TEAM PHOENIX

RISING FROM THE

ASHESPresented by

Tawakalitou Alawoe, Jason CheeverKylie Sack, Scott Swartz and William Rumbaugh

INTRODUCTION

Team Phoenix “rising from the ashes” was formed on January 7th of 2014 by five teammates (Jason, Kylie, Scott, Tawa and Williams)

Raise money and awareness through a t-shirt fundraiser

T-shirt will display the Colorado State flag emblem on the front along with man-made/natural disasters.

Money will be deposited in charitable trust fund.

PHOENIXTSHIRT.pdf

PICTURES OF AFTERMATH FLOODS

VIDEOS OF THE FLOODS AND WILD FIRES

http://www.youtube.com/watch?v=AuisKmFgYbs

http://www.youtube.com/watch?v=qMP4eclF3C8

http://www.youtube.com/watch?v=DTZc2bA3EuQ

DEMOGRAPHIC TARGET Pew Research

Target best category of residents

70% of US population uses social networks

40% of those users do it by cell phones

Professionals earning $50k to $75k/year

Facebook: 70% of the SSN age 18 to 34 years old and fasting growing from 30 to 49 year old.

COMPETITION

Vendor competitors:

Bonfire

Cafepress

Teespring

ooShirts

Fundraiser competitors:

Asheville Toast to ReCOvery

HelpColoradoNow.org

CSU Cares

CONSUMER BUYING BEHAVIOR

Target Area: I-25 from Colorado Springs up to Boulder - 97 miles - population of Colorado Springs and Boulder alone is about 513,901

Age group: 25-35

Income $50k-$75k

Some college experience

Influencing Buying Behavior factors

Culture - middle to upper class, family values of giving back

Social - Getting involved in the community and becoming part of a group

Personal - 25-35 years old, like outdoors, giving back to community

Psychological - motivated by helping others, raised with beliefs of helping others. 

INTEGRATED MARKETING COMMUNICATIONS

Targeting local communities in Colorado’s core urban area

Market neighborhood communities participating in hobbies such walking and hiking/backpacking

Cultural: family’s values and culture, organize a charity event

Social: beliefs and values, lead by example, community Pumpkin fest for Halloween

Personality: self-concept, lifestyle, kiosk at the REI in Denver Downtown 16th street mall

Psychological: motivated by beliefs and attitudes, church based t-shirt

selling event, organize a church activity Vinelife church

Promotions: E-marketing, social media and advertising, Bonfire

Both push and pull strategy.

CUSTOMER RELATIONSHIP MANAGEMENT

Connect with customers through social media

Word mouth to mouth advertising

Local communities events.

SEGMENTATION, TARGETING AND POSITONING

Segmentation• 25-35 yrs Old• Married • Outdoor people enjoy camping and hiking• $50k to $70k• Some college education

Targeting• Caring • Generous

Positioning• One on one sales at Earth Day Booth• Social media-Description of products and

services• Radio, television and radio advertising

   Strengths    Weaknesses

People are more willing to donate to natural disasters

Strong demographic research

Targeting flood damage victims

No time limit on giving

Low competition 

Just beginning a charity

Difficulty obtaining a 501C3 Non-Profit status

Start-up funding

 No control over the weather

Weak/slow economy may limit donations

   Opportunities    Threats

Bring communities together to mitigate flood damage

Earth day event allows Team Phoenix to raise awareness about whom are at risk

Provide a secure website to donate money

Coordinate people who want to help with relief efforts

Poor attitudes within the communities about being effected from natural disasters

Fraudulent charitable solicitations

Website representing themselves as legitimate charities

Bad/slow economy 

SWOT Analysis

LOCAL AND GLOBAL MARKETING

Local newspapers

Television advertising

Radio advertising

The internet

PRICING STRATEGY

Cost-based pricing

$25 per t-shirt, $15 to Bonfire, $10 as profit, 10% of the profit to our expense account

Profits :

50% to Colorado residents

20% to first responders,

20% to emergency services and the final 10% to us

Expenses - start up cost, registered with the state, promotional funds - booth rental of $25 for Earth Day, and travel expenses.

PLACE STRATEGY

LOCATION Retailing to local consumers in

central Colorado• Local events-Earth Day Exposure:

• 9news• Earth Day• Newspaper• Facebook

Competitor : CSU Cares • College based• Football, library, only on

campus.

DISTRIBUTION  Manufacturer to

consumer for the online business

• Website selling factory direct to the public

Manufacturer to consumer for selling in local businesses

• Store selling to the consumer factory direct

• Earth Day event.

EXECUTIVE SUMMARY

Team Phoenix was formed to help flood victims by raising money and awareness to the damage water can cause through a t-shirt fundraiser. T-shirts will display the past few years’ man-made and natural disasters where flood and water damage occurred. The funds raised will be placed in a charitable trust fund that will assist residents, first responders, and emergency services in times of need.

Team Phoenix has decided to donate 50% of the proceeds to the affected residents, 20% to emergency services, 20% to first responders, and 10% will be used to cover administrative fees for running both a booth at the Earth Day event every April 22nd and for maintaining the charity’s website

Our vision statement “Making a life changing experience by selling one t-shirt”

Company objectives: Reach out for floods victims in Colorado and throughout other states Raise money and awareness Educate floods victims Direct them to appropriate agencies.

ANY QUESTIONS

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