14

:59

11:0

0:00 -

11:14

:59

12:0

0:00 -

12:14

:59

13:0

0:00 -

13:14

:59

14:0

0:00 -

14:14

:59

15:0

0:00 -

15:14

:59

16:0

0:00 -

16:14

:59

17:0

0:00 -

17:14

:59

18:0

0:00 -

18:14

:59

19:0

0:00 -

19:14

:59

20:0

0:00 -

20:14

:59

21:0

0:00 -

21:14

:59

22:0

0:00 -

22:14

:59

23:0

0:00 -

23:14

:59

24:0

0:00 -

24:14

:59

25:0

0:00 -

25:14

:59

Weekdays

Weekday morningsrating 400.000


13

The most viewed day / the least viewed day 2009

2000000

2500000

3000000

3500000

18.7.2009

Rating

0

500000

1000000

1500000

02:0

0:00

- 02:

14:5

9

03:0

0:00

- 03:

14:5

9

04:0

0:00

- 04:

14:5

9

05:0

0:00

- 05:

14:5

9

06:0

0:00

- 06:

14:5

9

07:0

0:00

- 07:

14:5

9

08:0

0:00

- 08:

14:5

9

09:0

0:00

- 09:

14:5

9

10:0

0:00

- 10:

14:5

9

11:0

0:00

- 11:

14:5

9

12:0

0:00

- 12:

14:5

9

13:0

0:00

- 13:

14:5

9

14:0

0:00

- 14:

14:5

9

15:0

0:00

- 15:

14:5

9

16:0

0:00

- 16:

14:5

9

17:0

0:00

- 17:

14:5

9

18:0

0:00

- 18:

14:5

9

19:0

0:00

- 19:

14:5

9

20:0

0:00

- 20:

14:5

9

21:0

0:00

- 21:

14:5

9

22:0

0:00

- 22:

14:5

9

23:0

0:00

- 23:

14:5

9

24:0

0:00

- 24:

14:5

9

25:0

0:00

- 25:

14:5

9

18.7.2009

6.12.2009


14

TOP-10 programmes 2009

Title/Channel Date Rating Rating-%

Independence day gala, TV1 Sat 6.12.2009 2.200.000 (47)

TV-News, TV1 Sat 6.12.2009 2.000.000 (43)

TV-News, TV2 Wed 6.5.2009 1.403.000 (30)

Ice Hockey W.Ch.: Can-FIN, TV2 Mon 4.5.2009 1.393.000 (30)

Amazing Race, MTV3 Sun 29.3.2009 1.356.000 (29)

Ice Hockey W.Ch.: FIN-USA, TV2 Wed 6.5.2009 1.354.000 (29)

Strictly Come Dancing, MTV3 Sun 8.3.2009 1.343.000 (29)

Eurovision 2009: Final, TV2 Sat 16.5.2009 1.324.000 (26)

IAAF World Ch., TV2 Sun 23.8.2009 1.242.000 (26)

Talent Finland, Nelonen Sun 22.11.2009 1.076.000 (23)


Population: 10+ y.

15

Top-5 programmes by age groups 2009

10-14 years Rating

1. Talent Finland 39 %2. Eurovision 2009 final 33 %3. Amazing Race 32 %4. Salatut elämät 29 %5. Wipeout 27 %

25-44 years Rating

• Independence Day Gala 42 %• TV-News 37 %

45-64 years Rating

1. Independence Day Gala 54 %

15-24 years Rating

1. TV-News 27 %2. Ice Hockey W.Ch.Can-FIN 25 %3. Ice Hoceky W.Ch. FIN-USA 24 %4. Eurovision 2009 final 24 %5. Independence Day Gala 24 %

• TV-News 37 %• Amazing Race 35 %• Ice Hockey W.Ch. FIN-USA 34 %• Ice Hockey W.Ch. CAN-FIN 32 %

