TDC Quarterly Meeting - Lake County, Florida · 2018. 12. 5. · TDC Quarterly Meeting –FY18 Q4...
Transcript of TDC Quarterly Meeting - Lake County, Florida · 2018. 12. 5. · TDC Quarterly Meeting –FY18 Q4...
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TDC Quarterly MeetingReview of FY2018 Q4 Activities
October 8, 2018
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TDC Quarterly Meeting – FY18 Q4 Review
Presentation Outline
1. Visit Lake Updates
2. Administrative and Budget
3. Market Analytics
4. Sports Report / Event Recruitment
5. Marketing, Advertising, Co-op Sponsorships, Upcoming Events
6. Next Meeting
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TDC Quarterly Meeting – FY18 Q4Visit Lake Updates
Visit Lake Updates
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Recent Trade Shows and Conferences
Florida Festival and Events Association (FFEA)
Visit Florida Governor's Conference (GC18)
CONNECT Sports Marketplace
S.P.O.R.T.S., the Relationship Conference
TDC Quarterly Meeting – FY18 Q4Visit Lake Updates
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Pilot Program Bright Guard
Sunscreen Initiative
• Partnership with Visit Lake, Parks
& Trails, South Lake Hospital -
Orlando Health and City of
Clermont
• 10 sunscreen dispensers to be
placed around Lake County; 5 in
City of Clermont
TDC Quarterly Meeting – FY18 Q4
Visit Lake Updates
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Upcoming Promotions
• Lake Sumter Style Custom Arts Insertion (Fall)
• Orlando Attractions.com/Alamo Magazine (Winter)
• Travel South Magazine (Winter)
• Scott Martin TV Show (TBD)
• USA TODAY Go Escape to Florida (Winter)
• Undiscovered FL / Smithsonian Issue (Winter)
• USA Today Southeast Travel: Go Escape 2019 (Spring)
• How to Do Florida TV Program (Spring) 6
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FY2018 Visit Lake Budget - Promotions
TDC Quarterly Meeting – FY18 Q4Administration and Budget
FY17 BUDGETED
FY17 ACTUAL
% EXPENDED
FY18 BUDGETED
FY18 ACTUAL
% EXPENDED
PROMOTIONSAKERS MEDIA/WATUAGA GROUP $500,000 $304,899 61% $500,000 $483,065 97%CENTRAL FLORIDA SPORTS COMM/ $104,952 $104,952 100% $75,000 $71,000 95%TRAVEL AND PER DIEM $25,000 $8,984 36% $25,000 $15,607 62%PRINTING $22,000 $10,370 47% $17,000 $6,519 38%PROMOTIONAL ACTIVITY $1,082,421 $909,595 84% $1,389,641 $908,119 65%HOSPITALITY/FAM TOURS $10,000 $649 6% $10,000 $0 0%EVENT MANAGEMENT & LOGISTICS $9,244 $287 3% $41,031 $315 1%
SUB-TOTAL PROMOTIONS $1,760,375 $1,342,411 76% $2,057,672 $1,484,625 72%
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TDC Quarterly Meeting – FY18 Q4Market Analytics
Market Analytics
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TDC Quarterly Meeting – FY18 Q4Market Analytics
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$248,615 $256,750
$288,458$315,073
$355,829
$412,300
$307,169
$251,741$265,237 $260,788
$233,847
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
October November December January February March April May June July August September
Fiscal Year Monthly TDT Revenue Comparison
FY 2016 FY 2017 FY2018
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$2,722,314
$3,163,860$3,195,807
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
October November December January February March April May June July August September
Fiscal Year Cumulative TDT Revenue Comparison
FY 2016 FY 2017 FY2018
TDC Quarterly Meeting – FY18 Q4Market Analytics
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$1,953,071
$2,206,951
$2,390,115$2,554,320
$2,912,477
$3,195,807
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY2018
Fiscal Year-to-Date TDT Revenue
TDC Quarterly Meeting – FY18 Q4Market Analytics
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14%
6.9%
8.3%13%
6.5%
9.73%
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TDC Quarterly Meeting – FY18 Q4Market Analytics
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50%
55%
60%
65%
70%
75%
80%
85%
90%
95%
October November December January February March April May June July August
2017 2018
Monthly Occupancy Rate
Lake County
Marion County
Orange County
Osceola County
Polk County
Seminole County
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TDC Quarterly Meeting – FY18 Q4Market Analytics
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$60.00
$70.00
$80.00
$90.00
$100.00
$110.00
$120.00
$130.00
$140.00
$150.00
$160.00
$170.00
October November December January February March April May June July August
2017 2018
Monthly Average Daily Rate
Lake County
Orange County
Osceola County
Polk County
Seminole County
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TDC Quarterly Meeting – FY18 Q4Market Analytics
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$40.00
$50.00
$60.00
$70.00
$80.00
$90.00
$100.00
$110.00
$120.00
$130.00
$140.00
$150.00
$160.00
October November December January February March April May June July August
2017 2018
Monthly RevPAR
Lake County
Marion County
Orange County
Osceola County
Polk County
Seminole County
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TDC Quarterly Meeting – FY18 Q4Sports Report / Event Recruitment
