Television Viewing Behaviour Among Kids
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TELEVISION VIEWING BEHAVIOUR
AMONG KIDS
Presented By:-Amitpal singh narang
Presented To:-
Ashima kalia
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Title
Introduction
Review Of Literature
Need, Scope & Objectives Of The Study
Research Methodology
Data Analysis & Interpretation
Findings Of The Study
Conclusion & Recommendation
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Television has become a very important part of ourlives, not only for adults but also kids.
In India especially kids have diverse television viewingbehaviour. This has both positive and negative impacton kid's development
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TELEVISION???????????
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Programmes Viewed By Kids
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IMPACT OF TELEVISION
Effects On The Brain
Effects On Health
Effects On Learning
Habits
Effects On Eating Habits
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REVIEW OF LITERATURE
Authors
NameYear Findings
Owens et al 1999 The most of the television-viewing practices
were associated with at least one type of sleep
disturbance.
Cardoza 2002 Examined the complex relationship between
parents and the control they ascribe to their kids
television viewing.
Kuriyan et
al
2007 The most of the television-viewing were
significantly associated with overweight.
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CONT..
Authors
Name
Year Findings
Speroni 2007 The after-school programs can be implemented
by school nurses to facilitate healthy lifestyle
choices in the kids.
Liang 2009 Eating while watching television poses a risk forpoor nutrition and excess body weight.
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NEED AND SCOPE
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NEED
The need of the study was to fill the gap between
what has already been researched by the previous
works and what the objectives of this study was to
find the impact of television on the behaviour ofkids. This in turn enables us to know about the
television viewing behaviour among kids.
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SCOPE
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OBJECTIVES
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OBJECTIVES
To find out the time duration which Indian kids spend in watching TV daily.
To find out the preference of Indian kids regarding watching TV alone or with
family members.
To find out the preferences of Indian kids regarding various TV channels.
To find out the reasons that why Indian kids prefer a particular TV channel.
To find out the influence of media violence on Indian kids.
To evaluate the effect of watching television on the health and studies of Indian kids
To find out the impact of unethical things displayed on television on behaviour of
Indian kids.
To find out the strategies for managing television viewing behaviour among Indian
kids.
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Research methodology
Research Methodology is a way to systematicallysolve the research problem. It may be understood asa science of studying how research is donesystematically. Research may be defined as the
manipulation of things, concepts or symbols for thepurpose of generalizing to extend, correct or verifyknowledge, whether that Knowledge aids in theconstruction of theory or in the practice of an art.
Thus it is an original contribution to the existing stockof knowledge of making for its advancement
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Various Statistical Tools like
Tables, Pie Charts were used.
RESEARCH DESIGN
The research design for the
current research was
Exploratory, Descriptive,Qualitative.
DATA SOURCES
Secondary sources
Websites
Primary sources
Surveys through questionnaire.
TOOLS OF ANALYSIS
SAMPLING DESIGN
Theoretical universe
Accessible universe
Target Population
Sample Size: 50
Sampling Techniques :
Convenience sampling
DATA ANALYSIS AND
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DATA ANALYSIS ANDFINDINGS
The data has been processed and analyzed by tabulation
Interpretation so that findings can be communicated andcan be easily understood. The findings are presented inthe best possible way. Tables and graphs has been usedfor illustration of principle findings of the research.
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Awareness About Television
Programmes To KIDS
Awareness
100%
0%
Yes
No
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Time Duration Indian KidsSpend In Watching TV Daily
16%
46%
22%
16%
Time Duration
Less than 2 hours
2-3 hours
3-4 hours
More than 4 hours
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Mode Of Watching TV Of IndianKids
Modes
76%
24%
With family members
Alone
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Rank Of TV Programmes
TV
Programmes
Rank
1
Rank
2
Rank
3
Weighted
average score
Rank
Cartoon
program
33 8 9 76 1
Talent Hunt
shows
10 17 23 113 3
Quiz contest 7 25 18 111 2
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Rank Of TV Channels
TVChannels
Rank1
Rank2
Rank3
Rank4
Rank5
Weightedaverage
score
Rank
Pogo 9 21 16 2 2 117 2
Cartoon
Network
31 7 6 4 2 89 1
Disney 3 12 8 17 10 167 3
Hungama 6 5 11 13 15 176 4
Nick 1 5 9 14 21 204 5
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Rank Factors Responsible ForPreference By Indian Kids
Factors Rank
1
Rank
2
Rank
3
Rank
4
Weighted
average
score
Rank
Enjoyable 24 16 6 4 90 1
Interesting 11 7 22 10 131 3
Knowledgeable 10 23 10 7 114 2
Motivator 5 4 12 29 165 4
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Rank Factors On The Scale Of InfluenceOf Media Violence On Kids
Influence Of Media Rank
1
Rank
2
Rank
3
Rank
4
Weighted
average
score
Rank
Aggressive attitude &
behaviour
21 16 9 4 96 1
Violence as an accepted
way of life
10 4 31 5 131 3
Fear of being victimized
by violence
9 6 7 28 154 4
Becoming desensitized
to real world violence
10 24 3 13 119 2
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Effect On Health
100%
0%
Effect on Health
Yes
No
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Effect On The Studies
100%
0%
Effect on studies
Yes
No
R t th ff t f TV h lth
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Rate the effect of TV programmes on healthand study of Indian kids on the scale ofagreement
Factors Strongly
agreed(5)
Agreed (4) Neutral (3) Dis-agreed (2) Strongly dis-
agreed (1)
Submitted score
.Enhance brain
capacity
35 10 3 2 1 229
Reduce eye sight 32 15 1 1 1 74
Improve reading
skills
25 15 3 5 2 206
Enhance creativity
and innovative
thinking
22 15 5 6 2 199
Improve learning
habits
28 13 1 3 5 206
.Lowers academic
performance
18 25 1 5 1 96
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Impact Of Unethical ThingsDisplayed On Television
42%
10%
30%
18%
Impact of unethical things
Loss of concentration towardsstudies.
Vulgarness
Change in their values andethics
Change in their personality
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Rank Strategies On The Scale Of Preference ForManaging TV At Home
Strategies Rank
1
Rank
2
Rank
3
Weighted
average
score
Rank
Limit the amount of time
that kids spend watching
TV
33 12 5 72 1
Developing good TV
viewing habits
10 31 9 99 2
Record special shows for
later viewing
7 7 36 129 3
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Findings
All the respondents were aware of the Indian kids televisionprogrammes.
Most of the kids spend 2-3 hours daily to watch television.
Most of the kids preferred to watch television with their familymembers.
Study found that most of the kids preferred to watch cartoons andtheir most favorite channel was cartoon network.
Study found that the enjoyable was the most important factor thancould be responsible for watched television by Indian kids.
It has been noticed that the media influenced the behaviour andattitude of the Indian kids.
All the respondents believed that watching television effects thehealth and study of Indian kids.
Study found that the unethical things displayed on the televisionbecomes the cause of the loss of concentrations of Indian kidstowards their study.
Most of the respondents believed that the time limit should be
there for the Indian kids to watch television.
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RECOMMENDATIONS
Educating parents and kids about the effects of television.
Reduce the time to watching TV.
Emphasis on other activities such as sports, hobbies and playing outside.
Kids model their behaviour on that of their parentsso parents should take a
hard look at their own viewing habits.
Restrict the kids from watching violent shows.
Encourage kids to watch a variety of programs
Use the mute button.
Work on developing good TV viewing habits among the kids
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