1. Independence Day Gala 54 %2. Tv-News 51 %3. Ice Hockey W.Ch. CAN-FIN 39 %4. Strictly Come Dancing 34 %5. IAAF W.Chapionships Berlin 33 %

65 + years Rating

1. Independence Day Gala 70 %2. Tv-news 64 %3. Strictly Come Dancing 50 %4. Inauguration of Barack Obama 45 %5. W.Ch.:Cross Country Skiing 44 %

Source: Finnpanel, TAM

16

Top-10 2009

Title Date Rating Rating-%

1. Independence Day Gala Sat 6.12.2009 2.200.000 (47)

2. TV-News Sat 6.12.2009 2.005.000 (43)

3. Linnan jatkot Sat 6.12.2009 1.025.000 (22)

4. Inauguration of Barack Obama Tue 20.1.2009 949.000 (20)

5. Suomen Turku julistaa Joulurauhan Wed 24.12.2009 928.000 (20)

6. Sport News Thu 19.2.2009 895.000 (19)

7. Eurovaalit 2009 Sun 7.6.2009 836.000 (18)

8. Kotikatu Fri 8.1.2009 794.000 (17)

9. Kotikatsomo: Joulukuusivarkaat Mon 21.12.2009 764.000 (16)

10. Kotikatsomo: Musta jää Mon 26.10.2009 738.000 (16)


17

Top-10 2009


1. TV-News Wed 6.5.2009 1.403.000 (30)

2. Ice Hockey W. Ch.2009: CAN-FIN Mon 4.5.2009 1.393.000 (30)

3. Ice Hockey W. Ch.2009: FIN-USA Wed 6.5.2009 1.354.000 (29)

4. Eurovision 2009: Final Sat 16.5.2009 1.324.000 (28)

5. IIAF 2009 W. Championships,Berlin Sun 23.8.2009 1.242.000 (26)5. IIAF 2009 W. Championships,Berlin Sun 23.8.2009 1.242.000 (26)

