TechStars for a Day - Seattle; Getting Started
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Getting Started…
TechStars for a Day - SeattleJune 3, 2011
Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion
[email protected]@ReplyToAll
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About me
• Formerly VP Marketing @ Gist (acquired by Research in Motion in Feb -> the BlackBerry folks)
• 10+ years of startup experience; product & marketing roles; some success/some spectacular failures
• My preso is (mostly) about what happens after your first release
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Plan vs. Reality
Your plan is accurate until the other guy moves…
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Twice as long, half as much
Your goal is to accomplish twice as much in half the time
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Always hire better than yourself
1.1n
Find people smarter than you to join your team
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Mitigate technology AND market risk
Will it work? vs. Does anybody care?
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Know your target customer….by name
Get outside the self-reinforcing loop for true customer feedback
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There is only one silver bullet…
Do many things, not one thing
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Create fans & take them on your ride
Love everybody equally & make them part of the adventure
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Relationships matter…
Customers, prospects, advisors, investors, competitors, journalists, vendors, partners, mentors, strangers, classmates, bloggers, etc., etc.
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Exit is the end of the beginning…
WHO
ARE
YOU?
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Questions?
Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion
[email protected]@ReplyToAll
Slides available: slideshare.net/robertcpease