Tecomm 2013 off to on
-
Upload
jose-luis-ferrero -
Category
Business
-
view
112 -
download
1
description
Transcript of Tecomm 2013 off to on
![Page 1: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/1.jpg)
How to move
from Offline
towards Online
business
![Page 2: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/2.jpg)
Objectives
►Start thinking on Digital challengues
for your business
![Page 3: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/3.jpg)
Objectives
►Start thinking on Digital challengues
for your business
►Inspire and more questions than
answers!
![Page 4: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/4.jpg)
myself
►Digital inmigrant
![Page 5: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/5.jpg)
myself
►Digital inmigrant, Business native ;)
![Page 6: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/6.jpg)
myself
►Digital inmigrant, Business native ;)
►Senior eCommerce Manager @
![Page 7: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/7.jpg)
myself
►Digital inmigrant, Business native ;)
►Senior eCommerce Manager @
►Director Digital Business Master @
![Page 8: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/8.jpg)
![Page 9: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/9.jpg)
![Page 10: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/10.jpg)
![Page 11: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/11.jpg)
![Page 12: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/12.jpg)
Same film,
difference is only
attitude?????
![Page 13: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/13.jpg)
Same film,
difference
is NOT only attitude,
preparation is Key.
![Page 14: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/14.jpg)
Aplicable to you,
not only to companies
![Page 15: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/15.jpg)
Are you prepared to
become an “Avatar” of the
new Digital world?
![Page 16: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/16.jpg)
How was it
yesterday?
![Page 17: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/17.jpg)
![Page 18: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/18.jpg)
![Page 19: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/19.jpg)
What is starting
to happen to
real people?
![Page 20: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/20.jpg)
►ar fi Amazon vinde produse BOSCH mult mai ieftin LEROY MERLIN grup s-au oprit de a cumpara orice produs BOSCH și mi-am pierdut slujba mea (vânzător BOSCH fost în LEROY MERLIN)
![Page 21: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/21.jpg)
Roles Sales person Bosch
Amazon
Leroy Merlin (local and hq)
Bosch (local and hq)
Government
Local store
¿anyone else missing?
![Page 22: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/22.jpg)
The most important
person:
the Consumer
![Page 23: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/23.jpg)
What is the
situation
today?
![Page 24: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/24.jpg)
![Page 25: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/25.jpg)
![Page 26: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/26.jpg)
![Page 27: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/27.jpg)
![Page 28: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/28.jpg)
Offline to
Online in 2
Steps…
![Page 29: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/29.jpg)
#1 1.- Analisis of current situation
Think sincerely if your business will be valid
in 3/5 years without Digital action from you
Please involve valid stakeholders: current
leaders, future generation and customers /
business relatives
![Page 30: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/30.jpg)
![Page 31: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/31.jpg)
2.- Information treatment
Challengue your first ideas: ¿Your
conclusions have common sense? ¿Can I
double check with a third party or colleague?
Look for a sector expert that has run also a
similar Marathon (because it will be a
marathon…)
![Page 32: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/32.jpg)
![Page 33: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/33.jpg)
3.- Decision taking
You have already tons of information, the
opinion of many people but now you need to
be aisled and decide. Alone.
Choose the right roadmap, not the easiest
one and neither the most simple. Honestly
take the proper decision that you think will
allow your company to survive.
![Page 34: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/34.jpg)
![Page 35: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/35.jpg)
4.- Planing & Implementation
All the work done is not valid if you dont
write down a first roadmap and action plan
to transform your organization.
![Page 36: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/36.jpg)
![Page 37: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/37.jpg)
Summary #1
1.- Information
Analisis
2.- Does it makes
sense for you to go
Digital
3.- Decide
4.- Plan and start
action!
![Page 38: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/38.jpg)
1.- Choose the right people
You will fail without the right team.
Digital natives team that does not have real
business experience will not succeed, and
the opposite is also valid.
#2
![Page 39: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/39.jpg)
![Page 40: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/40.jpg)
![Page 41: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/41.jpg)
2.- Demonstrate Top Mgt support
The project will find lots of resistance and
obstacles. Only if 100% of the organization
perceives that the CEO fully supports the
project you will have a chance.