6. Ice Hockey W. Ch. 2009: FIN-SK Fri 1.5.2009 1.067.000 (23)

7. Ice Hockey W.Ch. 2009: FIN-CZ Wed 29.4.2009 1.011.000 (22)

8. Ice Hockey W. Ch. 2009: FIN-BY Sat 2.5.2009 1.011.000 (22)

9. Pirunpelto ke 11.2.2009 960.000 (20)

10. Ice-Hockey W.Ch.2009: FIN-DEN Mon 27.4.2009 947.000 (20)


18

Top-10 2009

Title Date Rating- Rating-%

1. Amazing Race Sun 29.3.2009 1.356.000 (29)

2. Strictly Come Dancing Sun 8.3.2009 1.343.000 (29)

3. Salatut elämät Mon 24.8.2009 1.063.000 (23)

4. Miss Finland 2009 Sun 1.3.2009 920.000 (20)

5. Helppo elämä Mon 5.1.2009 904.000 (19)

6. The Apprentice Mon 30.11.2009 895.000 (19)

7. Seven O’clock News Tue 29.12.2009 856.000 (18)

8. Farmer wants a wife Sun 2.8.2009 850.000 (18)

9. Ten O’clock News Sun 1.3.2009 810.000 (17)

10. Linnan Juhlat 2009 Mon 7.12.2009 807.000 (17)


19

Top-10 2009


1. Talent Finland Sun 22.11.2009 1.076.000 (23)

2. Ice Hockey SM-league: 4. final Tue 14.4.2009 654.000 (14)

3. Kuorosota Sun 15.2.2009 588.000 (13)

4. Movie: Ganes Sun 18.10.2009 521.000 (11)

5. Jussi Gaala 2009 Sun 1.2.2009 517.000 (11)

6. Wipeout Sun 29.11.2009 513.000 (11)

7. Nelonen News Tue 14.4.2009 483.000 (10)

8. Movie: Mr. & Mrs. Smith Sun 19.4.2009 463.000 (10)

9. Ice Hockey SM-league 1. final Wed 8.4.2009 460.000 (10)

10. Funniest Home Videos Fri 23.10.2009 450.000 (10)


20

Top-10 2009


1. Big Brother final Sun 29.11.2009 784.000 (17)

2. Big Brother Wed 26.8.2009 634.000 (14)

3. Big Brother 2009 starts Wed 26.8.2009 632.000 (14)

4. Big Brother Talk Show Sun 15.11.2009 631.000 (13)

5. Big Brother: Wedding Ceremony Sun 22.11.2009 391.000 (8)

6. Movie: Liar, Liar Mon 22.6.2009 361.000 (8)

7. Movie: Police Academy 3 Wed 17.6.2009 347.000 (7)

8. Movie: Ocean’s Eleven Mon 29.6.2009 332.000 (7)

9. Movie: United 93 Tue 7.9.2009 331.000 (7)

10. Movie: Poseidon Mon 1.6.2009 328.000 (7)

Vain paras esityskerta huomioitu (koko väestö, 10+)


21

Rating

1. Movie: Gone with the wind 321 0002. Movie: Onnellinen mies 281 0003. Movie: Some like it hot 237 0004. Suomen historian myytit: Talvisota 223 000

Rating

1. Nordic Ski W.Ch.: Compined 550 0002. Nordic Ski W.Ch.: Ski Jumping 459 0003. IAAF World Ch. Berlin 355 0004. Nordic Ski W.Ch.: Nordic compined 347 000

Lähde: Finnpanel, TV-mittaritutkimus

YLE Teema ja YLE FST5 Top-10 2009

4. Suomen historian myytit: Talvisota 223 0005. Movie: Maa on syntinen laulu 208 0006. Kainuu39 192 0007. Marilynin viimeiset sessiot 189 0008. Siunattu hulluus Part 1 . 185 0009. Document: Wehrmacht 181 00010. Movie: Sotaerakko 173 000

4. Nordic Ski W.Ch.: Nordic compined 347 0005. Atheletics Games GP-final 219 0006. Strömsö 215 0007. TV-News 196 0008. Inkerinmaa 146 0009. Movie: Kasvoton kuolema 130 00010. UEFA Women’s E. Championships 127 000

Source: Finnpanel/ TAM

22

1. Ice Hockey SM-league 229 0002. Volley Ball World League 145 0003. Jälkipeli LIVE liigakarsinta 134 0004. Jälkipeli LIVE Mestis 129 0005. MotoGP Malesia 119 0006. Mestis: VaasanSport-Jokip. 114 0007. Ice Hockey: Jokerit-Florida Path. 102 0008. Ice Hockey SM-league: JYP-HIFK 100 0009. HHL: Chicago B. -Florida P. 95 000

Urheilukanava, JIM, Liv Top-10 2009

1. JIM D: Tsunami 519 0002. Poliisit 315 0003. Speeders 143 0004. JIM D Grime: Josef Fritzl 132 0005. Kill Arman 119 0006. Amerikan tunarit 115 0007. JIM D Crime: Lähes täydellinen rikos 114 0008. JIM D Crime: Lapsimissi JonBenetin m 114 0009. JIM D: Marihuanan tarina 110 000

Rating Rating

9. HHL: Chicago B. -Florida P. 95 00010. Ice Hockey SM-league: HIFK-Ilves 91 000


10. Most Shocking 110 000

1. Kumman kaa 132 0002. It’s me or the dog 57 0003. Sex and the city 49 0004. Sisustustiimi 41 0005. Nuorennusleikkaus 40 0006. Pienten perhe 40 0007. Dawn Porterin seikkailut 40 0008. LIV D: Lapsisuorittajat 39 0009. Lemmikkieläinten ABC 38 00010. Nätti nakuna 38 000

Rating

23 TV Viisi, Discovery Top-5 2009

Rating

1. Mythbusters 31 0002. Wheeler Dealers 30 000

Rating

1. Football W.Cup Q. 2010: FIN-RUS 286 0002. Half time studio: FIN-RUS 258 0003. Football W.CupQ. 2010: Liecht. -FIN 170 000


