Cum sa valorifici Top 10 Trends in ecommerce - TeCOMM 30 Oct 2014
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Transcript of Cum sa valorifici Top 10 Trends in ecommerce - TeCOMM 30 Oct 2014
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Cum sa valorifici
Top 10 trends
in ecommerce
Yo u r
o n l i n e
s u c c e s s
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350 B2C + 25 B2B in 7 ani
ContentSpeed services
2.86% = 1.000.000 / 35.000.000
2013 Black Friday: 2.000.000
2014 Black Friday estimate:
4.000.000
2014 deja: 100.000euro foto
Cum am identificat
trendurile?
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Pseudo-Trend #1
Care e cea mai
eficienta metoda
de marketing
online?
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Care e cea mai relevanta?
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Toate simultan
CrossChannel
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Folositi-le pe toate pentru a fi alaturi de client in
Customer Journey
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Trend #2:
Responsive vs
Mobile version vs
Mobile application
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Adaptive layoutMinim 2x Mobile, Tablet, Desktop versions
Responsive
Fluid
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Trend #3
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Dupa 1000 de comenzi livrate
ecommerce = logistica multa
Ai nevoie de integrare cu:
- ERP – Enterprise Resource Planning
- CRM – Customer Relationship Management
- WMS – Warehouse Management
- POS – Point of Sale
- BI – Business Intelligence
- Depozit
ARGUMENTE
Constatare
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Daca aveti toate acestea
Integrateor
Die
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Trend #4: drop shipping
White Label
- Prin curierul ales
- Cu factura dvs.
Furnizorii au deja:
- Depozitul propriu
- Warehouse mngt.
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Daca puteti sa
nu va atingeti de marfa
Just Do It
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Trend #5
B2B > 4 x B2C
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Un B2B “startup”
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Intrebare
Cat credetica sunt
vanzarilein ultimele 30 de zile?
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Surpriza
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Trend #6
Analytics
2.0
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Experiment everything
Marketizator.com
Vibetrace.com
Pleisty.com
Retargeting.biz
Padicode.com
Avandor.com
Pentru eficienta maxima aveti nevoie
de consultant pentru implementare
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Trend #7
Omnichannelde Romania
= showrooming & webrooming
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Romanii sunt mai tehnici
62%
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CONSUMATORII STIU CA ONLINE ESTE MAI IEFTIN
• La lansarea magazinului online Chicco.ro, preturile din online erau
cu 5% mai mari decat cele din magazinele offline
• Cu 11 mgazine traditionale, 200 de reselleri online si magazinul
online dedicat Chicco.ro avea rezultate sub asteptari
STUDIU DE CAZ
PRIMUL EFECT: S-A SCHIMBAT COMPORTAMENTUL CLIENTILOR
• magazinele traditionale au devenit showroomuri pentru reselleri
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Trend #8
Advertising
Tools
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Google AdWords Tools
Generarea textelor din anunt
dinamic
Oprirea si pornirea campaniilor in
functie de stoc
Adaptarea bid-urilor in functie de
rezultate si in functie de stoc /
Adaos comercial
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Google AdWords
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Facebook Ads Tools
Generarea pentru fiecare produs din
site a anunturilor
Generarea de campanii in functie
categoriile dorite de proprietarul site-
ului
Setarile in functie de sex, varsta,
localitate
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Facebook Ads
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Trend #9: marketplaces
Acum puteti deschide magazine online si:
emag.ro, Miniprix.ro, Elefant.ro, Okazii.ro
emag marketplace: 150 de magazine inscrise
Sfaturi practiceExperimentati orice marketplace disponibil in .ro
Folositi veniturile in crestere pentru a dezvolta
propriul magazin online
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Trend #10
Dezvoltare regionala:
Bulgaria, Ungaria, Moldova
Se poate usor prin emag marketplace
Exista deja solutii de livrare in tari vecine
Pietele sunt similare
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Multumesc
Finantari UE & SRL-D
Radu Vilceanu
I love social media!