14

Discover the new BRAVIA TVs for 2010 with innovative LCD and LED technology. Experience amazing

Full HD cinematic images in your living room, connect to the internet and a whole world of online

entertainment, or add a unique Monolithic Design statement to your home. The new range of BRAVIA

TVs has something for everyone.

A new world of online content & services

Choose a TV with BRAVIA Internet Video, like the new EX700, and you can open up a whole world of

entertainment experiences. With BRAVIA Internet Video and WiFi connectivity instantly stream a wide

variety of movies, TV episodes, videos and music from the internet, including YouTube, and much more.

The NX700 additionally features BRAVIA Internet Widgets; personalize your viewing experience by

adding information apps to your screen so you can instantly access the latest local news, weather,

sports headlines, Twitter and Facebook updates.

LED for enhanced pictures, slim designs & energy savings

Sony introduced the first LED backlit LCD TV in 2004, and pioneered Edge LED lighting in 2008 with the

ZX1 in 2010. Edge LED backlighting such as in the new EX600, EX700 and NX700 helps to create super-

slim TV designs to fit effortlessly into any living space and is more energy efficient than conventional TVs

– it’s yet another cutting-edge innovation included in the latest range of BRAVIA TVs.

Add style to any space with a unique Monolithic Design

New BRAVIA TVs such as the NX700 have a minimalist Monolithic Design to give your room a unique

style and sense of space. The design has an elegant, flush screen surface which enhances the viewing

experience and looks stunning even when the picture is off. And with the option to be tilted by 6°,

you’ll have perfect viewing even on very low furniture. The design also perfectly matches other new

home entertainment products from Sony, so you can have the same stunning look across your TV,

Blu-ray Disc Player and home cinema system.

BRAVIA 2010 – welcome to the future

Television

For further information visit sony.co.nz/bravia

Tele

vision

15

Impressive Full HD 3D images are achieved by combining Active Shutter glasses with high frame

rate technology on your TV. Together they display images with

different perspectives to each eye (100 frames/second

per eye). The Active Shutter glasses take you straight

into incredibly life-like, smooth 3D scenes that

literally jump out of the screen at you.

From producing equipment for filming blockbuster

movies and sporting events to creating movies

and games for you to enjoy at home, we are

leading 3D innovation from lens to living room.

We’ve developed BRAVIA TVs, Blu-ray Disc Players, Home

Cinema Systems and PlayStation®3 consoles ready for a whole new 3D viewing dimension.

See the future in Full HD 3D – COMING SOON TO SONY BRAVIA

Forget memories of blurry images and cardboard glasses: Full High Definition 3D

from Sony is an advanced technology which delivers incredible depth and detail.

16

Tele

vision

For further information visit sony.co.nz/bravia 17

BX300

Picture quality• BRAVIA Engine 3• Live Colour• Intelligent Picture with Signal Booster • MPEG Noise Reduction

Sound Quality• Simulated Surround Sound

Connectivity & Network Features• 2x HDMI• BRAVIA Sync• USB Media Player (Photo/Music/Video)

Other Features• FM Radio• Picture Frame Mode

ECO Features• ECO Settings• Power Saving Modes

There’s no need for an extra set-top box to see your favourite Freeview|HD programmes.

BRAVIA featuring the Freeview|HD built in logo have an integrated Hybrid Digital Tuner ready to receive the latest High Defi nition broadcasts from Freeview|HD*.

Simply plug in a UHF aerial and you’ll have access to the latest High Defi nition programs, new channels and even a 7-day program timetable.

For more information on Freeview|HD visit www.freeviewnz.tv

BRAVIA sets with Full HD 1080 reproduce the maximum HD1080 picture exactly as it was transmitted. This is instead of creating scaled images which have been digitally reduced to fi t lower-resolution TVs. An unprecedented degree of detail and clarity is brought to standard television broadcasts, with Full HD boosting the image resolution by up to four times.

With BRAVIA Internet Video and BRAVIA Internet Widgets you can open up a whole world of entertainment experiences. Connect to the Internet and stream full-screen videos from sites like YouTube, or add apps to your TV to keep up-to-date with your favourite websites, including Twitter, Facebook and more.

Motionfl ow 100Hz technology doubles the frame rate from the standard 50 frames per second to 100Hz to deliver a crisp, fl uid and realistic viewing experience during fast-action scenes. For more details see pg. 19

Using Edge LED backlight technology results in a much thinner and lighter BRAVIA when compared to conventional direct-type backlight system televisions.

