Techstars Kaplan EdTech Accelerator - Marketing Program
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TECHSTARS KAPLAN ACCELERATOR MARKETING + GROWTH Cezary Pietrzak August 1, 2014 @cezinho cezary.co
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A short presentation I gave to the new Techstars Kaplan EdTech Accelerator class about marketing and growth, as well as my plans to help them build functional capabilities in this discipline.
Transcript of Techstars Kaplan EdTech Accelerator - Marketing Program
TECHSTARS KAPLAN ACCELERATOR MARKETING + GROWTH
Cezary Pietrzak August 1, 2014
@cezinho cezary.co
I’M ONE OF TECHSTARS’ FUNCTIONAL MENTORS
Cezary marketing + growth
Chris customer development
Lindsay user experience + testing
Andrew analytics + revenue model
MY EXPERTISE IS MARKETING
2000-2004 business degree +
marketing specialization
2005-2008 consumer insights +
brand strategy
2008-2012 co-founder + biz dev + marketing
(acquired by TripAdvisor)
2012 early-stage marketing
(tech incubator)
2013 marketing + growth (B2B mobile startup)
2014 marketing consulting (high-growth startups)
Cezary & Co
I WRITE A STARTUP MARKETING BLOG: CEZARY.CO
I BELIEVE SUCCESSFUL MARKETING = QUAL + QUANT
QUAL branding
positioning messaging
customer exploration market research
QUANT analytics/KPIs
funnel analysis conversion tracking
A/B testing optimization
+
HALF THE BATTLE IS PUTTING THINGS ON PAPER
MY CURRICULUM FOR YOU
CORE customer profiles
marketing fundamentals canvas marketing channels
marketing tools
PERSONALIZED customer acquisition
growth strategies email automation referral programs
KPI dashboard content + community
sales process mapping day-in-the-life exploration
messaging architecture positioning
CUSTOMER PROFILES
CORE
MARKETING FUNDAMENTALS CANVAS
CORE
MARKETING CHANNELS
CORE
MARKETING TOOLS
CORE
EMAIL AUTOMATION
PERSONALIZED
DAY-IN-THE-LIFE OF A CONSUMER
PERSONALIZED
MESSAGING ARCHITECTURE
PERSONALIZED
CHECK OUT THESE MARKETING RESOURCES
