MissionThe Electric CurrentIs a unique resource for electrical contractors and suppliers of the latest and most reliable electricalequipment, materials, services and supplies. We are filled with the industry proven names you cantrust in products and services. These industry leaders are showcased each issue with the most cur-rent informative editorial features included but not limited to: testing & measurement instruments,phase converters, circuit breakers, motor controls, transformers, generators, lighting, solar prducts,vehicles, cable, wire, contractor supplies/tools, and estimating software and safety innovations.

Going by mail and digitally to 35,000 companies nationwide each month our book will be put upon our web site at www.theelectriccurrent.com.

Our goal is to be your most profitable lead source period. With our unique prospective editorial,online opportinites and incredibly cost-effective rates, our accomplishment will equal long-termrelationships with our family of clients.

Readership ProfileThe Electric Current is distributed in print and digitally to 35,000 Electrical Contractors, ElectricalSupply Companies and End Users.

The Electric Current ™ 2011 Media Guide

The Electric Current ™ will be distributed at these upcoming trade shows in 2011:

Electric WestICUEENECA

Solar Power International

Readership BreakdownTITLE

Company Executive 40%

Middle to Upper Management 25%

Electricians 22%

Safety Engineers 13%

TYPE OF WORK DONE

Industrial & Commercial 40%

Residential 44%

Both Commercial & Residential 34%

Electrical Supply 16%

COMPANY SIZE

250+ Employees 23%

100-249 Employees 45%

1-99 Employees 32%

The Electric Current ™ 2011 Media Guide

Issue Editorial FocusesEditorial/ArtworkDeadline

January Alternative Power

LightingTechnology/NewProducts & New

Applications

Cable/Conduit & Cable Trays

12/16/10

February Publishers Choice Awards 01/14/11

March Testing Equipment Solar Power Products &Training Power Quality 02/18/11

April 2011 Annual Buyers Guide 03/18/11

May Wire and CablingSolutions

Backup and StandbyPower

The Easy Way to Get

Started in Solar04/15/11

July Power Quality Today Safety/ SoftwareResolutions

Lighting Keys ForElectrical Contractors 06/10/11

September Tools & Testers Cable/Conduit & Cable Trays Alternative Power 08/05/11

November 2011 Most InnovatedProducts Testing Equipment Tools for the Electrical

Contractor 10/07/11

2011 Editorial Calendar

*Editorial is subject to change.

AD SIZE 1x 3x 6x 12xFull Page $2750 $2500 $2375 $2200

1/2 Island $1850 $1725 $1600 $1500

1/2 Page $1575 $1450 $1275 $1100

1/3 Page $1325 $1250 $1100 $ 990

1/4 Page $1075 $ 950 $ 875 $ 800

2-Page Spread $5100 $4800 $4500 $4200

Inside Front $3200 $3000 $2800 $2600

Inside Back $2900 $2750 $2600 $2450

Back Cover $3400 $3150 $3000 $2800

Web Banner (top of page) $1500 a month

Web Banner (bottom of page) $1200 a month

Web Button $ 350 a month

DIGITAL AD FILES - PDF files with PDF/X1-a format option are pre-

ferred with images and fonts embedded. Native files can be sent in

Quark Xpress, Adobe Illustrator, Photoshop or InDesign. Please sup-

ply all fonts, images and artwork with ads supplied in these applica-

tions. All supplied material should be in CMYK color space and have

fonts embedded in all graphics.

FILE FORMATS NOT ACCEPTED - We do not accept ads built in

Microsoft Word, Microsoft Publisher, PowerPoint or Corel Draw.

AD SUBMISSION - Material may be received on CD, DVD, e-mail or

FTP site (Call for user name and password).

COLOR PROOF - We require a high-resolution color proof of

supplied ads to guarantee print ad reproduction. This applies even on

uploaded materials. If you do not supply this proof we cannot

guarantee print ad reproduction.

EDITORIAL CONTENT - All editorial content must be submitted in

Microsoft Word and all editorial related images must be submitted as

300 dpi jpegs.

Pricing

Trim Size:8” x 10.5”

Full Page Live Area:7.5” x 10”

Bleed:8.25” x 10.75”

2 Page Spread Bleed:16.25” x 10.75”

1/2 Page Vertical:3.5” x 9.625”

1/2 Page Island:4.5” x 7.25”

1/2 Page Horizontal:7” x 4.75”

1/3 Page Vertical:2.125” x 9.625”

1/3 Page Square:4.5” x 4.75”

1/4 Page Vertical:3.5” x 4.75”

1/6 Page Vertical:2.125” x 4.75”

1/8 Page Horizontal:3.5” x 2.25”

Mechanical Specifications

Ad MaterialSpecifications

The Electric Current ™ 2011 Media Guide

TERMS:All invoices are due upon receipt and are considered late after 30 days.A 5% late charge will be applied monthly on overdue invoices. Agencycommission of 15% applies to recognized agencies, provided accounts aresettled within 30 days of invoice date. Pre-paid cash discounts of 2% applyto those invoices that include multiple insertions. All unpaid invoices will beturned over to our collection agency after 105 days of invoice date.SHORT-RATES:In the event advertisers do not complete contracted schedules, they will berequired to pay the difference between the original contracted price andthe frequency rate for actual number of ads that were published.RATE INCREASES:Rates are not subject to change for companies with an existing contract regardless of circulation increases or paper cost increases.LIABILITY:Publisher is not liable for all content (including editorial and illustrationsprovided by an advertiser or agency) of advertisements and editorials published and does not accept responsibility for any claims made against thepublisher. It is the advertiser’s or agency’s responsibility to obtain appropri-ate releases on any item or individuals pictured in an advertisement or edito-rial. Reproduction of Today’s Industrial Products & Solutions™ in whole orin part without prior written permission from the publisher is prohibited.DISCOUNTS: Frequency discounts apply to insertions that are placed in advance andmust be completed according to the terms of the contract agreed upon bythe advertiser and publisher.INSERTS:All inserts and special advertisement prices are available upon request.

Specifications On Policies, Rates and Dates

Send Artwork to:The Electric Current

2070 Valleydale Rd., Suite 6Hoover, Alabama 35244

866.981.4511205.733.1341

205.733.1344 faxwww.theelectriccurrent.com

glen@tipsmag.net