TedIndia, Nov 6, Day 3
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Transcript of TedIndia, Nov 6, Day 3
Session 4: Reinventing Development
Sendhil Mullainathan – Behavioral Economist
• Science of making choices
• “We all have ways of understanding problems. But the mental problem doesn’t match reality”
• The last mile problem is actually a last mile opportunity – to tackle use
marketing/art/science/psychology/
• My fav quote: “We tend to think the problem is solved when we solve the technology. But the
human problem remains.”
Session 4: Reinventing Development
Shukla Bose – Education Activist
•“I wrote my obituary one day and there was nothing for me to write. So, I quit corporate life. Worked for a NGO.”
• “All parents want their kids to lead a better life. All they need to do it is to believe that change is possible”
• Idea that parents in slums put children to work is due to lack of opportunity
• Crazy stat: 98% of fathers of slum children are alcoholics
• It is not the infrastructure of the school that is important but the content within the school that matters
• I Began Parikrama schools with the arrogance of transforming the world but I am the one who has been transformed! – Bose
• Quality creates its own demand – scale will come
Session 4: Reinventing Development
Dr. Asher Hasan– TED Fellow
“Transcend our differences to celebrate diversity to leverage humanity”
Session 4: Reinventing Development
Shaffi Mather -Social Entrepreneur, Lawyer
• Mather has developed ambulance access for all of India
• Uses “cross-subsidy” where the rich pay more, the poor pay less and where accident victims pay
nothing for ambulances
• Mather is transferring this service to Pakistan with aid from Acumen Fund
• Piloted for-profit anti-bribery service and wants to scale it up
Session 4: Reinventing Development
Mallika Dutt-Audience Speaker
• Violence against women
• Created Ring the Bell campaign to fight domestic violence
Session 4: Reinventing Development
Anil Gupta - Innovation Advocate
• “Minds on the margins are not marginal minds. We have to develop technology based on the knowledge
of the poor”
• “Scalability must not become the enemy of sustainability”
• Innovations from the BOP: mobile flour grinder,, Teflon free non-stick pan
• “Freedom is to look in the mirror and learn”
• Grassroots to Global: Honey Bee Network to share ideas: http://www.sristi.org/cms/en/our_network
Session 5: Redesigning Community
Banny Banerjee- Design Educator
•“Systems have systematically pounded design out of us”
• “Risk-averse behavior is very risky”
• “Insights leading to reframing point of view to then prototyping”
• “We don’t need norm-changing paradigms, but we need rapid diffusion for rapid transformation”
• “We are 40% over the planet’s carrying capacity”
• Design thinking for effective social change
Session 5: Redesigning Community
Margaret Stewart - Audience Speaker
• Democratization of media will lead to economic development and political change – Stewart
Session 5: Redesigning Community
Shamsul Wares- Architect and Teacher
• “65% of buildings in the world are houses”
•Wares designed a weekend home for a client that is used as a community center during the week
Session 5: Redesigning Community
Laskhmi Pratury - TEDIndia Co-Host
If you’re not standing on the edge, you’re occupying too much space!
Session 5: Redesigning Community
Kavita Ramdas - Philanthropist from Global Fund for Women
• Men are also affected by the choices and rules that discriminate against women
Session 5: Redesigning Community
Check out the Piano Staircase video
http://thefuntheory.com/
Session 5: Redesigning Community
Sunitha Krishnan- Anti-trafficking crusader
• Human trafficking, third largest organized crime
• “We as a civil society victimize victims – stigmatize victims of rape and sexual slavery”
• “Break the culture of silence – talk about these stories in your limited world”
• “The fundamental of our work is a belief in the human potential to bounce back, to recover”
• The most important way to help someone heal besides psychological and economic rehab is through
believing in them
Session 6: Green and Blue
Charles AndersonMarine Biologist
•“I found out: they’re following the rain! When India has rain, dragonflies are there”
• “Dragonfly migrations are getting earlier – an indication that the climate is getting warmer”
Session 6: Green and Blue
Horst RechelbacherEco-chic entrepreneur – Aveda Founder
•Fascination over the middle finger and the symbol it represents
• “Middle finger is a Buddhist symbol. Budhha is trying to tell you to ‘be one’. The is the meaning of
it!”
• Chemicals have turned our bodies toxic
• “Cosmetics are worse when it comes to toxins. Use lipsticks with organically made products, also makes
it nutritious!”
Session 6: Green and Blue
Alexis OhanianReddit Founder
• “It’s okay to take things less serious, even if it is for a serious cause. You can still achieve your goal.”
• “If you use social media, you have to be okay with losing control.”
Session 6: Green and Blue
Jake Eberts, Creator of film “Oceans” (2010)Film Producer
• “Over 75 million sharks are killed every year. 100% of the world’s fisheries will be extinct by 2050.”
• Looking forward to his film Oceans – expected release date 2010
Session 7: Power of Stories
Ramachandra BudihalTechno-heritage imagineer
• How do you captivate the past and export it to people?
• “We don’t enter the future, we create it. And we create what we imagine”
• Created a system called E3iT (Engage, Entertain, Educate, Immerse Technology) – the E3iT system brings to life and presents information regarding
historical buildings
Session 7: Power of Stories
Abhay DeolBollywood Actor
• “You can use media and films for social change and to highlight a cause”
• http://www.youtube.com/watch?v=LniH0ZApCiI – great commercial by Canal +
• Deol mentions how people get death certificates to avoid the police
• Deol mentions that he is starting his own production house to pursue his dreams of films for
social change
Session 7: Power of Stories
Shekhar KapurDirector and Writer
• Intersection of art, myth and activism• “We prepare too much, knowledge gets in the way of
wisdom.”• “To tell great stories, you must get out of your mind – by
putting yourself into an unplanned moment, a panic”• “Panic is the great axis of creativity, because it’s the only
way to get rid of your mind”• “We are the stories we tell ourselves – stories that define
the potential of our existence”• “When you read a script, you must find your own truth in
it. This truth might even contradict the plot.”•“The night and day are a contradiction, but the blue in the
first morning hours is its harmony. ..Harmony is not a resolution. Harmony is a suggestion of something much
larger than resolution.”
Session 7: Power of Stories
Ryan LoboPhotographer
• “Photographs can tell better stories than sensational documentaries”
• The individual is the instrument in storytelling, not the camera, the TV network…
• “Look for excellence, rather than the results of it, and success will arrive on its own”
Session 7: Power of Stories
Excellent Tweet comment“areebahanif : Stories being told through film, stills
and movement - This is #TEDIndia symbolic of the real India: Land of stories and heroes”
2 fun green videos shared at TEDIndia:
1. Plug Out Boy: http://vimeo.com/3443886
2. Granny Wrap: http://vimeo.com/4553886