TB on Tap: App Farm
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Transcript of TB on Tap: App Farm
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OUTFITTERS- Using Facebook to get women to dive into mud pits
- Stealing bikes only to return them better than before
- Mashing Twitter with pizza
- Creating an app that explains hot air
- Designing a b-card that doubles as a shot glass
Blazers of trails, masters of the multi-tool, igniters of brands
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RELATIONSHIPSAllstate
Alverno College
Assurant Health
BBE Sound
Bellin Health
ConExpo - Con/Agg
Erik Buell Racing
Hayes Bicycle Group
Honeywell HomMed
Koss Headphones
Lava Lamp
Northwestern Mutual
Signature Needle Arts
Snap-on
Sub-Zero/Wolf
Yamaha Snowmobiles
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APPS
HOW TO MAKE ‘EM.HOW TO MAKE ‘EM MAKE MONEY.
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$27 BILLION IN ’13
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OH: “I’D RATHER LOOK AT MY PHONE
THAN TALK TO SOME SHITHEAD”
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IT’S EASY
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YOU’RE NOT GONNA MAKE IT, PAL
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GIVE IT AWAY
The 79th most downloaded free app is the second highest grossing app
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GIVE IT AWAY
-In app advertising
-Paid apps can’t get additional ad revenue
-Free apps are open to continual upgrades
-Great revenue source - 56% of game players who spend $1 in app, come back to make multiple purchases
-Adobe used to charge one-time for their creative suite. Now they charge $50/mo and revenues have never been higher
-Licensing opportunities
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BOILING IT DOWN
- Have an idea (no, a good idea)
- Strong design/seamless UX
- Market it, son
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DRINK BEER,SHARE WITH FRIENDS
Find beers you love
Find beers you didn’t know you love
See what your friends are drinking
Tell them what you’re drinking
Rate
Comment
Get notified when your faves arrive
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INSPIRATION? I like beer
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An app to rate beer?
NOT BAD
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PHASE 1:USER EXPERIENCE INFLUENCES
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PHASE 1:INFORMATION ARCHITECTURE
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PHASE 2:VISUAL DESIGN
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PHASE 3:NATIVE APP DEVELOPMENT
NATIVE APPsXcode & Eclipse
Beer Database
App Use Tracking(Flurry)
User Comments/Etc
1.! NATIVE 2.! HYBRID3.! 3RD PARTY TOOL
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PHASE 4:TEST, TEST, TEST
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PHASE 5:APP STORE DEPLOYMENT
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PHASE ∞:ANALYZE AND UPDATE
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SO, ABOUT THAT MARKETING
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WHAT YOUR MUSIC’S BEEN MISSING
BBE’s patented technology restores the natural warmth, clarity and definition that have been missing from your digital listening experience. Rediscover the thrill of deeper richer lows, superior clarity and definition, increased upper harmonic detail and better overall audio performance regardless of the quality of your earphones, dock, or speakers. The SonicMax Pro di!erence will blow you away.
POWERED BY
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SO, HOW IS IT DOING?
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- Over 120,000 downloads
- Consistently top 50 music app (Japan)
- Engaged user network and high interest in private label opportunities
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U.S.
- #19 music app
- #424 app overall
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Japan
- #1 music app
- #2 app overall
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Thank you
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LET’S TRY IT
Apple Android