Task 1. Different Applications of Photography

James Fox

Advertising IndustryAdvertising Photography is the single most important element of most advertising campaigns. While copywriters may spend hours producing an eye-catching headline and copy that explains the benefits of a product, it’s the image that first attracts the viewer. It’s also the last thing the viewer usually remembers after turning the page.Product photographs for websites, brochures, catalogues, packaging, marketing and advertising. Clients include well known companies, small businesses and advertising & design agencies far and wide. With access to large, well-equipped studios, highly creative photographers, stylists & assistants, efficient project management systems and a dedicated client services team, we provide a service second to none

Fashion IndustryAdvertising images may be used on billboards and in magazines, on posters and on flyers. They may be straightforward depictions of a product or a model or they could incorporate complex graphics and use the very latest post-production techniques to show that the company is on the leading edgePatrick Demarchelier is a fashion photographer and his work is advertised widely on billboards, websites and other media conglomerates. Patrick Demarchelier was born outside Paris in 1943 and has lived in the US since 1975. His photos regularly appear in Vogue, Vanity Fair, Harper’s Bazaar, Rolling Stone, Newsweek and Elle. Beginning in 1989, he was the official photographer of Princess Diana of Wales, becoming the first non-Briton to become an official photographer for the Royal Family. In 2007, he became an Officer dans l’ordre des Arts et Lettres, and his work was the subject of the retrospective Patrick Demarchelier: Images et Mode at the Petit Palais in Paris.

Music IndustryOur photographers start with a strategy meeting with the client to develop a brief that is as tight as possible, reducing the risk of surprises when the final photographs are delivered. The photographer has to be absolutely clear about the line the company wants to take with the product, the kind of image they want it to possess, and the messages they want it to convey.Kevin Cummins is a British photographer known for photographs of rock bands and musicians including Mick Jagger, Ian Curtis, Morrissey, Courtney Love, Patti Smith, and David Bowie

Sports IndustryThat’s particularly important when working with smaller ad agencies and clients. While larger agencies may choose to send an art director to oversee and direct the photographer’s work, that’s often not the case for clients on limited budgets. Many rely on the photographer’s skills and creativity to capture the right picture within the parameters laid out in the strategy meeting.Bill Frakes is an American photographer who has been on the masthead of Sports Illustrated since 1993. In 2008, he cofounded Straw Hat Visuals, a Southern Media Company. Bill was born and raised in the ranch country of western Nebraska

Photo journalismPhoto journalism is a particular form of journalism (the collecting, editing, and presenting of news material for publication or broadcast) that creates images in order to tell a news story. It is now usually understood to refer only to still images, but in some cases the term also refers to video used in broadcast journalism. Photojournalism is distinguished from other close branches of photography (e.g., documentary photography, social documentary photography, street photography or celebrity photography) by complying with a rigid ethical framework which demands that the work is both honest and impartial whilst telling the story in strictly journalistic terms. Photojournalists create pictures that contribute to the news media

Fine Art PhotographyFine art photography is photography created in accordance with the vision of the artist as photographer. Fine art photography stands in contrast to representational photography, such as photojournalism, which provides a documentary visual account of specific subjects and events, literally re-presenting objective reality rather than the subjective intent of the photographer; and commercial photography, the primary focus of which is to advertise products or services.Scott Mead is a photographer, financier and philanthropist. He is co-founder of Richmond Park Partners, a private merchant bank in London. He was formerly a partner and managing director of Goldman Sachs (New York 1986–1988; London 1988–2003).