Technobabble: TNG NFC Presentation
-
Upload
the-new-group -
Category
Technology
-
view
1.184 -
download
0
description
Transcript of Technobabble: TNG NFC Presentation
TECHNOBABBLEApril 2011
Copyright © 2011 The New Group. This document contains information that is confidential and property of The New Group.
NEWSiPad 2
Other tablets:Xoom, Galaxy Tab 8.9 and 10.1, PlayBook, LG
NEWSNew browsers!
IE 9 FF 4 Chrome ###
Twitter: no new client apps!
Facebook’s contextual ads
Yahoo: super-search
Amazon App Store
Google’s Think Quarterly
DISCUSSIONNFC
National Football Conference: NO
Near Field Communication: YES
What is NFC?A set of short-range wireless technologies (< 4cm) ISO/EIC standard approved 12-8-2003Always involves an initiator and a target Initiator generates RF field
Can power a passive targetTags, stickers, and things w/o batteries
Peer-to-peer also possible
What use is NFC?Mobile paymentMobile ticketingSmart posters IdentificationElectronic keysDevice communication (P2P)
Mobile paymentDevice contains credit card informationAll transaction data auto captured (no receipt)
Special offers
Smart posters
Pharmacy instructions
Smart toys
Foursquare test program Instant check-ins Merchant deals
Google PlacesPortland is a test marketLas Vegas “ultimate tourist guide”Businesses can order RFID swag
P2P communication
Share contact information instantly
What if YOU are the other device?
Disaster relief
Haiti 35,000 “Clean Water” bucketsHealth worker scans RFID tagAnswers questionnaire and data is sent back to
DSI headquartersDSI can monitor who has clean waterPrevious process was paper-based, slow, and error-
prone
Who’s working on this?
14 mobile network operators (40% of global market)Bouygues Télécom, China Mobile, AT&T, KPN,
Mobilkom Austria, Orange, SFR, SK Telecom, Telefonica Móviles España, Telenor, TeliaSonera, Telecom Italia Mobile (TIM), Vodafone, Deutsche Telecom
“The future is NFC,” says Coupons.com exec
A little company called GoogleRoll out 1,000s of terminals in NY & SF within 4
mosDevices that support it:
Samsung Nexus S: YesiPhone 5: MaybeRIM: NoNokia: Pledged 100% of phones, before MS deal
Yeah, but who’s NOT supporting NFC?Merchants
Human behavior
Some little companies called Visa, MasterCard, American Express
UPDATE!Amex: Serve
Visa, Fiserv and CashEdge
Rumor: Google, MasterCard and Citigroup working togetherPossibly this year
Companies with big investments in RFID7-11WalmartDepartment of Defense
What is the RISK?FraudElectronic pickpockets
Fear: real or perceived?Most enthusiastic about mobile transactions
China: 76%India: 75%Brazil: 70%Korea: 56%Japan: 47%US & Europe: 26%
Solutions?RIM’s “Pinch to Pay”2 (or 3 sensors) to activate NFC
The future is inevitableMercator forecasts:
116M NFC smartphones shipped in 2011260M in 2012510M by 2015
Only needs the first Killer App