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Technology Strategies to Maximize the Value of Your

Oracle Applications

Martin Peck, Director Sales Consulting

Oracle Eastern Europe and CIS

CIO Innovation Dilemma

• Business Process

Innovation: 29%

• Top-line Revenue

Growth: 20%

CIO TECHNOLOGY PRIORITIES SURVEY, CIO MAGAZINE, JANUARY 2010

• Lowering business

operations costs: 26%

• Managing the IT

infrastructure more

efficiently: 23%

What will be your primary focus for IT

investments over the next 12 months?

Focus on Innovation Focus on Cost Cutting

49%49%

High TCO for managing application and data infrastructure, complex management, security and reporting across applications

Low user productivity and adoption due to cumbersome interfaces, lack of mobile connectivity, inability to access relevant content

Complex implementations and upgrades due to code customizations, brittle connections between applications

Challenges with your Applications… Roadblocks to Innovation and Cutting Costs ?

Enterpri

se

Architec

ture

Enterprise Centric

Oracle Fusion

Middleware

ERP

CRM

HR

SCM

Application Centric

ERP

SCM

CRM

HR

SCM

HR

CRM

Shift from Application Centric…To Enterprise Centric

The Path to Maximizing Value

• Integrate your applications fully to your business

processes

• Build greater application flexibility without writing code

• Extend access to your application information to business

users and even outside the four walls of your business

Maximizing the value of your

applications through innovation

Focus on Innovation

The Path to Maximizing Value

• Integrate applications to reduce maintenance costs

• Better manage upgrades and migrations without

down-time

• Improve productivity and lower development costs

• Lower the TCO for application infrastructure

Maximizing the value of your

applications by cutting costs

Focus on Cost Cutting

Foundation for Your Applications

Custom, Other…

Other ApplicationsOracle Applications

Oracle Fusion Middleware Strategy for Applications

• Oracle Applications and many of today’s leading

applications are certified to run on, integrate to, and

interoperate with Oracle Fusion Middleware

• Value-added solutions include best-practices for

managing processes, data models, delivering

content, optimizing infrastructure, improving insight

• Oracle Fusion Middleware is the foundation for

Fusion Applications

Centralize management

for lower TCO

Consolidate security

administration

Add functionality

outside the application

Accelerate user adoption

among disparate users

Extend

Maximizing the Value of Applications

Automate integration,

easily connect

Integrate

Access timely, trusted

data for a single view

Exploit integrated systems

for better performance

Improve access to

reports and analytics

OptimizeSecure, Manage

Integrate

Integrate Applications

• Delayed time-to-value for connecting

applications, often hard-coded

• Business processes span multiple

applications, require human workflow

• Business applications need data that is high

quality, consistent, and timely

•150+ Enterprise Application Adapters

•SOA/BPM Framework, Tools, and Methodology

Oracle SOA Suite

OSB B2B

BPEL PM BAM

Application

Adapters

Complete Application Integration

Oracle BPM Suite

Process

Analysis

Process

Composer

BPM

Studio

Oracle Governance

Repository Registry Management

Custom, Other…

Transform BPEL

Rules

HumanWF

Web Services

Canonical Services

(Enterprise Business Objects)

SOA Composites

Account

Order

Customer

Product

Integration Applications with Pre-built Business Objects

Custom, Other…

Order Capture Supply Chain

Suppliers &

Logistics

Providers

• Automate processes that span applications

• Improve visibility, agility, efficiency

• Simulate processes for applications

Integrate Processes Across Applications

Integrate Data Across Applications

PRODUCT DATA QUALITY

• Right data - right time

• Trusted data – trusted delivery

PRODUCT DATA HUB

QUALCOMM Incorporated engages in the development, design,

manufacture, and marketing of digital wireless telecommunications

products and services, powers the majority of all 3G devices

commercially available today.

Reduced Application CustomizationsQualcomm

• Reduced embedded customizations in Oracle e-Business Suite by

developing a loosely coupled business solution using Oracle SOA

• Saved research time from hours to minutes, improving visibility -

information at the die level all the way to the finished lot level

• Prevented unqualified material being shipped to a customer

the UK’s fourth largest food retailer with 403 stores. Mainly food and

grocery. Every week nine million customers pass through its doors,

while over 124,000 employees service them.

