Task 1. Different Applications of Photography

Ken Ishii

Advertising IndustryAdvertising is used in this industry so that companies can show off their product allowing a boost of their sales, for example, if Nike is showing off a shoe, they would show the slickness and the abilities which will attract their target audience.

Fashion IndustryPhotography is used in the fashion industry to allow a fashion brand to show off their new season range and what kind of materials they have used, Stone Island is notorious to show off their choice of material of the clothing more than the style of clothing, but style is also as important. It also helps to define the character of each brand just by their photography and who their target audience is mainly by the choice of their models. Stone island photography by : Marcus Gaab

Music IndustryPhotography is used in the music industry to promote an artist or band.This can be achieved in many ways like in gigs, posters, the internet, NME etc.

Griffin Lotz is a photographer for The Rolling Stones and has a lot of his work in magazines, websites and social networking sites.

Sports IndustryPhotography is used in the sports industry mainly in newspapers, magazines , the internet etc. Sports photography can also be used for advertising purposes to help build a brand (sponsorships) as well to help promote a sport.

Photography by Bob Martin

Photo journalism

• Images by Angus McBean

Photo journalism is the documentation of historical or current events. It also helps to create images to tell a news story.

Fine Art PhotographyFine art photography usually consists of a photographers individual taste. Sometimes the photograph's taken can have a meaning behind them.

Explain how and why photography is used in this industry .Find some examples of photography from this industry. Explain what kind of work they do – eg they do not work to briefs and exhibit in a gallery.Name some famous photographers

Photo by: Alfred Stieglitz

Photo by: Paul Caridad