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Transcript of Tata meeting
Alissa Presentation
to TATA Motors
Alissa Group Overview
KSA vehicles market
Success vision
Agenda
1940 : Started commercial business in Eastern province of Saudi Arabia
1950 : Started selling GM vehicles.1960 : Expanded Car business in Riyadh.1960 : Launched ‘Al-Yusr' in financing business.1968 : Awarded the sole agency of LUCAS/DELPHI group of
companies1974 : Awarded dealership for Chevrolet vehicles and AC
Delco parts. 1985 : Awarded Isuzu motors franchise1990: Awarded the dealership of GMC. 1990: Launched ‘Best' rent a car business.1994-97: Won the prestigious Cadillac Master Dealer Contest four
years in a row
Alissa History
1997: Outstanding Sales performance Award from ISUZU
1998: Launched General Automotive Company (AUTOSTAR) as a multi-brand car retailer
1999: Outstanding Sales performance Award from ISUZU
2001: Outstanding Trucks Sales Performance Award from ISUZU
2005: Excellent performance award from ISUZU
2006: Excellent Performance Award for D-Max outstanding sales performance from ISUZU
2006: launched Japanese accessories franchise Yellow Hat. 2007: Achieved GM "Chairman's Challenge" award for the fifth
time.2010: President’s Challenge Award
Alissa History
Alissa Group Holding Co.
National Automotive
Company (NAT)
Franchised
General Motors
Isuzu Motors
Yellow Hat
Non-Franchised
Autostar
Automotive Support
Al-Yusr (Retail
Financing)
BTC (Rental & Leasing)
Real Estate Investment
Private Equity
Public Listed
Business Segments
Total workforce of 3,000, assets under management of over $1 Billion with 70% invested in Core
Automotive Sector
Esteemed ALISSA name Over 60 years of experience partnering with
international brand names Strong track record of pioneering new businesses Professional business planning and strategy
implementation Empowered corporate structure Investment in Human Resource development and
training State-of-art MIS system
Our Strengths
2005 2006 2007 2008 2009 20101000
1500
2000
2500
3000
3500
4000
2,3712,698
3,129 3,031 2,899
3,595
SR M
illio
n / (
$ M
illio
ns)
($632)
($719)
($834) ($808)($773)
($959)
Automotive Revenue
Abdullatif Alissa Automotive Co. Ltd.(AACO)
Established in 1950 Franchisee for GM since 1974 3rd largest franchisee for GM in the Middle East Five Year GM Chairman’s Challenge winner No. of branches increased from 6 in 2006 to 15 in 2010 with
3S & 2S facilities Bays increased from 103 in 2004 to 204 in 2010 Additional
bays in progress for recently approved sites Total staff as of 2010- 650.
Background
2005 2006 2007 2008 2009 2010100001200014000160001800020000
10,182
14,04315,396
13,848
10,41412,045
Vehicle Sales (Units)
Alissa Auto Co. Ltd.
General Automotive Co.
Established in 1990 and engaged in: Sale of multi-brand new and used vehicles Provider of After-sale services Wholesale of spare parts (OEM & Non-OEM) Auto accessories
The only “Non-Franchised” company in KSA, providing multi-brand 3S facilities across the Kingdom.
Number of vehicle Sales outlets increasing from 13 in 2010 to 30 by 2015
Number of Parts outlets (Wholesale & Retail) increasing from 33 in 2010 to 43 in 2015
Autostar
2010 2011 FC 2012 FC 2013 FC 2014 FC 2015 FC500010000150002000025000
8,342 9,52012,89
5
15,770
18,020
20,310
Vehicle Sales (Units)
Sales
Showrooms Service No. of Bays Parts
Jeddah 2 Jeddah 1 Jeddah 52 Central 10
Makkah 1 Makkah 1 Makkah 3
Eastern 13
Riyadh 4 Riyadh 2 Riyadh 125
Western 11
Buraidah 1
Buraidah 1
Buraidah 26
Dammam 2
Dammam 1
Dammam 50
Al-Hasa 1 Al-Hasa 1 Al-Hasa 3
Al Khobar 1 AlKhobar 1
Abha 1
Total 13 Total 8 Total 259 Total 34
Dedicated stockyards and warehousing available in each region
Autostar Outlets
Geographic Coverage
Al-Yusr Installment Co.