Simplified Complexity of ApplicationsWilliam Morrisons

• Migrated from a mainframe-centric architecture to a completely

standards-based service-oriented architecture

• Created a uniform platform to reduce complexity for applications

• Improved the efficiency and time required to deliver business value

via application deployments

Extend

Extending Your Applications

• Customizations are expensive to implement

and difficult to maintain

• Separate UIs and disparate teams limit user

adoption; unmanaged content difficult to

search, access and share

• Growing needs to support workers,

customers, partners on the go

Pervasive

Information

Sources

Presence,

Tags, Blogs,

Linking

Personalization,

Teams, Wikis

ProcessesAny Device

Integrated User ExperienceRicher Connections, Improved Communications

Extend Beyond Base Application Functionality

• Flexible, zero-coding application extensions

• Faster, less expensive application upgrades

• Standardized skill sets for integration and extension

ADF WebCenter

BPM

BI Applications

I/PM WebCenter

UCM

Invoices

Service Agreements

Enrollment Forms

Payments

• Speed business processes with content-enabled applications

• Extend reusability of content across applications

• Unified content access, management and publishing, pre-built

integrations

Extend Applications with ContentEnterprise Application Documents

• Improve adoption by extending applications to mobile devices

• Enrich content and manage business process and workflow

Mobile Invoice ApprovalSupport Workers, Customers, Partners On-the-Go

Extending to Value to CustomersWind River

• Reduced the average number of clicks it takes customers to find

information by 50 percent

• Accelerate the process of adding new material to its site, while offering

customers a personalized interface

• Flexible infrastructure leading to fast upgrade time and lower TCO

Wind River, is a world leader in embedded and mobile software. Wind

River has been pioneering computing inside embedded devices since

1981 and its technology is found in more than 500 million products.

ING Bank has one of the most extensive ATM networks in operation in

Turkey today. Retail banking products and services, which are

intensively driven by technology, are already contributing increasingly

more to the Bank's business volumes and non-interest income.

Platform for Managing Critical ContentING Bank - Turkey

• Standard and a scalable, open platform for managing their critical

content across all banking applications

• Flexible content repository with wikis, blogs, personal group spaces, and

easy to extend development capabilities

• Ready-to-use and well integrated to ING HQ and branches

Secure and Manage

Secure and Manage Your Applications

• Securing & managing application access is

manual, disconnected among systems

• Ensuring compliance of data across

applications can be costly and complex

• High cost, effort, and multiple tools required

to manage the lifecycle of applications

Security & Identity Management

Employees

Partners

Customers

• Centralized security management

• Segregation of application roles

• Streamlined compliance

• Reduced IT administration costs

IT Management

Custom Application

Oracle Database SecuritySecurity Inside-Out to Protect Application Data

Monitoring

Access Control

Encryption & Masking

Monitoring

• Configuration Management

• Audit Vault

• Total Recall

Access Control

• Database Vault

• Label Security

• Advanced Security

• Secure Backup

• Data Masking

Encryption & Masking

Business Driven Application ManagementUsing Oracle Enterprise Manager

• Single management solution

• Business-driven approach for managing applications

• Fastest issue resolution

Business TransactionsUser Experience Service Management

User Session Analysis

Business – IT Correlation

Enterprise Ready

Transaction Discovery

Business Context

Exception Management

Dependency Models

Performance Management

Lifecycle Management

Platform for Securing all ApplicationsSchneider

• Faster turn around of business issues from weeks to just hours

• Despite doubling systems to manage, user provisioning times were

reduced

• Centralized access management for applications led to elimination of

orphaned accounts

Schneider National is a leading provider of transportation, logistics

and related services. Schneider National serves more than 80 percent

of the Fortune 500® companies.

Telenor is the world’s 6th largest mobile operator with 184 Million

mobile subscribers, offering communication services in 14 countries,

40.000+ employees across these 14 countries, and has a history of

more than 150 years in the telecom area.