2. Wheeler Dealers 30 0003. How Do They Do It? 29 0004. How It’s Made 9 28 0005. American Chopper 27 000

3. Football W.CupQ. 2010: Liecht. -FIN 170 0004. Under 21 E.Football: ENG-FIN 168 0005. Football W.Cup Q.2010 : GER-FIN 155 000

24 MusicTV:n, The VoiceTV:n Top-5 2009

Rating

1. The City 10.5. 35 0002. X effect 15.2. 35 000

Rating

1. Killer Karaoke 14.6. 28 0002. Deja Voice 24.12. 23 0003. Latauslista 21.11. 22 000


2. X effect 15.2. 35 0003. The Hills 8.3. 32 0004. Jackass 20.10. 30 0005. MADE 5.2. 30 000

3. Latauslista 21.11. 22 0004. Voice Heräämö Purple 30.8. 21 0005. The Voice Special 16.5. 21 000

25

Weekly reach (%) 2009

8480 80

76

66

5148 48

363340

50

60

70

80

90

100

(%)

2 000 000

2 500 000

3 000 000

3 500 000

4 000 000

4 500 000

3633

22 22

149 8

0

10

20

30

40

MTV3

YLE T

V 1YLE

TV 2

Nelone

n

SubYLE

Tee

ma

JIMYLE

FST5

The Voic

e/TV V

iisi

Urheil

ukan

ava

LIV

MTV3 M

AXM

usicT

V

The Disc

over

y Cha

nnel

Eurosp

ort

0

500 000

1 000 000

1 500 000

Source: Finnpanel Oy, TAM, 10+ y.

26

Channel shares (%) 2009

18

2223

1,0 0,7 0,7 0,7 0,7 0,6 0,6 0,4 0,4 0,3 0,2 0,2 0,2 0,2 0,1 0,2 0,2 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,0122

33

7

10

MTV3YLE T

V 1YLE T

V 2Nelo

nen Sub

JIMYLE

Tee

ma

YLE FST5

The Voice

/TV V

iisi

Urheil

ukanav

aMTV3 M

AX LIV

Musi c

TVEuro

sport

The D

isco

very

Chan

nel

Canal+

Mov ie

chan

nels

MTV3 Fak

taSub

Leff

a

TV1000

Mov

ie ch

anne

ls

Disney

chan

nels

Sub Ju

niori

Canal+

Spo

r t1

TV4 Swed

en

SVT1 S

weden

SVT World

KinoTV

Harju&

Pöntin

enSVT2

Swe

Toon D

isney

MTV3 Sar

ja

URHEILU+K

ANAVA

MTV3 Ava

MTV3 Scif

i

TV1000

Oth

er ch

anne

ls

Animal

Planet

Digivi

ihde

Source : TAM, population 10 y.

27

24

17

2322

18

2008

2009

Channel shares (24 hours) %

2009

YLE total: 44 %

MTV Media total: 32 %

Nelonen Media total: 15 %23

2 2

6

2

10

31 0,2 1 1 1

8

3

7

12

1 1

6

0,3

10

3

23

YLE T

V1YLE

TV2

YLE T

eema

YLE F

ST5

MTV3

Sub

MTV3 pay

-tv c

hanne

lsNelo

nen JIM

Urhei lu

kanav

a

Nelone

n pay

-tv ch

annels

The Voi

ce/T

V Viis

iMus

icTV

Discove

r y*

Other

s

2009

Source: Finnpanel Oy, TAM, population 10+ y.

