Team Members:Team Members:Belseth, Andrew CBelseth, Andrew C

Drew, Matthew AlanDrew, Matthew AlanKaranja, JosephKaranja, Joseph

Martel, Edward TMartel, Edward TStanton, James EStanton, James E

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Panasonic Creates Panasonic Creates a Single Version of a Single Version of the Truth from Its the Truth from Its

DataData

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Competitive ForcesCompetitive Forces

Value ChainValue Chain

Information Management Information Management Problems Problems

Business Performance and Executing StrategiesBusiness Performance and Executing Strategies

Inconsistent, Inconsistent, Duplicate, or Duplicate, or Incomplete Data from Incomplete Data from Multiple SourcesMultiple Sources

Fragmented DataFragmented Data Different Segments of Different Segments of

the Company used the Company used Their own Sources of Their own Sources of DataData

Considerable time to Considerable time to Gather Data Required Gather Data Required to Launch Product to Launch Product allowing Competition allowing Competition to Infiltrate the Marketto Infiltrate the Market

Considerable Considerable Administrative Costs Administrative Costs for Large Organizationfor Large Organization

What Management, Organization, and Technology What Management, Organization, and Technology Factors were Responsible for Those Problems Factors were Responsible for Those Problems

Management and Management and OrganizationOrganization

Administrative Costs and Administrative Costs and New LeadershipNew Leadership

Pressure from Board of Pressure from Board of Directors to Increase Profit Directors to Increase Profit Margin from 5 Percent to Margin from 5 Percent to 10 Percent10 Percent

Reorganizing Workflow and Reorganizing Workflow and Consolidating Product Consolidating Product InformationInformation

Facilities within the Facilities within the Company Valued Their Company Valued Their Autonomy (Information Autonomy (Information Control Issues)Control Issues)

Technology Technology

FactorsFactors

Daily Activities Required Daily Activities Required Data to Pass Through Data to Pass Through Legacy Systems, Fax Legacy Systems, Fax Machines, E-mail, Phone Machines, E-mail, Phone Calls, and Regular MailCalls, and Regular Mail

With So Many People With So Many People Handling the Data in so Handling the Data in so Many Different Formats, Many Different Formats, Inefficiencies and Inefficiencies and Inaccuracies do ExistsInaccuracies do Exists

How did Master Data Management How did Master Data Management address these problems?address these problems?

Business processBusiness processanalysisanalysis

Data assessmentData assessment

Data cleaningData cleaning

Data consolidation Data consolidation and reconciliationand reconciliation

Data migrationData migration

Development of master Development of master data service layerdata service layer

Understanding the needs of the business as a whole its Understanding the needs of the business as a whole its strategic direction, and identifying initiatives that will strategic direction, and identifying initiatives that will allow business to meet those strategic goals allow business to meet those strategic goals

Determine what data is required to achieve strategic Determine what data is required to achieve strategic goals.goals.

Identifying incomplete, incorrect, inaccurate, irrelevant Identifying incomplete, incorrect, inaccurate, irrelevant etc. parts of the data and then replacing, modifying or etc. parts of the data and then replacing, modifying or deleting this dirty data. Enforce data consistency across deleting this dirty data. Enforce data consistency across the Enterprise.the Enterprise.

Matching, consolidating, quality-assuring, to ensure Matching, consolidating, quality-assuring, to ensure

consistency and control in the ongoing maintenance and consistency and control in the ongoing maintenance and application use of this information.application use of this information.

Design, extraction, cleansing, load, verification from Design, extraction, cleansing, load, verification from legacy system. legacy system.

Developing a master plan for integrating critical business Developing a master plan for integrating critical business processes and applications by adopting a service-processes and applications by adopting a service-oriented architecture, or SOA. oriented architecture, or SOA. 

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How effective was the solution?

After deploying in Panasonic Europe after a year and a half

Time to market for a product was reduced from 5 to 6 months to 1 or 2 months.

50% less time spent creating and maintaining product information.

Improved efficiency by 5%.

Case Study Questions SummaryCase Study Questions Summary

Evaluate Panasonic’s business Evaluate Panasonic’s business strategy using the competitive strategy using the competitive forces and value chain modelsforces and value chain models

How did Panasonic’s information How did Panasonic’s information management problems affect its management problems affect its business performance and ability to business performance and ability to execute its strategy? What execute its strategy? What management, organizational, and management, organizational, and technology factors were responsible technology factors were responsible for these problems?for these problems?

How did master data management How did master data management address these problems? How address these problems? How effective was this solution?effective was this solution?

What challenges did Panasonic face What challenges did Panasonic face in implementing this solutionin implementing this solution??

◊ Answer 1Answer 1

◊ Panasonic’s information management Panasonic’s information management problems delayed new products from problems delayed new products from the market allowing competition to the market allowing competition to infiltrate market. Different facilities infiltrate market. Different facilities were autonomous and resisted loss of were autonomous and resisted loss of data control. Data also originated data control. Data also originated from multiple sources to include from multiple sources to include legacy systems, fax, phone, and e-mail legacy systems, fax, phone, and e-mail which needed to be integrated into a which needed to be integrated into a single system.single system.

◊ Technical force behind the Panasonic Technical force behind the Panasonic Europe’s over haul was master-data-Europe’s over haul was master-data-management (MDM) software from management (MDM) software from IBM’s WebSphere line. MDM aim was IBM’s WebSphere line. MDM aim was to merge disparate record into a to merge disparate record into a master database. The new system was master database. The new system was so successful in Europe and North so successful in Europe and North America he leveraged this to convince America he leveraged this to convince the entire Enterprise to embrace this the entire Enterprise to embrace this new system. new system.

◊ Answer 4Answer 4

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QuestionsQuestions

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The EndThe End100 PRINT “THE END”RUN

THE ENDSYNTAX ERROR !

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