Platform for Securing all ApplicationsTelenor

• Standard and secure platform for rolling out new applications (E-

Business Suite, other 3rd party applications)

• Uniform protection of all group applications with a reduced TCO

• Can be deployed for any applications in business units globally

Optimize

Optimize Your Applications

• Application infrastructure needs to be more

scalable and elastic

• Significant time and effort involved in running

reports against systems

• Hard to connect analytics and business

information across applications

Oracle Database 11gThe Right Foundation for Enterprise Applications

• Deliver faster performance

• Eliminate downtime

• Increase data security

• Raise DBA productivity

• Reduce hardware costs

• Reduce storage costs

Oracle ExadataHardware and Software Engineered to Work Together

• Extreme enterprise application performance

• Consolidate OLTP, DW and batch workloads

• Increase efficiency, save time, lower costs

Custom Application

Oracle Exalogic Elastic CloudWorld’s Best Foundation for Cloud

• Hardware and software engineered to

work together

• Fast to set up

• Easy and low cost to operate

• Supports all workloads – no configuration

• Fastest Java performance

• 10x+ boost in speed and capacity

• Mission-critical

• Reliability and performance

• Isolation and security

• Elastic scalability

• Platform for consolidation

Exalogic: Unbeatable Hardware

Oracle WebLogic Server Grid

• 30 compute servers

• 360 cores

• 2.8 TB DRAM

• 960 GB solid-state disk

InfiniBand Network

• 40 Gb/sec InfiniBand fabric

• 1.2 microsecond latency

• 10 Gigabit Ethernet to datacenter

Integrated Storage

• System images

• Application files

• Patch centrally

• Clustered for HA

• 40 TB SAS disk

• 4 TB read cache

• 72 GB write cache

THE OLD WAY

Disconnected. Open Ended.

The New Way: ACTION FRAMEWORK

Integrated. Actionable.

Closed Loop BI SolutionInsight to Action

CRM

ANALYTICS

ERP

ANALYTICS

Oracle Business Intelligence Enterprise Edition

Sales

MarketingService and Contact Center

PriceLoyalty

FinancialsProcurement and Spend

Supply Chain and Order

Management

ProjectsHuman

Resources

Packaged BI Applications Business Intelligence EE 11g

Custom Applications

Royal Caribbean Cruises Ltd. is a global cruise vacation company that

operates Royal Caribbean International, Celebrity Cruises, Pullmantur,

Azamara Club Cruises and CDF Croisieres de France. The company

has a combined total of 39 ships in service. It also offers unique land-

tour vacations across the globe

One-stop Shop for VisibilityRoyal Caribbean

• Combines accounting data from JD Edwards and employee data from

PeopleSoft into a single one-stop shop for all shipboard reporting

• Highlights key metrics for “voyage targets” on-the spot for all shipboard

leaders

• Implemented solution in a six week period

100+ year old global corporation, operating in over 170 countries

worldwide, with a global IP network connecting over 1,270 cities

across the globe, with more than 100,000 employees, and a highly

diverse and complex portfolio of high tech products and services.

Improving Visibility and Lowering TCOBritish Telecom

• BT’s Uni-App framework for global property management enabled

closure of 46 legacy apps

• BT now rated in the top 10% consumer satisfaction

• Flexible reporting increased responsiveness to “next-day views”

Maximizing the Value of Applications

• Integrate silo applications and fragmented

data to simplify implementation and upgrades

• Extend access to business users and mobile

devices to improve productivity

• Secure and manage across applications to

reduce risk and improve manageability

• Optimize application infrastructure and

business insight to lower TCO

Foundation for Oracle Applications100% open-standards-based business applications

Fusion Financials

Fusion Human Capital Management

Fusion Procurement

Fusion Sales & Marketing

Fusion Project Portfolio Management

Fusion Supply Chain Management

Fusion Governance, Risk & Compliance

What are Fusion Applications?

• Started with a Modern Platform

• Industry-leading, standards-based, configurable, adaptive and secure Fusion Middleware

• Built to Co-exist

• Co-existence with E-Business Suite, PeopleSoft, JD Edwards, Siebel, CRM On Demand,

Hyperion

• Reinvented the User Experience

• Role-based user interface, embedded decision support, pervasive collaboration

• Made Ready for the Cloud

• Private or public cloud

• All in Collaboration with Oracle’s Customers and Partners