28

21

17

25

2009

Channel shares (%) 2009 prime time 18-23

YLE total: 43 %

MTV Media total: 34 %

Nelonen Media total: 16 %

3 2

8

2

11

31 2 1

5

0,40,2

YLE

TV

1

YLE

TV

2

YLE

Tee

ma

YLE

FS

T5

MTV

3

Sub

MTV

3 pa

y-tv

chan

nels

Nel

onen JIM

Urh

eilu

kana

va

Nel

onen

pay

-tv

cha

nnel

s

The

Voi

ce/T

VV

iisi

Mus

icTV

Dis

cove

ry

Oth

ers

2009

Source: Finnpanel Oy, TAM, 10+ y. )

24 hours:: 22 18 3 2 23 7 2 10 3 1 0,2 2 1 1 6

29

Channel shares by age groups 2009

2316

24

22

23

2317

13

9

1618

1614

8

5

10

17 136 6 6 6

7

9

12

5

3

5

58

60 %

80 %

100 %

Others

Discovery Ch.

MusicTV

The Voice TV

Nelonen pay-tv channels

Urheilukanava

JIM

Nelonen

5 6 6 916

2433

22

36

14 1012

14

19

23

182223

23

24

0 %

20 %

40 %

4-9 y 10-14 y 15-24 y 25-34 y 35-44 y 45-64 y 65+ y 10+ y

MTV3 pay-tv channels

Sub

MTV3

FST5

YLE Teema

YLE TV2

YLE TV1

Min/day 1:14 1:29 1:33 2:20 2:32 3:29 4:22 2:56

Source: Finnpanel Oy, TAM 10 + y.

30The number of channels viewed / av. day

5 56

56

8

Channels/day

3

4 55

0

2

4

10+ y. 4-9 y. 10-14 y. 15-24 y. 25-44 y. 45-64 y. 65+ y.

October 2001

October 2005

October 2009


31

Penetration of Pay-TV and DVR

43 %50

60

70

80

90

100

% o

f TV

hsl

ds

Pay-TV channels

DVR

28 %

43 %

0

10

20

30

40

1998

2000

2002

May

03

Nov 0

3 M

ay 0

4Nov

04

May

05

Nov 0

5M

ay 0

6Nov

06

May

07

Nov 0

7M

ay 0

8Nov

08

May

09

Nov 0

9%

of T

V h

slds

Source:: Finnpanel, Establishment Survey

32Pay-TV

Pay-TV:

� share of Pay-TV viewing 7 %

� more common in hslds with kids

Top-5 Pay-TV channels 2009

1. MTV3 Max

2. Eurosport

3. The Discovery Channel� more common in hslds with kids

� 2/3 of the viewing minutes from males

3. The Discovery Channel

4. Canal+ Movie Channels

5. MTV3 Fakta

Source: TAM 2009, population 4+ y.

Pay-TV Channels: MTV3 pay-tv (Max, Leffa, Fakta, Sub Juniori, Ava, Scifi, Sarja) , Nelonen pay-tv (Kino, Urheilu+kanava), Urhotv, Canal+ Movie, Canal+ Sport, TV1000 movie,TV1000 muu, Eurosport, Disney Channel, Discovery Channel, SVT World, SVT1, SVT2, TV4 Ruotsi , BBC Prime, BBC Food, Animal Planet, Toon Disney, Jetix, Digiviihde

33

All households:

� timeshifted viewing share 5 % in age group 10+ y.

� timeshifted viewing share 11 % in age group 25-34 y.

� More common among females

Digital Video Recorder (DVR): 43 % of TV hslds

More common among females

Households (10+ y.), with DVR:

� timeshifted viewing share 13 %

� timeshifted viewing share in breaks 4 %

Source: Finnpanel, TAM 2009

34

35

40

45

50PVR hslds/consolidated

PVR-hsld / live

DVR-households:

Weekdays viewing (live and timeshifted)

rating,%Between 18-23 timeshifted viewing share:DVR-hslds: 14 %.All hslds: 6 %.

