Technology 2009 David Dickey Dick McTague Mike Podraza.
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Transcript of Technology 2009 David Dickey Dick McTague Mike Podraza.
Agenda
•Top 10 New Technology Items
•Specialty / Vertical Websites and Strategy
•Peak Performance Update
•Marketlinx Update
Multi-Picture Download
•Send up to 15 pictures
•Automatically sizes
•Drag and drop re-order
•Local install
•Nate / Jack / Tom / Judy
Auction Office Websites
•Calendar functionality
•Featured properties
•Auctions by date
•Traditional by price
•Realtime manages
KC Computer Room
•More Bandwidth
•More Traffic
•Intrusion Detection
•Multiple SMTP servers
•Disaster Recovery
Auctionservices.com
•Bi - Directional
•Pumps to Auctionservices
•Pumps back to us
•Push out to sites
Vertical Marketing - Intranet
• We already do it• Listing power• Never lose• Targeted Marketing
• Specialty Websites
Latest content will “live” on the intranet
Vertical Marketing - Intranet
• Practice leader driven• discussion boards• marketing collateral• virtual postcards• listing presentations• listing maps• buyers lists• case studies
• success stories
Each vertical will have specific content
Specialty Sites – 3 Goals
Each vertical will have its own site
1. New Look and Feel
2. Highly SEO Optimized
3. Easy to populate
Specialty Sites – Look & Feel
Premier Properties Link
1. Search a category
2. Featured Properties
3. Find an office
Specialty Sites - SEO
•Traffic driven based on keywords
•URL formation
•Static v. Dynamic pages
•Index actual properties
Let’s try it live with google
Specialty Sites - Population
•How to get your property on the site
•No confusing rules
•Future: Property code based
•Example:
Marketing w/ Peak•Virtual Postcards
•Mailing Labels
•Email Blast
•Printed Letter
•Postcard Program
•Catalogs
•Document Center
Property Tracker
•Powerful & Automatic
•Self Service Sign up
•Agent Sign up
•Searches
•Monitoring tools
List in ‘09
• Contact duplication
• Listing entry on Peak Performance
• Bulk assigning of contacts
• Listings advertising / showing data
• Email functionality
Peak Performance Q1/09
1. Enhanced Lead & Contact Data
2. ProspectCheck: Lead Qualifier
3. Special offer: Client Marketing Plans
Enhanced Lead & Contact Data• Important lead data now syncs directly into the
contact record (not stuffed into notes)• New lead and contact fields are completely indexed
and searchable – i.e. find all your “A” leads looking in a particular price range
• Associate properties with contacts, either currently owned or properties of interest
• Add unlimited family members and key relationships to a contact record
• Create your own custom fields to track anything you want – everything is indexed and searchable.
ProspectCheck Lead Qualification• Efficiently target your best time and energy on
your best leads.• Name + Address + 1 Click and you can learn:
– Real Estate Owned– Estimated value + current real equity– Estimated current income– NOD or currently in foreclosure?– Credit worthiness?