Sports Report / Event Recruitment
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Recent Events
• Fondo Cycling Circuit USA – Clermont– Grand Opening of Victory Pointe, Clermont
TDC Quarterly Meeting – FY18 Q4Sports Report / Event Recruitment
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Event Recruitment
• Closed Bids– 2019-2020 USAT Multisport Festival (LOST)
• @ Clermont | Sommer Sports host
– 2019 Bassmaster Eastern Open (WON)• @ Venetian Gardens | 400 projected anglers
• Outstanding Bids– 2019 American Cornhole Organization – Florida State Championships
• @ Clermont | June, 2019
– 2020 FAI Hang Gliding World Championship (Women, Sport Class, Class 2, Class 5)• @ Groveland | April, 2020
TDC Quarterly Meeting – FY18 Q4Sports Report / Event Recruitment
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Event Recruitment
• Targeted Bids– 2019 Xtreme Bass Fishing Trail Florida State Championship
• @ Venetian Gardens | 200 projected anglers
– 2019 American Fishing Tour National Championship – American Bass Anglers
• @ Venetian Gardens | 400 projected anglers
– 2020 PDGA US Masters Disc Golf Championship• @ Lake County Disc Golf Trail | Central Florida Sports Commission & Lake County Disc Golf Club
TDC Quarterly Meeting – FY18 Q4Sports Report / Event Recruitment
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TDC Quarterly Meeting – FY18 Q4Capital Projects
Capital Projects
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Hickory Point Beach Athletics Center• Groundbreaking – August 16, 2018; Estimated Opening – Spring, 2019
TDC Quarterly Meeting – 2018 Q4Capital Projects
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TDC Quarterly Meeting – 2018 Q4Capital Projects
As of October 4, 2018
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Hickory Point Beach – Parking Deterrents & Signage• Signage installed August, 2019; Parking Deterrents installed September, 2019
TDC Quarterly Meeting – 2018 Q4Capital Projects
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Lake County Disc Golf Trail• Six (6) courses:
– Clermont – “Champions Pointe” @ Hiawatha Preserve – Mount Dora – “Nature Park Disc Golf” (9-holes) – Mount Dora – “Lincoln Park Disc Golf” (9-holes)– Eustis – “Palmetto Trails” Palmetto Point (Under Construction)– Lake County – North Lake Park (Design completed)– LSSC (Leesburg Campus) – “Lakehawk Landing” (under design)
• Course signage currently being created by Communications Department
• Project construction schedule completion; end of 2019.
TDC Quarterly Meeting – 2018 Q4Capital Projects
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Eustis – “Palmetto Trails” Palmetto Point
TDC Quarterly Meeting – 2018 Q4Capital Projects
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FY2018 Visit Lake Budget – Capital Projects
TDC Quarterly Meeting – FY18 Q4Capital Projects
FY17 BUDGETED
FY17 ACTUAL
% EXPENDED
FY18 BUDGETED
FY18 ACTUAL
% EXPENDED
CAPITAL PROJECTSHPB FIELDHOUSE $1,663,672 $90,652 5% $1,844,308 $92,785 5%HPB FACILITY IMPROVEMENTS $0 $0 $100,000 $0 0%LCWA CONTRACTED IMPROVEMENTS $0 $0 $50,000 $0 0%LAKE COUNTY DISC GOLF TRAIL $0 $0 $150,000 $19,600 13%WOOTEN PARK EXPANSION $248,000 $3000 1% $0 $136,935 55%VICTORY POINTE/TRIATHLON BEACH $400,000 $0 0% $400,000 $0 0%CANOE/KAYAK COURSE $60,000 $60,000 100% $0 $0 0%ASTOR BOAT RAMP & PARKING EXP. $0 $0 $20,000 $20,000 100%
SUB-TOTAL CAPITAL PROJECTS $2,371,672 $153,652 6% $2,564,308 $213,272 8%
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TDC Quarterly Meeting – FY18 Q4Marketing and Advertising
Marketing, Advertising, Co-op Sponsorships
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TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
Promotions to overseas markets prove
popular through Orlando portals
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In the News:
TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
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Partner Portal
TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
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$76,200
$44,700
$31,500
$55,500
$26,000 $29,500
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
Total Sports Tourism
Grant Amounts Awarded
FY17 Q4 FY18 Q4
17
10
7
15
5
10
0
2
4
6
8
10
12
14
16
18
Total Sports Tourism
# of Events Sponsored
FY17 Q4 FY18 Q4
TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
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Event Sponsorships (Sports vs. Tourism)
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104
118
95
100
105
110
115
120
FY17 FY18
Event Sponsorship Applications Received
$608,14
$717,430
$540,000
$560,000
$580,000
$600,000
$620,000
$640,000
$660,000
$680,000
$700,000
$720,000
$740,000
FY17 Q4 FY18 Q4
Event Sponsorship Funding Amount
TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
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FY17 vs. FY18
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5
9
0
1
2
3
4
5
6
7
8
9
10
FY17 Q4 FY18 Q4
Co-Op Marketing Applications Received
$23,95
$33,912
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
FY17 Q4 FY18 Q4
Co-Op Marketing Amount Awarded
TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
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FY17 Q4 vs. FY18 Q4
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12
20
0
5
10
15
20
25
FY17 FY18
Co-Op Marketing Applications Received
$30,150
$66,124
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
FY17 FY18
Co-Op Marketing Funding Amount
TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
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FY17 vs. FY18
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TDC Quarterly Meeting – FY18 Q4
Upcoming Notable Events
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Upcoming Notable Events
October
• 20 – 28th Annual Great Floridian Triathlon| Sommer Sports, Clermont
• 27-28 – Mount Dora Craft Fair | Mount Dora
November
• 2-18 – Lady of the Lakes Renaissance Faire| County Landfill Rd, Tavares
• 9 - December 30 – The Polar Express Train Ride| Wooton Park, Tavares
TDC Quarterly Meeting – FY18 Q4Upcoming Notable Events
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Tab 2 – Office of Communications Report
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TDC Quarterly Meeting – 2018 Q4Lake County EDT Quarterly Update
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LLL – Lakeridge Winery & Vineyards Darlyne’s Jams
LLL – Premier Boat Tours Lake County Fairground & Expo Center Meeting Venues
Video Production
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Social Media
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Web Site Design
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Lake County
Fairgrounds
and Expo
Center
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Creative Content
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• Editorials
• Blogs
• News Releases
• Advertisements
• Photography
• Video
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Tab 3 – Akers Media Report
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TDC Quarterly Meeting – 2018 Q4Lake County EDT Quarterly Update
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Tab 4 – Greater Orlando Sports Commission
Report
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TDC Quarterly Meeting – 2018 Q4Lake County EDT Quarterly Update
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TDC Quarterly Meeting – FY18 Q4Greater Orlando Sports Commission Report
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TDC Quarterly Meeting – FY18 Q4Greater Orlando Sports Commission Report
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TDC Quarterly Meeting – FY18 Q4Greater Orlando Sports Commission Report
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TDC Quarterly Meeting – FY18 Q4Greater Orlando Sports Commission Report
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NEW BUSINESS
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Tab 5 – Visit Florida and Research Opportunities
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TDC Quarterly Meeting – 2018 Q4Lake County EDT Quarterly Update
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Research and Introduction:
Brandy Hastings
VISIT FLORIDA Cooperative Marketing
Opportunities for
Lake County
TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
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TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
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TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
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TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
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TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op
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Tab 6 – 2020 Fishers of Men National Championship Funding
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TDC Quarterly Meeting – 2018 Q4Lake County EDT Quarterly Update
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2020 Fishers of Men National Team Championship
• Event hosted and managed by Greater Orlando Sports Commission
• Proposed Date: March 7-14, 2020
• Venetian Gardens & Ski Beach host venue
• Projected participation between 145 boats & 290 anglers
• Projected 957 hotel room nights generated and $1.1M in Economic Impact
• GO Sports (Central Florida Sports Commission) and Lake County hosted the 2015 Fishers of Men National Team Championship.
TDC Quarterly Meeting – 2018 Q42020 Fishers of Men Championship Funding
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Notable Tournament Budget Expenses:1) Bid Fee – $30,000
2) Accommodations for staff
3) Complimentary venue for weigh-in and meeting space
4) Banquet for participants
5) Additional event operation items
Estimated cost approximately $45,000
Requested TDT funding amount is $45,000
TDC Quarterly Meeting – 2018 Q42020 Fishers of Men Championship Funding
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Tab 7 – PEAR Park Pickleball Complex Expansion
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TDC Quarterly Meeting – 2018 Q4Lake County EDT Quarterly Update
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What is Pickleball?
