Task 1. Different Applications of Photography

Callum Harrison

Advertising IndustryAdvertising is a form of graphic communications which sends a message to the public. The idea of it is to show off the product in the effort to attract attention which then leads to customers buying the advertised product.There a number of places where this is used, it is used for every product. a good example would be clothing. Advertising allows the public to learn of new trends/seasons of clothing. Advertisements will also be used in store displays which draws customers into store. Travel agencies also use this, they use image of destinations all over the world and they are placed either in leaflets/books/brochures/In-store displays which are given away free, this is done as a way to try and persuade the customer into booking a holiday.

Fashion Industry

Advertising within the fashion industry allows the public to learn of new trends/seasons of clothing. Advertisements could be displayed in magazines or in store displays which is used as a way to draw customers into the store. Advertisements could also be seen online. One of the most iconic fashion photographers of all time is Steven Meisel.

When It comes to fashion it is essential to get designs noticed. This is why a lot of fashion photography is unusual. The final imagery will be very eye catching and at the same time will create a lasting effect.

Music Industry

Advertising is used in Music to promote artists or anything else music related. This can be used for numerous things such as artists themselves, Gigs, Festivals etc. The are also promoted in a number of different ways, one of the biggest ways they would be promoted would be the internet, another way could be through music magazines or posters.

One of the most well known photographers for music advertising is RUKES. The photos on the right at gigs are both RUKES’ work. These images show the atmosphere of the gigs and very eye catching due to the lights and the symmetry.

Promotion is a key part of Music Photography. The pictures used will be used in a variety of places to advertise and create interest around a new Artist or Album. The images will be visually unusual and/or striking designed to attract the interest of audiences.

Sports Industry

Sports Photography is used for promoting the sport/brand or building the brand.Sports photography will usually be displayed in newspapers or sports magazines. If there is any significant sporting event taking place, The chances are Bob Martin would be the photographer, he is recognised as one of the worlds leading sports photographers.

The photos on the right are taken by Bob Martin. From these images we can see that he likes the silhouette type photography.

In my opinion the silhouette imagery works very well when it comes to sport photography. This effect gives us the option to focus both on the person and the background. The background will usually show what sport is being played.

Photo Journalism

Photo Journalism is the documentation of historical or current events. It involves collecting, editing and then presenting the news material for publication or broadcast.

Photo Journalism has been around for many years. A well known Photo Journalism Photographer was Eugene Smith. He was known for his refusal to compromise professional standards and his brutally vivid World War II photographs.

Usually photo Journalism is the documentation of often upsetting/Depressing/Bad news. The images will often play on emotions as we are given a look into what people are going through.

Although mainly printed in media like newspapers, Photojournalism is available online in other formats.

Fine Art Photography

Fine art photography usually consists of a photographers individual taste. Sometimes the photographs taken can have a meaning behind them.

Fine Art Photography fulfils the creative vision of a photographer.

This can be really interesting type of photography and looking at some example I believe a lot of work has gone into the photographs. Especially with the first two examples on the right.