The CEO is the key stakeholder, if he
doubts then the team will not succeed
![Page 42: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/42.jpg)
![Page 43: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/43.jpg)
3.- Train and Advocate all organization
(become an evangelist)
Not all functions need to changue but all
functions need to understand why and
how things will be done.
Training is not enough.
![Page 44: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/44.jpg)
![Page 45: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/45.jpg)
1.- Choose your team
2.- Do you have CEO real support? Is it
known by all the people?
3.- You can not do it alone, train, advocate
and become a Digital Evangeslit
Summary #2
![Page 46: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/46.jpg)
We just arrived, real
trip starts now…
►We have a skilled, talented and
engaged team and some kind of
positive environment around for the
Digital transformation of your
business.
![Page 47: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/47.jpg)
We just arrived, real
trip starts now…
►We have a skilled, talented and engaged team and some kind of positive environment around for the Digital transformation of your business.
►Now, real hard work starts, hands on and start the Marathon to become future proof
![Page 48: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/48.jpg)
![Page 49: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/49.jpg)
Time to take
a look
outside-in
![Page 50: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/50.jpg)
Insights to
Commerce
evolution and
Multichannel
![Page 51: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/51.jpg)
Energy is neither created
or destroyed, only gets
transformed
![Page 52: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/52.jpg)
Energy is neither created
or destroyed, only gets
transformed
like commerce
![Page 53: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/53.jpg)
![Page 54: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/54.jpg)
NO “commerce”
![Page 55: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/55.jpg)
“Commerce”
![Page 56: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/56.jpg)
“International”
commerce
![Page 57: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/57.jpg)
“Mobile”
market
![Page 58: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/58.jpg)
Traditional
Store
![Page 59: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/59.jpg)
Shopping
centre
![Page 60: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/60.jpg)
“Technology”,
lots of Technology
![Page 61: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/61.jpg)
Vânzarea
la Distanță
![Page 62: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/62.jpg)
“commerce”
globalization On and Offline
![Page 63: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/63.jpg)
Retail and
Business Model
Digitalization
![Page 64: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/64.jpg)
![Page 65: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/65.jpg)
![Page 66: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/66.jpg)
![Page 67: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/67.jpg)
![Page 68: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/68.jpg)
In store animation, Nike flagship store.
One day before Chicago Marathon
2013
![Page 69: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/69.jpg)
The key to survive is simple…
![Page 70: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/70.jpg)
The key to survive is simple…
dont forget to focus on the key
![Page 71: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/71.jpg)
The key to survive is simple…
dont forget to focus on your
consumers
![Page 72: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/72.jpg)
At the end,
eCommerce
is…………….
![Page 73: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/73.jpg)
At the end,
eCommerce
is Commerce
![Page 74: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/74.jpg)
With more
parties
involved
![Page 75: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/75.jpg)
![Page 76: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/76.jpg)
Conclusions
►Remember the history of the Lion and the
Gazelle in Masai Mara
![Page 77: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/77.jpg)
![Page 78: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/78.jpg)
Conclusions
►Remember the history of the Lion and the
Gazelle in Masai Mara
►Off to On trip needs to be done by Profesionals,
Brands and Companies
![Page 79: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/79.jpg)
![Page 80: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/80.jpg)
![Page 81: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/81.jpg)
Who is this guy?
![Page 82: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/82.jpg)
Someone with
KLOUT above 60
![Page 83: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/83.jpg)
![Page 84: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/84.jpg)
Assume the
responsability not to
become Obsolete
![Page 85: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/85.jpg)
Conclusions
►Remember the history of the Lion and the
Gazelle in Masai Mara
►Off to On trip needs to be done by Profesionals,
Brands and Companies
►At the end, key success factor is Talented
People, supported by Technology
![Page 86: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/86.jpg)
![Page 87: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/87.jpg)
![Page 88: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/88.jpg)
![Page 89: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/89.jpg)
My commitment:
Did I succeded??
►Start thinking on Digital
challengues for your business
►Inspire and more questions
than answers!
![Page 90: Tecomm 2013 off to on](https://reader035.fdocuments.us/reader035/viewer/2022062510/549887d1b47959514d8b551d/html5/thumbnails/90.jpg)
Thanks and see you in the
Digital Economy
@Joseluisferrero
slideshare.net/joseluisferrero