• Paddle sport that combines elements of tennis, badminton and table tennis; with 2 or 4 players
• Approximately 2.8M pickleball players in country; according to the Sports & Fitness Industry Association (SFIA) 2016 Pickleball Participant Report
• USA Pickleball Association has 22,000 members; 450% increase over 5-years
TDC Quarterly Meeting – 2018 Q4PEAR Park Pickleball Complex Expansion
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TDC Quarterly Meeting – 2018 Q4PEAR Park Pickleball Complex Expansion
Pickleball Growth & Opportunity
• Lake County & Surrounding Areas
– The Grand Oaks Resort
– The Villages
• Event Opportunities
– USA Pickleball Association (USAPA)
• USAPA National Championship; 1,300+ players, 9-days of events
• USAPA Regional Events; 350+ players, 4-days of events
– AAU Pickleball
• Official alliance with USAPA to co-brand programs and tournaments targeting youth and adult players
• AAU has 700,000 members
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TDC Quarterly Meeting – 2018 Q4PEAR Park Pickleball Complex Expansion
Current Status Expansion Plan
PEAR Park Pickleball Complex Expansion
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TDC Quarterly Meeting – 2018 Q4PEAR Park Pickleball Complex Expansion
PEAR Park Pickleball Complex Expansion• Current # of Pickleball Courts = 6
– PEAR Park Pickleball Complex currently has 2 tennis courts (may be used for pickleball), restrooms and grass parking
• Pickleball Complex Expansion # of Pickleball Courts = 12
• Additional amenities include paved parking, shelter, paved sidewalk around courts
• Project tentative to begin Spring, 2019 and completed Summer, 2019
• Estimated budget: $200,000
• Visit Lake staff proposes to partner with Parks & Trails on this expansion to allow for tourism use, event recruitment and to allow opportunity for additional projects
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Tab 8 – Sugarloaf Mountain
Eco-Tourism/Cycling Amenities
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TDC Quarterly Meeting – 2018 Q4Lake County EDT Quarterly Update
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Sugarloaf Mountain-area Eco-Tourism & Cycling Amenities
• Sugarloaf Mountain is the highest elevation in peninsular Florida
• Sugarloaf Mountain Road and surrounding areas are extremely popular destinations for eco-tourism, cycling and triathlon athletes and events
• Events and community have expressed concern and need for amenities on the routes to accommodate the growing number of events and athletes
• Potential amenities and attractions may include points of interest markings, nature/birding center, bicycle repair stations, observation points, trailheads, restrooms, etc
TDC Quarterly Meeting – 2018 Q4Sugarloaf Mountain Eco-Tourism & Cycling
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TDC Quarterly Meeting – 2018 Q4Sugarloaf Mountain Eco-Tourism & Cycling
STRAVA Heat Maps• STRAVA is a popular social fitness network used to
track cycling, running and swimming. Used by amateur and professional athletes for training.
• “Heat Maps” show popularity of locations and routes
• Sugarloaf Mountain-area is one of the “hottest” routes in area
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TDC Quarterly Meeting – 2018 Q4Sugarloaf Mountain Eco-Tourism & Cycling
Event Support
• Following events utilize Sugarloaf-area:
– Great Floridian Triathlon– Florida Challenge “The Intimidator”– Fondo Cycling Circuit USA – Clermont– Horrible Hundred– Mount Dora Bicycle Festival
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TDC Quarterly Meeting – 2018 Q4Sugarloaf Mountain Eco-Tourism & Cycling
Parks & Trails Master Plan
• Sugarloaf Mountain Trail & Ferndale Connector future planning
• Amenities would plan to serve as future trailheads of expanded County-wide trail system
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TDC Quarterly Meeting – 2018 Q4Sugarloaf Mountain Eco-Tourism & Cycling
Potential Locations
1. Sugarloaf Mountain Rd, Minneola
a. Land owner: City of Minneola
2. Sugarloaf Mountain Rd, Minneola
a. Land owner: City of Minneola
3. 20800 CR 455, Minneola
a. Land owner: Epic Holdings, LLC & Parkview Oaks, LLC
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Tab 9 – Capital Project Funding Application“Legends Way Ballfields Scoreboard Replacement”
Lake Sumter State College
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TDC Quarterly Meeting – 2018 Q4Lake County EDT Quarterly Update
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TDC Quarterly Meeting – 2018 Q4Capital Project Funding Program
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2018 Fall Cycle for Capital Projects Funding Program
• One (1) application submitted: – Applicant: Lake Sumter State College
– Project: Legends Way Scoreboard Replacement
– Requesting: $62,500
• First TDC Hearing: October 8 @ 3:00pm, Mission Inn Resort
• Second TDC Hearing: October 29 @ 3:00pm, BCC Chambers
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Upcoming Meetings:
Capital Funding Meeting: October 29, 2018
Quarterly Meeting: January 7, 2019
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TDC Dates for 2019
All times 3-5 p.m., locations TBDMonday, January 7, 2019 (regular meeting)
Monday, April 8, 2019 (regular meeting/1st capital funding meeting)
Monday, April 22, 2019 (2nd Capital funding meeting if needed)
Monday, July 8, 2019 (regular meeting)
Monday, October 7, 2019 (regular meeting/1st capital funding meeting)
Monday, October 21, 2019 (2nd Capital funding meeting if needed) 74
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