TED’S CLOTHIERS

BRIDES.COM & BRIDES LOCAL PRINT

BRIDES COLORADO

– Published 2x/yr (Fall/Winter & Spring/Summer) – Delivers 142,000 brides-to-be– Distributed through over 750 Newsstands– Distributed at over 50 Bridal Shows each year– Distributed at local venues, health clubs, spas etc.– 98% take action as a result of reading– Brides-to-be refer to issue an average of 6.6 times

BRIDES.COM– 1.4 million unique visitors– Over 40 million page views per month– On average brides spend 22+ minutes on Brides.com– 76% of brides visit Brides.com weekly– Numerous Strategic Marketing Campaigns to promote Brides.com increasing your exposure

BRIDES.COM/LOCAL/COLORADO– 28,628 local Colorado Pageviews– 4,650 local unique Colorado Views– Average of 800 views to the local Colorado Fashion Page

BRIDES LOCAL PRINT

THE FIRST PLACE BRIDES CONSULT71% refer to bridal magazines 25% refer to a bridal website

On average Brides refer back to each issue 6.6 times!

50,000 issues each year distributed across the state

Magazines distributed on over 750 newsstands state wide and at over 50 bridal shows each year.

96% Of Brides take action as a result of reading bridal magazines

81% Tear a page to save articles or ads69% Save the issue for future reference 50% Share the issue with someone else they know56% Make phone call about a product or service64% Visit an advertisers website

MAGAZINES PLAY A KEY ROLE IN BOOSTING THE OVERALL PERFOMANCE OF MARKETING CAMPAIGNS

ENGAGING THE ENGAGED

NATIONAL PRINT BRIDES LOCAL PRINT16 MARKETS

CONDÉ NAST BRIDAL MEDIA IS THE BEST WAY TO REACH THE BRIDE-TO-BE

THE COUPLE

Household income$90,400

27.6 years Her

29.5 years Him

91% % first wedding

Numbers shown are averages, unless indicated

Age

60% Before engagement

15% After engagement/before weddingLiving together

25% After wedding

vs. 2006

Up from 27.0 years

WEDDING METRICS

$31,082 Total wedding spend

155 # of guests

vs. 2006

Down from 165 guests

5.5 # of bridal attendants

4.7 # of groomsmen/ushers

vs. 2006

Up from $26,750

ENGAGEMENTS & WEDDINGS

Engagements and Weddings by month

Average engagement duration: 14.4 monthsvs. 2006

Up from 14.0 months

Month Engagements WeddingsJanuary 5% 3%February 8% 3%March 7% 4%April 7% 7%May 9% 14%June 8% 13%July 9% 9%August 10% 11%September 9% 11%October 9% 14%November 6% 6%December 13% 4%

65% Semi-formal (suit and tie)

18% Attire

14% Black tie

WEDDING STYLE

12% Destination wedding

43% Classic and traditional

17% Small and intimateReception

14% Trendy and modern

Casual

PRINT VS ONLINE

Region Impressions Clicks CTR Averages

Colorado (only) 4,271 271 6.35%

6.13% avg

Colorado (only) 3,067 124 4.04%

Colorado (only) 6,590 534 8.10%

Colorado (only) 4,192 170 4.06%

Colorado (only) 3,930 319 8.12%

Colorado (only) 3,625 132 3.64%

3.56% avg

Colorado (only) 3,912 149 3.81%

Colorado (only) 7,533 216 2.87%

Colorado (only) 3,978 81 2.04%

Colorado (only) 3,413 185 5.42%

Print Package Advertiser

Online Only Advertiser

ONLINE TRAFFIC REPORT (1 YEAR PERIOD)

Activity CountClicks to Vendor Website 854

Clicks CountFrom Vendor Detail Page 130From Category Search Results 724

Impressions CountCategory Search Results 17,053

Click-Thru Type % To(Numer) From(Denomin)To Vendor Detail Page 5 352 7053from Category SearchResults

To Vendor Website from 10 724 7053Category SearchResults

* The click-thru rate is equal to the total number of vendor detail impressions from Brides.com and external sources divided by the total number of Brides.com site impressions.**Click-thru rate is equal to the numerator devided by the denominator.

MEN’S FORMALWEAR

• 96% of Grooms have Attendants

• Average of 5 groomsmen/ushers

• 75% of Grooms Rent Formalwear

• 14% Purchase their formalwear

• On average a groom spends up to $340 on formal wear

• On average his attendants spend $160 on their formal wear

2009 PROPOSALOPTION 1: FULL PAGE COLOR UP PRINT PACKAGEYear-Round Program (Print Ad in Spring/Summer ‘09 – Fall/Winter ‘09)

INCLUDES:• BRC Listing with exposure at local bridal shows• Image Link – Brides.com• Image Gallery of 10 images to showcase your product• 2,500 Qualified Leads

Add Text Link on Brides.com

GROSS: $6,800

NET: $5,725

(Discounts applied to package 5% Discount, Color Up Special Discount)

OPTION 2: 1/2 PAGE COLOR UP PRINT PACKAGEYear-Round Program (Print Ad in Spring/Summer ‘09 – Fall/Winter ‘09)

*All payments can be broken into 5 invoices or 12 monthly payments

INCLUDES:• BRC Listing with exposure at local bridal shows• Listing on the planning chart • Image Link – Brides.com• Image Gallery of 10 images to showcase your talent• 2,500 Qualified Leads

Add Text Link on Brides.com

GROSS: $4,515

NET: $3,738

(Discounts applied to package 5% Discount, Color Up Special Discount)