TASTE of Pet Food’s Future · 3/4/2017 · “Taste of Pet Food’s Future” is demonstrated...
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Presented by: Industry Petfood Petfood April 3, 2017 K-State Olathe 2017 SPONSORSHIP PROSPECTUS TASTE of Pet Food’s Future Cracking the Code: Palatability, Sensory Analysis and Consumer Insights 2017_Petfood Innovation Workshop Sponsor Prospectus_FINAL.indd 1 12/28/2016 4:07:12 PM
Transcript of TASTE of Pet Food’s Future · 3/4/2017 · “Taste of Pet Food’s Future” is demonstrated...
Presented by: IndustryIndustryPetfoodPetfood
April 3, 2017 K-State Olathe
2017 SPONSORSHIP PROSPECTUS
TASTE o f P e t Fo o d ’s Fu t u r e
Cracking the Code: Palatability, Sensory Analysis and Consumer Insights
2017_Petfood Innovation Workshop Sponsor Prospectus_FINAL.indd 1 12/28/2016 4:07:12 PM
Petfood Innovation Workshop 2017April 3, 2017
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“It was an excellent value. Having access to the experts and utilizing the test kitchen resulted in a worthwhile event.”
Get involved in the only interactive workshop where the “Taste of Pet Food’s Future” is demonstrated with intimate presentations focused on palatability, sensory analysis and consumer insights. Creating the next generation of pet food products requires the use of the latest technology, understanding the research data points, and applying
innovative techniques. This workshop provides the format for companies to present specifi c information about their own capabilities and services in a small group, university-based laboratory setting to truly focus on the needs of the attendees.
Each year this exclusive event is organized in conjunction with the
annual Petfood Forum conference and exhibition. The program
starts at the Kansas City Convention Center where attendees then board a bus to K-State Olathe for a series
of six (6) demonstrations that will explore the critically important parts of the business of making pet
food regarding Palatability, Sensory Analysis
and Consumer Insights.
TASTE o f P e t Fo o d ’s Fu t u r e
Establish your brand as an expert“Taste of Pet Food’s Future”
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www.PetfoodForumEvents.com3
“It was a fun environment to get to know your group and some of the companies. For that reason, I think the workshop was most valuable.”
✔Palatability: Palatability and fl avors are the gateway to creating and selling successful pet foods, providing answers to the questions “Do pets like it and will they eat it?” and “Will my pet perform well on it?”
✔Sensory Analysis: This workshop will provide all the components that go into the pet and the pet owner’s acceptability of pet food by demonstrating results of a full sensory analysis. Attendees will learn what elements to test for in pet food, and how to administer the data as well as interpret the results.
✔Consumer Insights: Exclusive consumer insights will explain how to successfully bring a product to market and achieve alignment of all 3 of the key elements needed between a pet, an owner and the food. Attendees will be educated on how to arrive at the knowledge needed to leverage their results in pet food validation and claims, gaining signifi cant insights into product design, promotion, and evaluation.
Past attendees included
✔C-level, Owners
✔Sales, Marketing & New Product Development
✔R&D, Ingredients, Formulators, Technologists, Food Science
✔Plant Management, Operations, Purchasing
Connect one-on-one with participants
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Petfood Innovation Workshop 2017April 3, 2017
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CONTACT YOUR PETFOOD INDUSTRYACCOUNT REPRESENTATIVE FOR ADDITIONAL OPTIONS, PRICING AND INFORMATION.
USA
Karen Blandford-Anderson, National Sales [email protected] +1.603.432.9290
Melissa Thrune, Sales [email protected] +1.815.222.0112
Craig Greuel, Sales [email protected] +1.815.966.5591
EUROPE/ASIATineke van Spanje, International Sales [email protected] +31.495.526.155
SOUTHEAST ASIADingding Li, Southeast Asia [email protected] +86.137.640.39062
SPONSORSHIP INCLUDES: ✔Demonstration Sponsor: $7,500 eachDemonstration sponsors will be given the opportunity to provide detailed hands-on education of their products and services up to six (6) times during the daylong event for 175-200 participants.
Demonstration sponsors receive: • Table top for the display of additional company
information, literature and items for attendees to gather• Marketing and promotion of the event to include
sponsor information, description of sponsor’s demonstration station and sponsor logo on website, show program and literature
• Access for two (2) company representatives to this event
• Attendee List provided one week prior to the event and an updated copy once the event concludes
✔Indirect/Conference Sponsors: $4,500 netIndirect/Conference Sponsors have the opportunity to be affi liated with a world class educational event in the pet food manufacturing market and promote their company to this audience.
Conference sponsors receive:• Their company logo on show signage and in the show
program as a sponsor• Access for one (1) person to the conference event • Table Top with the ability to hand out additional
information to attendees• Attendee List one week prior to the event and an updated
copy once the show concludes.
✔Item Sponsors: $2,500 Sponsorship opportunities for individual items include:
• Grab and Go Breakfast at the Kansas City Convention Center • Workshop lunch at K-State Olathe • Coffee Break • Petfood Innovation Workshop 2017 Program of Events (SOLD)
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