PGDM-TEAM 3

ROMA BABANI 01

SAYLI JADHAV 07DRISHTI KAJ

11DARSHITA KARKERA 13GAURAG RATHOD 21PRITI TIWARI

27

THE BEST ONLINE RETAIL STARTUP 2014

$490billion

$810 billion

2012 2021

Assuming 7% inflation rate

Future of Indian retailing

E-commerce

E-tailing

E-tailing

$0.6 billion

$76 billion

2012 2021

E-tailing in India

Indian e-tailer

2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-130

1000

2000

3000

4000

5000

6000

1704 19072085

2395

3416

4512

5509

Average monthly transaction of credit card in (INR)

Transaction impact

2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

109 118129 138

157176

203

Average monthly transaction on debit card (in INR)

IN Rs.

22%

18%

9%8%

7%

4%

4%

2%

26%

USA

Consumer ElectronicsApparelBooks/ Music/ VideoAuto PartsFurnitureOffice Equipments Toys and HobbiesFood and beverages Others

Usage Category

Consumer Electron-icsApparel and LifestyleBooks/ Music/ VideosOthers

30%

30%

15%

25%

INDIA

AN ONLINE MARKETPLACE FOR INDIAN CRAFTS AND CRAFTSMANSHIP

Mahesh SubramanianFounder• Master’s in Mechanical Engineering from Virginia Tech, USA

• A design thinker, fine art photographer, and social entrepreneur

• A Delhi based startup

• Bootstrapping of Rs. 50 lakhs from family and friends

• Healthy user engagement as reflected in a unique visitor spending over six minutes on the site and an average order size of over ₹4,000

• Logo is a thoughtful reflection of the core values of the brand Civilization, Culture, Creativity, Craft, Cause, Continuity

Partners with• NASSCOM 10000 Start-ups• Splendid Savages by Harshit

Chawla• Preseed

Founder and Co- founders

• Puneet Gupta, minor Management Studies from IIT, Delhi with his B.tech

• The people wanted to buy products which they can relate with an idea, idol or a belief and not just their alma mater

• A Delhi based startup

• Finding effective solutions to problems apart from Jugaad

References

Marketing white book

Craftisan.in

Posterguy.in

http://www.crazyengineers.com/threads/interview-with-puneet-gupta-co-founder-posterguy.77063/

http://www.thehindubusinessline.com/features/crafting-an-online-niche-for-artisans/article6925957.ece

THANK YOU

• Enabling conditions and creating ecosystem creation for E-tailing

• Growth to Indian Economy as well as immense benefits to Indian customers

Internet Habituated Customers Ecosystem Essential

GROWTH OF INDIAN E-tail