2007 2008 2009 2010 2011 FC 2012 FC0
10000
20000
30000
12,90016,013 16,491
21,31225,800
30,997No. of vehicles financed
Al-Yusr Established in 1960 Financing New/Used Vehicles with portfolio exceeding
$800m. 12 main branches and 55 sales outlets, covering all major
cities and towns
Best Trading Company
Best Trading Company
Best Trading Company Established in 1990, rental and leasing operations. Second largest with over 70% of the fleet in corporate
sector Fleet of over 13,600 vehicles increasing to 16,500 by 2012 Annually replacing over 4,500 vehicles increasing to 6,000
by year 2012 mostly from within the group companies 6 regional offices and 21 outlets in 2010 increasing to 32
outlets by 2013
Fleet Size / Purchases
BTC is a very large purchaser for Group companies
GM, 39%
Toyota, 15%
Nissan, 11%
Isuzu,
20%
Hyundai9%
Others, 6%
Model Split
Fleet projection & Model Split
Alissa Universal Motors
Company Overview
Vision
To be recognized as the leading commercial vehicles supplier backed up with outstanding after-sales services.
Alissa Universal Motors
Mission
To be the preferred provider for the best quality commercial transportation solutions
Our employees, customers, suppliers, shareholders are partners in our success.
Alissa Universal Motors
Integrity• We deal with stakeholders in full transparency and clarity• We are committed to upholding our Code of Ethics in every
transaction.
Teamwork• Together we face and overcome challenges.• We value the contribution of everyone and recognize the efforts and
commitments of the entire team.• We communicate openly with respect and integrity.
Discipline• We fully commit to our strategy, objectives, rules and procedures
• we are aware of our duty to protect and enhance shareholder value.
Our values and principlesAlissa Universal Motors
Customer Focus• We are passionate about customers.
Excellence• we value excellence in everything we do.• We are committed to ensuring that every aspect of our business
functions at the highest level of quality.
Respect• We embrace a spirit of caring and respect for our customers,
employees, community and the environment.
Our values and principlesAlissa Universal Motors
Franchisee of Isuzu since 1985 Second largest dealer for ISUZU in the World Market Share of 62% in the central region and 25% of Saudi
Isuzu Market
2007 2008 2009 2010 2011 FC 2012 FC50006000700080009000
100008,753 8,756
6,910 7,1888,000
9,700Vehicle Sales
Alissa Universal Motors
Alissa Universal Motors Company Facilities
Khorais Showroom
Alissa Universal Motors Company facilities cont….
NRR showroom “Head office”
New HQ Launch in January 2012
Alissa Universal Motors New HQ
Alissa Universal Motors New HQ
Alissa Universal Motors Company facilities cont….
Exit 18 workshop “Trucks service”
New Industrial City Office
IC2 Office
Alissa Universal Motors Company facilities cont….
Malaz workshop “Dedicated for Pickup service.
Parts main depot.
Storage yard.
Leasing campaigns. Branding activities. Promotional activities. Isuzu at your place project. Integrating online with offline marketing activities. Expanding our e-marketing activities (launch new interactive
website, banner advertising - Google Adwords camp.) AUMSC training waves for different levels. Corporate Social Responsibility programs. Increasing SOV and SON. Focusing on CRM implementation.
Marketing Innovative Activities Outlines
Sample of AUM important fleet customers
Coca Cola Bottling Company Fleet size 725 vehicles
Shibh Al Jazira Company (SAJCO) Fleet size 470 vehicles
Ahmed Soliman Al Fahhad & Sons Ltd.co. Fleet size 1200 vehicles
Sample of AUM important fleet customers
Al Manhal Water (Nestle Water) Fleet size 288 vehicles
Best Rent a Car Fleet size 9621 vehicles
Shary Rent-A-Car Fleet size 17,000 vehicles
Sample of AUM important fleet customers
AJIL Financial Services Company Fleet size 2314 vehicles
Al Majal Al Arabi Group Fleet size 680 vehicles
Sample of AUM important fleet customers
NADEC Fleet size 830 vehicles
Almunajem Fleet size 1500 vehicles
Sample of AUM important fleet customers
KSA Vehicles Market
Categories' Segments MS
21%
7%
5%
23%
44%
Pickup Trucks Van/Bus SUV P-cars
Source: Business Monitor International
Automotive business outlook in KSA
2008 2009 2010e 2011f 2012f 2013f 2014f 2015f 0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Commercial Vehicle sales 181,456
Total sales 857,242
Axis
Title
38%
48%
Source: Business Monitor International
Alissa believes that TATA has great chance for obtaining MS & brand awareness.
Alissa is confident that the alliance between Alissa group and TATA Motors will achieve outstanding results in vehicle business.
Projection
Thank you