TBWA\Helsinki - Edges 2016 - Q2 Update
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Edges 2016
Q2 UpdateTBWA\Analytics & Insights
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BOT SHOPPING
FB MESSENGEROPENS BOT
PLATFORM TO SUPPORT CUSTOMER SERVICE
MESSAGING
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5
LIVE VIDEO
FACEBOOK LIVE VIDEO ISN OW AVAILABLE FOR ALL TO
USE
STREAMING
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SQUARE VIDEO
TO FIT EXPLODING MOBILE FACEBOOK USAGE, WINNING
PUBLISHERS MAKE THEIR VIDEOS SQUARE
VERTICALVIDEO
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VR FOR EMPATHY
STANFORD DEVELOPED VR AVATAR TO EMPATHISE WITH
COWS DESTINED FOR SLAUGHTERHOUSE
VIRTUALREALITY
Image: www.telegraph.co.uk
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CREATIVE A.I.
MCCANN JAPAN APPOINTS FIRST AI CD LEARNING FROM
HISTORIC & REAL TIME CAMPAIGN RESULTS
ARTIFICIALINTELLIGENCE
Image: thedrum.com
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HEALTH TRACKING
NOKIA BUYS DIGITAL HEALTH COMPANY WITHINGS
INTERNET OFTHINGS
Image: www.withings.com
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CROWDFUNDING
NORDEA BANK TO LAUNCH OWN CROWDFUNDING
PLATFORM
CROWDSOURCING
Image: nordea.com
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ROBOT EMPATHY
PEOPLE ONLINE FELT HURT WHEN BOSTON DYNAMICS KICKED THEIR ROBOT DOG
‘SPOT’
ROBOTS
Image: www.extremetech.com/
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ELDERLY MODELS
1OO YEAR OLD VOGUE FEATURES 100 YEAR OLD
BRITISH MODEL
AGELESS SOCIETY
Image: vogue.com
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TRANSGENDER MODELS
CAITLYN JENNERIS THE NEW FACE OF H&M
SPORT
GENDER FLUIDITY x
AGELESS SOCIETY
Image: www.balleralert.com
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FLEA MARKETS
BUY YOUR NEIGHBOUR'S STUFF - HERTTONIEMI
ANNUAL FLEE MARKET MORE POPULAR THAN EVER
BEFORE
LOCAL LOVE
Image: http://villanuttu.net/wp-content/uploads/2014/04/P4270398.jpg
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BUSINESS OPPORTUNITIES
FINNISH STARTUP MONI PROVIDES EASY ACCESS TO
MONTHLY GOVERNMENT ALLOWANCE THROUGH
PREPAID MASTERCARDS
XENOPHOBIA VS WELCOME REFUGEES
Image: moni.com
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ARTIFICIAL MEAT
FINNISH START-UP GOLD & GREEN LAUNCHES PULLED
OATS
GO MEATLESS
Image: www.goldandgreenfoods.com
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UNUSED FOODRESTAURANTS
HELSINKI RESTAURANT COOKING WITH WASTE FOOD
ONLY - WILL OPEN SPRING 2017
NO MORE WASTE
Image: Instock.nl
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DECLUTTERINGMARIE KONDO’S
BESTSELLER GETS TRANSLATED INTO FINNISH
WASTEPOSITIVE
Image: http://www.japanculture-nyc.com/wp-content/uploads/2016/02/Marie-Kondo-Kinokuniya-2016.png
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CLEANWEB
MEETUPS ARE HAPPENING ACROSS THE GLOBE
ADDRESSING RESOURCE AND SUSTAINABILITY
CHALLENGES UTILISING THE WEB
CLEANTECH
Image: http://www.cleanweb.org.uk/
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• Marketing Automation• Website Optimisation
(Attribution, Surveys, Heat map, User Recordings)
• Tag Manager
INSIGHTMINING
DIGITALMARKETING
AUDIENCEPLANNING
DATA & TOOLS
• Target Audience Analysis & Segmentation
• Identifying Influencers• Social Media Buying Optimization• Earned Media Monitoring &
Valuation
• KPI Setting• KPI Dashboards & Reporting• Social/Data Audit & Competitor
Benchmarking
• Web & Social Analytics• Trend Mapping• Curated Newsletters &
Dashboards
TBWA \ ANALYTICS + INSIGHTS
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Sourceso MEDIA!
o https://live.fb.com!
o http://www.theverge.com/2016/4/12/11395806/facebook-messenger-bot-platform-announced-f8-conference!
o https://www.newswhip.com/2015/10/five-quick-things-to-know-about-successful-facebook-videos!
o http://www.telegraph.co.uk/news/science/10232818/The-virtual-reality-cow-aiming-to-turn-steak-lovers-into-vegetarians.html!
o TECHNOLOGY!
o http://www.thedrum.com/news/2016/03/29/mccann-japan-hires-first-artificially-intelligent-creative-director!
o http://company.nokia.com/en/our-businesses/nokia-technologies/withings-announcement!
o http://www.nordea.com/en/press-and-news/news-and-press-releases/news-en/2016/2016-04-27-nordea-to-introduce-crowdfunding-service-to-the-market.html?utm_content=33360965!
o http://www.extremetech.com/extreme/199080-boston-dynamics-new-spot-robot-gets-knocked-down-gets-back-up-again!
o CULTURE!
o http://www.bbc.com/news/uk-england-coventry-warwickshire-36204002!
o http://www.adweek.com/news/advertising-branding/caitlyn-jenner-new-face-hm-sports-170159!
o https://www.facebook.com/events/1408140726153613/!
o http://arcticstartup.com/article/moni-opens-smart-payments-pilot-to-help-the-refugee-problem!
o SUSTAINABILITY!
o http://www.foodandwine.com/blogs/pulled-oats-are-newest-meat-substitute!
o http://nyt.fi/a1449809809055!
o https://kirja.elisa.fi/ekirja/konmari-siivouksen-elamanmullistava-taika!
o http://www.cleanweb.org.uk!
!
!