LOGO

WHEN WAS IT FOUNDED?

• TBWA WAS FOUNDED IN 1970 IN PARIS, FRANCE, BY WILLIAM G. TRAGOS (AMERICAN, MANAGEMENT),

CLAUDE BONNANGE (FRENCH, MARKETING), ULI WIESENDANGER (SWISS, CREATION), AND PAOLO

AJROLDI (ITALIAN, CLIENT SERVICES). THE FIRST LETTER OF EACH FOUNDER'S NAME PROVIDED THE

INITIALS FOR THE NEW ORGANIZATION.

WHO WERE THE FOUNDERS?

WILLIAM G. TRAGOS (AMERICAN, MANAGEMENT)

CLAUDE BONNANGE (FRENCH, MARKETING) = TBWA

ULI WIESENDANGER (SWISS, CREATION)

PAOLO AJROLDI (ITALIAN, CLIENT SERVICES)

HOW DID THEY START?

• 'WE STARTED OUT OUR COMPANY ... WITH THE CRAZY IDEA THAT BECAUSE WE WERE FROM DIFFERENT

NATIONALITIES, AND BECAUSE WE HAD ALL WORKED INTERNATIONALLY, THAT WE WOULD DEVELOP THE FIRST

ADVERTISING AGENCY BORN INTERNATIONAL,' TRAGOS RECOLLECTED IN ADVERTISING AGE. 'THE IDEA WAS

THAT THIS WAS NOT GOING TO BE AN AMERICAN ADVERTISING AGENCY, BUT AN AGENCY MADE UP OF THREE

EUROPEANS AND AN AMERICAN AND WOULD EXPAND INTERNATIONALLY.'

• TBWA BEGAN THAT EXPANSION AFTER ONLY ONE YEAR, OPENING AN OFFICE IN MILAN. FRANKFORT WAS NEXT IN

1972, FOLLOWED BY LONDON, MADRID, ZURICH, AND BRUSSELS--EACH ADDED AT ONE YEAR INTERVALS.

WHERE ARE THE HEADQUARTERS?

• MIDTOWN MANHATTAN, NEW YORK CITY, UNITED STATES

HAVE THEY WON ANY AWARDS?

They have even

won more!

Including the

2010 Global

Agency

Network of the

Decade

WHAT OTHER PRODUCTS HAVE THEY WORKED ON?

• THEY HAVE INVESTED IN OTHER INTERESTING PRODUCTS AND BUSINESS VENTURES. THESE INCLUDE,

TBWA\ WORLD HEALTH, TBWA\ AUDITOIRE, TBWA\ MEDIA ARTS LAB AND INVESTMENTS IN SOCIAL

MEDIA OUTLETS

ANALYSED TBWA ADVERT

• BASIC INFO ADVERTS VISUAL AUDIENCE MESSAGE/MEANING

• JOHN SMITH - GENERIC FOOTBALL FIELD, BALL/SAMBA SKILLS YOUNG FOOTBALL FANS/MEN USES HUMOUR TO PROMOTE PRODUCT

• ‘BALL SKILLS’ ANOTHER ARRIVES AND ‘PELTS’ BALL AWAY JOHN SMITH FANS/BEER DRINKERS MESSAGE OF HOW MEN SHOULD DRINK

• TBWA (STARING PETER KAY – CELEBRITY ENDORSEMENT) REAL MEN DRINK THIS BEER

• (2002) NO NONSENSE, WHAT YOU SEE IS WHAT YOU GET