Typically used for small to mid-sized computer monitors. Sony has adapted this new type of backlighting for LCD TVs. The result is a more effi cient light transmission process and lower power consumption without any compromise to picture quality.

Freeview without cables More detail for a better picture

Discover a new world of online content

Smoother, sharper action movies and sports

A slimmer profi le

TV DimensionsKLV22BX300 22-inch: 575x 398 x 215 mm KLV26BX300 26-inch: 676 x 459 x 220 mm

High Defi nition anywhere you want it

Experience HD picture quality, incredible contrast and sharp, vibrant,

life-like pictures. This compact HDTV is perfect for the offi ce, kitchen

or second bedroom.

Original Frame A Frame Added by Original Frame B

Share your photos on the big screen, watch movies or listen to your favourite music with the USB Media Player*. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTVs USB input.

Conveniently operate and control other BRAVIA Sync compatible devices - including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control.

For example, by connecting a compatible Blu-ray Disc player to a BRAVIA TV the viewer can watch a movie simply by pressing the PLAY button on the BRAVIA remote.

HDMI lets you connect any HD device to your BRAVIA with just one high-capacity cable. Every BRAVIA features at least 2, and up to 4 HDMI connections. Available in 1, 2, 3m lengths.

USB Media Player

Fuss free entertainment

BRAVIA Accessories

Blu-ray Disc Player

PS3 SlimAV Receiver

Handycam camcorder

BRAVIA Television

DAV system

Hard Disk Drive/DVD Recorder

*Format dependant

DLCHD10P DLCH20P DLCHD30P

Direct CCFL

Edge LED

* Freeview|HD not available in all areas. Refer to www.freeviewnz.tv to fi nd coverage areas.

18

Tele

vision

For further information visit sony.co.nz/bravia 19▲ Denotes ‘Step-Up’ or Key Feature

EX500

Picture quality• Full HD (1920 x 1080 resolution) ▲ Motionfl ow 100Hz• BRAVIA Engine 3• Live Colour• Ambient Sensor• Intelligent Picture • MPEG Noise Reduction

Sound Quality• Invisible Speaker Design with

Sound Elevation• S-Force Surround Sound

Connectivity & Network Features• 4x HDMI• BRAVIA Sync• USB Media Player (Photo/Music/Video)

Other Features• Integrated Freeview|HD Hybrid Digital Tuner • Picture Frame Mode• XMB (Xross Media Bar)

ECO Features• ECO Settings• Power Saving Modes

Discover a feature-packed performance

Keep pace with fast-action movies, sports and game play and see

everything in naturally superior detail with Full HD 1080p resolution,

Integrated Freeview|HD digital tuner and the combined picture

quality enhancement of BRAVIA Engine 3 and Motionfl ow 100Hz.

EX400

Picture quality▲ Full HD (1920 x 1080 resolution) • BRAVIA Engine 3• Live Colour▲ Ambient Sensor• Intelligent Picture • MPEG Noise Reduction

Sound Quality▲ Invisible Speaker Design with

Sound Elevation▲ S-Force Surround Sound

Connectivity & Network Features▲ 4x HDMI• BRAVIA Sync• USB Media Player (Photo/Music/Video)

Other Features▲ Integrated Freeview|HD Hybrid Digital Tuner • Picture Frame Mode▲ XMB (Xross Media Bar)

ECO Features• ECO Settings• Power Saving Modes

The great value Full HD experience

Experience Full HD 1080p resolution, an integrated Freeview|HD

Digital Tuner and stunning contrast without breaking the bank.

Plus, 4 HDMI inputs are provided to connect all of your HD

devices including PlayStation®3 and Blu-ray Disc players.

TV DimensionsKDL32EX400 32-inch: 800 x 532 x 220 mm KDL40EX400 40-inch: 992 x 635 x 250 mm

As the role of the TV in your living room changes to a true “entertainment hub” with the addition of features like BRAVIA Internet Video and DLNA, simplicity is key.

The award winning XMB, or Xross Media Bar was designed to simplify the interaction with the television’s functions, and make navigation a breeze.

The Motionfl ow 100Hz system can create and insert frames to double the frame rate for smooth, natural motion reproduction.

Unique to Sony Motionfl ow is complimentary image enhancement known as Image Blur (IB) Reduction. This is applied to original video frames prior to frame creation ensuring image blur is reduced and not accentuated in the fi nal, displayed sequence of frames.

