Technology 2010David Dickey

Dick McTague

Mike Podraza

Maximize Listing Exposure

Office WebsitesMaximize Listing Exposure

•Large Flash Area•Toggle Searches•Custom Searches•Long BIOs•Architecture Improved•SEO Improved•Scroll Bar Issues•Double Front Page•Our Control

Auction Websites

•Modify Banners•Upload Banners•Update Bios•Update Results•Add Company PR•Auction Alerts•Add Quotes•Simple Navigation•New Photo Viewer•Mapping Improvements•Stronger SEO

Maximize Listing Exposure

Tracking Traffic

w0259865 - mbtvap6j

Maximize Listing Exposure

•Urchin Reports

•Web Team Support

•Key Metrics /Monthly

•Summary•Visitors•Length of Stay

•Referrals•Site Referrals•Top Keywords

•Bounce

*Pertains to real estate office websites

Attack Winning TermsMaximize Listing Exposure

Listing SyndicationMaximize Listing Exposure

•Address Mapping•Lat and Long•What City

Listing SyndicationMaximize Listing Exposure

•New Partners•Landbrokermls.com•Land Listings•Leads to Home Office

Social MediaMaximize Listing Exposure

•One in four (25%) US Internet page views occurred at one of the top social networking sites in December 2009, up 83% from 13.8% in December 2008.

•Social networking now accounts for 11 percent of all time spent online in the US.

•Twitter is as of December processing more than one billion tweets per month. January passed 1.2 billion, averaging almost 40 million tweets per day.

*Source: Wikipedia

Online AuctionsMaximize Listing Exposure

•Overview

•Traffic

•RFO vs. Online

Online AuctionsMaximize Listing Exposure

•How to Get Your Listing up

•Realtime

•Email comes to Agent

•Log in to Tool

•Tracking Added

•Putting up Links

Online AuctionsMaximize Listing Exposure

•Case Study

•Don Kracke

Mobile AppMaximize Listing Exposure

•Global Numbers

•Symbian

•Nokia

Developers must pick a platform to develop on – not cross platform

Mobile AppMaximize Listing Exposure

•US

•Google – Android Growing

•RIM and Apple Leaders

•RIM biased toward corporate

Mobile AppMaximize Listing Exposure

•Customers Love Apple / iPhone

Mobile AppMaximize Listing Exposure

•Browse Functionality

•Search Auctions

•Saved Property Searches

•Mapping

•Favorites

•Contact Functionality