Team 9 Value Proposition
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Transcript of Team 9 Value Proposition
![Page 1: Team 9 Value Proposition](https://reader036.fdocuments.us/reader036/viewer/2022070312/553ab65b4a795937168b45cc/html5/thumbnails/1.jpg)
Value PropositionWhat’s in it for the customer?
![Page 2: Team 9 Value Proposition](https://reader036.fdocuments.us/reader036/viewer/2022070312/553ab65b4a795937168b45cc/html5/thumbnails/2.jpg)
Convinces a potential customer that a product or service will add more value or better solve a problem than other similar offerings
What does a Value Proposition do?
![Page 3: Team 9 Value Proposition](https://reader036.fdocuments.us/reader036/viewer/2022070312/553ab65b4a795937168b45cc/html5/thumbnails/3.jpg)
Targets needs of specific customer segments
Value Proposition
![Page 4: Team 9 Value Proposition](https://reader036.fdocuments.us/reader036/viewer/2022070312/553ab65b4a795937168b45cc/html5/thumbnails/4.jpg)
Unites a customer’s needs with a solution
Value Proposition
![Page 5: Team 9 Value Proposition](https://reader036.fdocuments.us/reader036/viewer/2022070312/553ab65b4a795937168b45cc/html5/thumbnails/5.jpg)
Promotes relief of a customer’s point of pain or frustration
Value Proposition
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Promotes benefits for customers
Value Proposition
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Helps a customer segment achieve a goal
Value Proposition
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Pains
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Avoidable experiences that frustrate or annoy customers
What are points of pain?
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Taking too much time
Speed
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Cost is too much
Price
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“Slow food, fast.”
Quality food and service at reasonably competitive prices
Chipotle’s Pain Relief
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Gains
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Expected or unexpected benefits for customers
What are gains?
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Offering previously unavailable products or services to different customer segments
Accessibility
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Broader technological access and usability
Convenience
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Opportunities for a personalized experience
Customization
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Unique characteristics about a product or service
Design
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Online ordering
Chipotle’s Convenience
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Customizable food choices
Chipotle’s Customization
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Support of eco-conscious customer segments
Chipotle’s Design
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Customer Goals
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What customer segments need or want to achieve
What are customer goals?
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Targets a specific task a customer wants to accomplish
Customer Goal: Specific Job
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Satisfy known or unidentified needs of customer segments
Customer Goal: Meet Needs
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Target what makes customer segments feel good about what is important to them
Customer Goal: Emotional Job
Financial Security
Beauty
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Focuses on the status of a customer segment in society
Customer Goal: Social Impact
Branding
Labeling
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Customers feel good about supporting local farmers and organic practices
Chipotle
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Use local farms with sustainable practices
Chipotle
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http://www.chipotle.com/en-us/fwi/fwi.aspx
Work Cited