XMB (Xross Media Bar)

Never miss a trick with Motionfl ow 100Hz

TV DimensionsKDL32EX500 32-inch: 800 x 534 x 250 mm KDL40EX500 40-inch: 992 x 636 x 260 mmKDL46EX500 46-inch: 1127 x 713 x 281 mmKDL55EX500 55-inch: 1324 x 832 x 350 mm

Blurred without IB Reduction Sharper with IB Reduction

Original Frame A Frame Added by Original Frame B

Get a natural looking picture whether you are watching movies late at night or playing video games during the day with Ambient Sensor.

Because we watch television under varying lighting conditions throughout the day, Ambient Sensor compensates for this by reading the brightness and colour temperature of the BRAVIA surroundings and adjusts the image accordingly.

Perfect pictures under any lighting condition

20

Tele

vision

For further information visit sony.co.nz/bravia 21

EX600

Picture quality▲ Edge LED Backlight• Full HD (1920 x 1080 resolution) • BRAVIA Engine 3• Live Colour• Ambient Sensor• Intelligent Picture • MPEG Noise Reduction

Sound Quality• Invisible Speaker Design with

Sound Elevation• S-Force Surround Sound

Connectivity & Network Features• 4x HDMI▲ BRAVIA Internet Video▲ Wireless LAN Ready▲ DLNA• BRAVIA Sync• USB Media Player (Photo/Music/Video)

Other Features• Integrated Freeview|HD Hybrid Digital Tuner • Picture Frame Mode• XMB (Xross Media Bar)

ECO Features• ECO Settings• Power Saving Modes

Fun for all the family with stylish design

Enjoy Full HD 1080p and incredible contrast with the slim Edge LED backlit

EX600 BRAVIA. Open the door to even more entertainment possibilities; with

BRAVIA Internet Video connect to the internet and instantly stream a wide

variety of movies, TV shows, videos and music from YouTube and more.

TV DimensionsKDL32EX600 32-inch: 764 x 507 x 250 mm KDL40EX600 40-inch: 952 x 613 x 250 mm

EX700

Picture quality• Edge LED Backlight• Full HD (1920 x 1080 resolution) ▲ Motionfl ow 100Hz• BRAVIA Engine 3• Live Colour• Ambient Sensor• Intelligent Picture • MPEG Noise Reduction

Sound Quality• Invisible Speaker Design with

Sound Elevation• S-Force Surround Sound

Connectivity & Network Features• 4x HDMI• BRAVIA Internet Video• Wireless LAN Ready• DLNA• BRAVIA Sync• USB Media Player (Photo/Music/Video)Other Features• Integrated Freeview|HD Hybrid Digital Tuner ▲ PhotoMap • Picture Frame Mode • XMB (Xross Media Bar)

ECO Features▲ Presence Sensor▲ Energy Saving Switch • ECO Settings• Power Saving Modes

The superb HD home experience for everyone

Enjoy Full HD 1080p, incredible contrast and smooth motion

performance with the slim Edge LED backlit Sony EX700 BRAVIA.

Packed with top-of-the-line technologies, including BRAVIA Internet

Video, the additional ECO-aware features also help you to reduce

energy waste in your home.

TV DimensionsKDL32EX700 32-inch: 811 x 539 x 250 mm KDL40EX700 40-inch: 985 x 655 x 280 mmKDL46EX700 46-inch: 1118 x 730 x 280 mmKDL52EX700 52-inch: 1252 x 805 x 350 mm

The online connectivity of our new Home Entertainment range opens up endless entertainment possibilities.

Forget crowding around a PC, BRAVIA Internet Video lets you stream full-screen videos straight to your TV from popular sites such as YouTube®. What is more, new content and services will become available regularly.

With integrated Wi-Fi you can connect straight to the Internet via your home wireless network (NX700 Series). Or if your BRAVIA Theatre is Wi-Fi Ready, all you need to do is plug in the USB wireless “dongle” from Sony to go online (EX600, EX700).

Either way, you’ll experience a new way of enjoying life from your living room.

Explore a world of online entertainment No more tangled wires

Won’t perform to empty seats

A BRAVIA-unique Presence Sensor in the EX700 ‘knows’ when you come and go and adjusts the picture and sound settings accordingly – minimising power usage when you’re not around. This manual setting can be turned on or off as you please.

Pull the plug at the fl ick of a switch

Unlike conventional sets which still waste some power even when on ’stand by’, an Energy Saving Switch on BRAVIA EX700 and NX700 cuts power completely with the TV is off.

Cut energy costs, not picture quality

With easy plug and play confi guration DLNA takes the hassle out of creating a home network.

Many BRAVIA TVs are DLNA Certifi ed and when connected to your home network using the integrated Ethernet port or optional WiFi, they can ‘talk’ to other DLNA Certifi ed devices in your home.

