Teens and Social MediaWhat do I need to know about

Dr. Curtis R. Rogers, Communications Director803-734-8928 crogers@statelibrary.sc.gov

In 2006, 28% of teens ages 12-17 and young adults ages 18-29 were bloggers

Flickr: eecue

by 2009 the numbers had dropped to 14% of teens and 15% of young adults

Flickr: kballard

Nearly three quarters (73%) of online teens and an equal number (72%) of young adults use social network sites.

teens ages 12-17 do not use Twitter in large numbers

Access to the internet is changing. Teens and adults no longer access the internet solely from a computer or laptop. They now go online via cell phones, game consoles and portable gaming devices in addition to their home desktop or laptop computer. 

Flickr: jonny2love

Survey comment

I think web 2.0 tools are critical for marketing to teens. Blogs could be useful for adult book clubs. It’s really important to understand the audience. The challenge is maintaining the web 2.0 tool and having a large enough audience that wishes to participate.http://www.statelibrary.sc.gov/state-library-publishes-report-on-social-med

ia

What does this mean for your library

Flickr: eleaf

Teen Summer Library Program Online Welcome

http://www.youtube.com/watch?v=5DWvjgV4g9o

video response

What did you like?

What would you change?

Next steps…

Flickr: dedalus-net

Thank you!