Consolidated = + 7 days

0

5

10

15

20

25

30

2:00

3:00

4:00

5:00

6:00

7:00

8:00

9:00

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

0:00

1:00

DVR-hsld = Hsld with DVRSourec: Finnpanel Oy, TAM 2009

35

Timeshifted viewing by genre

The increase of timeshifted viewing

10 %7 %7 %

24 %18 %

16 %

0 % 5 % 10 % 15 % 20 % 25 % 30 %

Foreign fictionDomestic fiction

Movies7 %

6 %5 %5 %

4 %1 %1 %

0 %

16 %16 %

15 %15 %

13 %11 %

3 %

2 %1 %

Movies

Kids programmesCulture

DocumentaryEntertainment/reality

Factual/lifestyle

SportsCurrent affairs

NewsAll hslds 4+ y.DVR-hsld 4 y.

Source: Finnpanel Oy, TAM 2009

36

Timeshifted viewing share 2009

5 %5 %

5 %5 %

4 %4 %

5 %5 %

5 %5 %

6 %

5 %

125

150

175

200

225

min

/day

Live Timeshifted

Source: Finnpanel Oy, TAM, 10+ y.

0

25

50

75

100

Jan

Feb

Mar

ch

Apr

il

May

June

July

Aug

Sep

t

Oct

Nov

Dec

min

/day

37

Timeshifted viewing share by age groups 2009

11 %

5 %7 %

4 %

3 %

150

175

200

225

250

275

min

/day

Timeshifted

Live


5 %5 %

6 %

0

25

50

75

100

125

10+

y

4-9

y.

10-1

4 y

15-2

4 y

25-3

4 y

35-4

4 y

45-6

4 y

65+

y

min

/day

38

Timeshifted viewing share by channels 2009

3 %

4 %

8 %

6 %

20253035404550

min

/day

Timeshifted

Live


3 %6 %6 %5 %2 %1 %

8 %9 %

05

101520

YLE

TV

1

YLE

TV

2

MT

V3

Nel

onen Sub

Mus

icT

V

Urh

eilu

kana

va JIM

YLE

Tee

ma

YLE

FS

T5

The

Voi

ce/T

VV

iisi

min

/day

39

Top 20, timeshifted programmes 2009

Channel Programme Date Start-time

Rating (000) Live+timeshifted

Timeshifted share of consolidated

MTV3 Salatut elämät Ma 1.6. 19:28 710+153 18 %MTV3 Amazing Race Su 29.3. 21:03 1221+135 10 %MTV3 Mentalist To 10.9. 21:00 470+109 19 %MTV3 Emmerdale Pe 4.12. 18:00 353+94 21 %TV 1 Kotikatu To 23.4. 19:44 539+90 14 %MTV3 Helppo elämä Ma 23.3. 20:00 690+90 12 %TV 2 Karjalan kunnailla Ke 2.12. 21:00 765+88 10 %MTV3 24 Ma 12.10. 21:00 297+88 23 %Nelonen Desperate housewifes Ma 7.12. 21:00 338+85 20 %MTV3 Life Ma 1.6. 20:59 305+78 20 %

Source:Finnpanel Oy, TAM, 10+ years. Only the best episode

MTV3 Life Ma 1.6. 20:59 305+78 20 %TV 1 Heartbeat Pe 6.11. 19:10 347+78 18 %JIM Poliisit Ke 11.11. 20:30 157+77 33 %Nelonen Harper's Island To 3.9. 21:00 193+77 29 %TV 1 Lewis Su 12.4. 22:00 314+75 19 %

Sub Big Brother La 29.8. 22:01 357+74 17 %

Nelonen Fear Factor La 14.3. 20:00 343+74 18 %

Sub Madventures III Su 5.4. 21:59 254+73 22 %MTV3 The Apprentice Ma 9.11. 20:00 690+73 10 %MTV3 C.S.I. Ke 26.8. 21:02 340+72 18 %Nelonen Finland’s Next Top Mod. Ma 23.11. 20:01 219+72 25 %

40

DVR-households: Most of the viewing is still live viewing

5 %

8 %Live

VOSDAL

1-7 days

87 %

Source: Finnpanel Oy, TAM, 10+ years, 2009,

VOSDAL = Viewed on same day as live

41

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