This lets you access movies, music, photos and home videos* stored on your home PC to enjoy them on the big screen with the superior quality of BRAVIA HD – using just the TV remote. using just the TV remote.

** This Is It – available on Blu-ray and DVD from 3 March▲ Denotes ‘Step-Up’ or Key Feature

* Format dependant

**

22

Tele

vision

For further information visit sony.co.nz/bravia 23

NX700

The style icon that opens up a connected world

Enjoy Full HD 1080p picture quality and an innovative six-degree tilt for

improved viewing at a lower level with the sleek and slim Edge LED backlit

NX700 BRAVIA. Also features built-in Wi-Fi connectivity and BRAVIA Internet

Video for convenient access to your favourite entertainment apps and

widgets for onscreen access to the latest local news, sports and weather.

▲ Monolithic Design with 6" tilt

Picture quality• Edge LED Backlight• Full HD (1920 x 1080 resolution) • Motionfl ow 100Hz• Deep Black Panel• BRAVIA Engine 3• Live Colour• Ambient Sensor

Sound Quality• S-Force Surround Sound

Connectivity & Network Features• 4x HDMI• BRAVIA Internet Video▲ BRAVIA Internet Widgets▲ Wireless LAN Integrated• DLNA• BRAVIA Sync• USB Media Player (Photo/Music/Video)

Other Features• Integrated Freeview|HD Hybrid Digital Tuner • PhotoMap• Picture Frame Mode• XMB (Xross Media Bar)

ECO Features▲ Light sensor technology• Energy Saving Switch • ECO Settings• Power Saving Modes

TV DimensionsKDL40NX700 40-inch: 994 x 673 x 290 mmKDL46NX700 46-inch: 1127 x 748 x 320 mm

Stay in touch with the latest happenings from around the world without ever having to leave your couch! BRAVIA Internet Widgets are confi gurable and customisable add-ons that allow you to access the news, weather, and all sorts of information from the internet directly on your BRAVIA television.

Assign frequently used widgets to the Favourite list, or scroll through all available widgets with just the press of a button on your BRAVIA remote control.

Enhance the look of your BRAVIA NX700 BRAVIA HDTV by placing it on the optional television stand. This stunning metallic base features 6° tilt capability for an optimal viewing experience.

SU40NX1 Optional Design Stand SU46NX1 Optional Design Stand

A world of information at your fi ngertips BRAVIA Accessories

▲ Denotes ‘Step-Up’ or Key Feature

The new Monolithic Design concept by Sony will change the way you view home entertainment forever. Connect a BRAVIA TV with a Sony Home Cinema System or Blu-ray Disc Player and transform your living space.

BRAVIA TVs with Monolithic Design feature a contrast of high-quality materials, a beautiful fl ush surface, and a smooth border which allows the picture to vanish gracefully at the edges. The TV can even be reclined at a 6° angle for perfect viewing on contemporary, low furniture. You’ll be amazed at the difference it makes to your home.

The minimalist style extends across the Home Entertainment range. Slim Blu-ray Disc Players featuring perfectly fl at surfaces with precision designed controls and Home Cinema Systems, with ultra-slim speakers that have been designed to match for one beautiful, seamless look.

Turn the power on and nothing distracts from your environment. Switch it off and you have beautiful design objects to enhance your living space.

Give your living space a unique design presence

Optional 6° angle for perfect viewing on contemporary, low-furniture

Tele

vision

25For further information visit sony.co.nz/bravia24

BRAVIA Comparison Chart

BX300 EX400 EX500 EX600 EX700 NX700

ModelKLV22BX300KLV26BX300

KDL32EX400KDL40EX400

KDL32EX500 KDL40EX500KDL46EX500 KDL55EX500

KDL32EX600KDL40EX600

KDL32EX700 KDL40EX700KDL46EX700 KDL52EX700

KDL40NX700KDL46NX700

Available screen size 22, 26-inch 32, 40-inch 32, 40, 46, 55-inch 32, 40-inch 32, 40, 46, 52-inch 40, 46-inch

Resolution 1366 x 768

Backlight CCFL CCFL CCFL

BRAVIA Engine 3

Deep Black Panel

Live Colour

Freeview|HD

Motionfl ow Technology

BRAVIA Internet Video

BRAVIA Internet Widgets

DLNA(Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video)

WiFi

USB Media Player(Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video)

BRAVIA Sync

HDMI Input 2 4 4 4 4 4

Ambient Sensor

Presence Sensor

Energy Saving Switch