Parle-G biscuits
description
Transcript of Parle-G biscuits
PARLE-G BISCUITS…NO.1 SELLING BISCUIT
BRAND IN THE WORLD !
Trimanshu Dabas
PARLE-G As of 2011, Parle-G is the largest selling
biscuit in the world. It has 70% market share in India in the
glucose biscuit category The brand is estimated to be worth over
Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the company's turnover.
Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). It also is popular across the world and is starting to sell in Western Europe and USA.
It is basically famous because of its cheap price(Rs.1 to Rs.50),which every kind of person can afford.
Trimanshu Dabas
Q. How can Parle-G improve itself to defend against competition?
Parle-G is a well known brand across the globe. Since it has many competitors it cannot afford to increase its selling price.
To avoid increasing its price it has reduced the weight of its biscuit pack.
This technique has worked but still it needs to work on its flavors. It needs to come out with something new before its nearest competitors (Britania Tiger) comes with one.
Trimanshu Dabas
Research Qs.
Trimanshu Dabas
Age group interviewed.
Below 15
16-25 26-40 40 above
0
1
2
3
4
5
6
Age group interviewed
No. of people.
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Gender
Male Female02468
10121416
Gender
Gender
Trimanshu Dabas
Have you purchased this product?
Yes No0
10
20
People who purchase Parle-G
People who purchase Parle-G
If yes, then how long have you been using it for?
Less than 2 weeks
Around 2-4
months
Around 6-7
months
One year or more
0
10
Timline
Timline
If no, where is the product lacking?
Trimanshu Dabas
Flav
our
Cost
Adve
rtising
Avai
labi
lity
Imag
e0
0.4
0.8
1.2
1.6
2
Product lacking in…
Product lacking in…
Trimanshu Dabas
What size do you usually buy?
Small Medium Large0
1
2
3
4
5
6
7
8
9
Packs purchased
Packs purchased
Trimanshu Dabas
Are you completely satisfied with the product?
Yes, I am No, not at all02468
1012
Consumer satisfaction
Consumer satis-faction
a) If yes, what makes it so superior in performance?
Flavour Price Brand Image0
2
4
6
8
Reason for satisfaction
Reason for satis-faction
b) If not satisfied, why not?
Trimanshu Dabas
Flavor Price Brand Image0
0.51
1.52
2.53
3.54
4.55
Not satisfied because…
Not satisfied because…
Trimanshu Dabas
Will you purchase it again?
Yes
Prob
ably
Mig
ht n
ot No0
4
8
12
16
Re-purchase condition
Re-purchase condition
Trimanshu Dabas
Will you recommend this product to anyone else?
Yes No0
10
20
Recommendation
Reccomenda-tion
If yes, why
Low price
Value for
money
Good quality
Any other
02468
Why yes…
Why yes…
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Does the packaging attract you?
Yes No7.47.67.8
88.28.48.68.8
9
Is the packaging good?...
Is the packag-ing good?...
Trimanshu Dabas
What changes do you recommend for the existing product?
Mor
e fla
vors
Offers
Bette
r pac
kagi
ng
Qualit
y
Adve
rtising
0
2
4
6
8
Fields to be improved
Fields to be improved
THANKS TO…….. Mohan Singh
Dabas Parv Bhargav Sunil Sharma Varun Chorodia Pranay Kothari Aman Kapoor Nehal Arora Mukul Raj Harshit Arora Veer Singh Shakti Bana
Shivam Bana Jai Kasliwal Mudit Bafna Sania Dixit Abhimanyu Shah Indrajeet Singh
Deo Milan Mishra Sarthak Ratnu Nayanika Ratnu
Trimanshu Dabas
A presentation by TRIMANSHU DABAS , Veer Singh and Abhivav Nain