Tasty Recipes On Your Budget

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These nutrition icons appear on the homepages of myBenefitsCalWIN.org and C4yourself.org, but they don’t link to any nutrition information.

Introducing EatFresh

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Using a SNAP-Ed Innovative Projects grant, San Francisco has created EatFresh.org, a website targeting CalFresh eligible/enrolled populations.

Objectives:

1.Provide nutrition information to users ofMyBenefitsCalWIN and C4Yourself.

2.Provide a web & mobile resource for low-income Californians

3.Provide a nutrition education tool to be used in SNAP-Ed programs throughout California

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• Quick, culturally competent recipes that are affordable within a CalFresh budget and for those with limited kitchens

• Food storage, selection and access information

• Nutrition information and chronic disease prevention messaging pages; also incorporated throughout other pages

• User forums, moderated “Ask the Dietician” feature, and social media integration

• Text, email, print, save, and share recipes

• Mobile-friendly

• Available in English, Spanish, and Chinese

What is EatFresh?

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Primary Messages of EatFresh

1. Eating healthy can be cheap and easy.

2. Choose fresh, whole foods and minimally processed non-perishables.

3. Chronic diseases are preventable through healthy diet and lifestyle (sleep, stress management, physical activity).

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County-Specific Information

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• Individual county pageso Farmers’ markets that accept EBT (location, day & hours)o CalFresh application office locationso Local 2-1-1 websiteo Food bank and WIC locationso Links to county initiatives

• Auto-detect the user’s location: local information will be displayed on sub-pages throughout EatFresh (i.e. farmers’market locations will show up on recipe pages). This will also be used to direct them to their respective web portal to apply for benefits.

Where Did the Content Come From?

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• USDA/FNS Approved Messaging (i.e. MyPlate) and Recipes

• Network for a Healthy California approved messaging and recipes

• Collaboration with regional Food Banks

• Collaboration with San Diego, Shasta, and San Francisco Counties, Network media group

Toolkit Resources

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• Attention-grabbing posters for wall display (PDF)

• Color flyers for distribution (PDF)

• Customizable flyers to be co-branded or used for specific events or programs (Word doc)

• Customizable recipe cards (Word doc)

• “Use cases” showing how partners have used Eatfresh to strengthen and extent their existing programs

• Postcards to be sent to Calfresh address lists

Who Might Use the Integration Toolkit?

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• SNAP-Ed funded projects

• CBOs who want to share the resource with their clients

• Calfresh eligibility workers

• WIC offices

• Farmer’s Markets

• Health Care Providers

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EatFresh Partners

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• Leah’s Pantry, a community-based organization specializing in nutrition education for CalFresh populations. Content management, moderator of forums, outreach to counties

• Civic Actions, IT vendor, building and maintaining the website

• San Francisco Human Services Agency, CalFresh Program, project lead

• Shasta County HHSA, translating recipes, designing marketing materials, user acceptance testing (UAT)

• San Diego County HHSA and other SD initiatives, integration pilot county

Eatfresh Timeline

• Launch 8/15• Fall 2013

o Presentations to collaboratives, CWDA, launch eventso Programming implementation in San Diego, SF, Shastao Bus posters in San Francisco

• Winter 2013 - 2014o Begin process and outcome evaluationo Expand implementation throughout California

• Spring 2014o Complete evaluation and share resultso Determine enhancements to functionality

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Contact Info

Tiana Wertheim, CalFresh AnalystSan Francisco Human Services Agency

tiana.wertheim@sfgov.org(415) 558-1108

Adrienne MarkworthLeah’s Pantry(415) 710-2729

adrienne@leahspantrysf.org