TeamWave’s Product Hunt Experience700+ Companies in 7 Days

The ProblemCompany

TeamWave is a Unified Platform for Collaboration, Sales, Marketing & Support. It provides integrated suite of business apps like Project Management, CRM and HRMS (free for small and medium sized businesses).

Context

Soft Launch of TeamWave on Product Hunt - a popular community for new product and technology enthusiasts.

Problem statement

Getting into the “featured section” of Product Hunt to gain initial traction and get user feedback.

Launch Plan Deep-dive

Pre-launch

• Avoiding the hunt before scheduled time

• Preparing landing page

• Identifying and engaging with the influencers

Launch

• Approaching the influencer to get hunted

• Introduction and AMA

Post launch

• Community engagement

• Promoting the listing

Pre-launch“By failing to prepare, you are preparing to fail.”

― Benjamin Franklin

Avoiding The Hunt Until You Are Ready!• Setup notify.ly alert and add the channel via Slack to get instant

notification in case you get submitted to Product Hunt

• Use producthuntalert.com to get text message on your phone

• Add a badge to website saying “Please don’t Hunt me”

Customizing the Landing Page

Offer for the Product HuntCommunity

FrictionlessSign up form

Influencer Outreach

Offer for the Product HuntCommunity

FrictionlessSign up form

“Who submits your product is extremely important”

Influencer Outreach

Offer for the Product HuntCommunity

● Product Hunt - All-time Leaderboard

● Hunter List

● Post useful comment on their blog

● Retweet● Share the updates

Identify Engage

Launch“Ideas are easy. Implementation is hard.”

– Guy Kawasaki

Offering Something without Asking for Anything

Offer for the Product HuntCommunity

The Response

Offer for the Product HuntCommunity

And We’re Live on Product Hunt!!

Offer for the Product HuntCommunity

Introduce the Product and Start AMA

Offer for the Product HuntCommunity

Post-launch

“To succeed in business you need to be original, but you also need to understand what your customers want.”

— Richard Branson

Community Engagement

Offer for the Product HuntCommunity

Engaging with the community by responding to the queries can get you some valuable insights. Here is an example of useful feedback we received:

Community EngagementOn Twitter, you can personally thank PH users who upvoted your product.

Promotion

Offer for the Product HuntCommunity

Some startups send newsletter to their existing users to promote the listing. But, we took a conscious decision not to intrude into our users’ inbox and primarily used social media for the promotion.

Outcomemax growthSignups on the

day of listing

Outcome

Offer for the Product HuntCommunity

700+ unique companies registered

Product coverage by 3 blogs

(within a week after the listing)

164 Upvotes

Takeaway

● Launch your product with adequate planning

● Make sure that someone with good reputation hunts you.

● Be open to feedback, try to engage with the community members; the insights could be valuable!