Introduction(Biscuits Industry in India)

Largest Manufacturer’s of Biscuits & Confectionaries almost 80 years.

Parle itself symbolizes quality grate taste.

Most are Parle product are market leaders.

Available Everyone.

Beacon of faith & trust for the consumers.

Grate strength is extremely widespread distribution network.

History of Parle-GEstablished in 1929

1st Brand- Parle glucose & Parle Manaco.

Multimillion US$ company.

Market leader in many product.

Won acclaim at the Monde selection since 1970.

40% of the total biscuit market.

15% of the total confectionery market.

Overview – Parle Agro

Pvt. Ltd.

Food, Beverages Fast Moving Consumer Goods (FMCG)

Enjoys 40% market share of the total biscuit market in India.

Owns Parle-G, which is largest selling biscuit in the world with 80% market share in the glucose biscuit category in India.

Parle group has a manpower strength of over 2500 employees, including over 400 professionals.

Parle products

Market Share…..

85%

38%

22%

14%

Market Share

Frooti Biscuits

Bailley Confectionary

Product life Cycle For

PARLE-G

Introduction

Growth

Maturity

Decline

Sale

Profit

The Technology Parle

Uses(Stephan mixer)The Stephan TK Mixer is a component to automatically feed the down-stream make-up equipment for biscuits, bread, rolls, buns, cake, sweet goods, cookies and crackers.

The Stephan Mixer

ProcessThe operation can be divided into four phases:

1. Loading

2. Mixing

3. Kneading

4. Discharging

Manufacturing

processRaw Materials Testing Mixing

Moulding

Baking

Cooling

Packing

ROTARY MOULDER

Approximately 10,000 biscuits come out in a minute. Has 260 cups fitted in it which gives shape to the

biscuits and an impression embossed on it of Parle-G.

Data Analysis (Costumer

satisfaction) 2013-2014

64%

25%

11%

Costumer satisfied

Both

Not satisfied

Achieve goal of Parle

2014 E 60%

2013 4o%

2012 30%

2011 20%

2010 15%

2009 11%

Annual production parle

0

2

4

6

8

10

12

14

16

Product demand

Product qulity

Product price

Annual growth rate of Biscuit

Industry

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Not applicable

Selling

Demand

Biscuit Industry profile

Un organised secture

40%

Organinised secture

60%

Two Sectors of Biscuit Industry

Conclusion