TCI 2013 Focusing on local priorities whilst maintaining a national network
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Transcript of TCI 2013 Focusing on local priorities whilst maintaining a national network
Focusing on local priorities whilst maintaining a national network Mike Crowe
Breakout Session: Clusters to support growth in areas outside big cities
5 September 2013
Desert Knowledge AustraliaOutback Business Networks
Focusing on Local Priorities whilst maintaining a National Network
Mike Crowe5 September 2013
Desert Knowledge AustraliaIdentifies and develops key local and national projects that contribute to a social, economic and environmentally sustainable future for desert and remote Australia
Desert Knowledge Australia• challenging the way things are done• partnerships to create new ways• applying what we learnBacked by
• an intercultural approach• networked to create critical mass• innovation
Flagship Programs• Desert Knowledge Australia Outback Business
Networks• remoteFOCUS• Digital Futures• Collective Impact • Desert Leadership • Desert Knowledge Precinct
remoteFOCUS
Digital Futures:Broadband for the Bush Alliance
Outback Business Networks• Linking Ten Regions• Five Industry Groups
– Mining Services– Sustainable Building– Tourism– Creative Industries– Local Produce
Outback Business NetworksConnecting small businesses across Outback Australia
Roll-out phase (2009-12) supported at national level by:
Aboriginals Benefit Account
Roll-out Phase 2009-2012
Adding value for businesses in the Outback
Timely access to information, professional
development to meet business needs
Linking to business opportunities – income
generating or cost saving
Connecting with potential business
collaborators
Connecting to ten regions of desert Australia:
potential new suppliers and customers
Contacts within five industries and
industry associations
Preparing Outback Businesses for the
National Broadband Network
1500+ SMEs across the Outback
Core Services:
• Facilitated cross border industry level meetings• Initial research and project development• Co-developing projects• Online database• Local partnership development
Joint Marketing
Brian Webber: Saican Consultants, Montreal, Canada
‘The unique characteristic of OBN is the concurrent development of intra-regional and inter-regional linkages; and the implementation of tools and processes to make them work.
No other identified initiative has tackled these two concurrently.’
What has happened since 2011• Decline in Australian Government Funding• State and Local Governments more locally focussed• BHP Billiton, Telstra and Qantas stay engaged• Stakeholder expectations at 2009 levels despite 2013
resources!• Staff turnover because of lack of funding certainty• Rise of National Broadband Network as an enabler
How to Build Local Relevance and Engagement?• Local Champions• Relationships• Competitor/Collaborator Dynamic • Build on your “competitive advantage”
How to maintain national sponsorships for regional endeavours?
• Maintain the Vision• Engage the sponsors’ needs and priorities• Communicate• Add value
Celebrate Collaboration
How to keep a broad network engaged and informed in a changing environment?
• Communicate regularly• Engage with the developing issues• Build on your successes
Review and Build
thank you
www.desertknowledge.com.au