Different Applications of Photography

Cesca Haig

Advertising Industry

Photography is used in the advertising industry because it is an effective way of drawing in the viewer to want to know more about a product. Advertising photography is the main type of photography because it is also used in many other industries to help sell products or advertise a film/TV programme. It is effective because people usually remember an image easier than a slogan or any text used in advertising and it is also the first thing that a person will see when looking at an advertisement. Many companies use celebrities to advertise their products as people recognise them and will associate a celebrity with their products when they see them in magazines, films and so on.

Fashion Industry

Photography is used in Fashion in may different ways, big fashion companies use it in magazines, shops and to capture big fashion events such as catwalks. Shops use photography to show what ranges they have on offer and what will be appearing in future seasons, they do this by having their adverts in magazines, usually shops have a main model that they use for their adverts that people will recognise when they see them. This is an effective way of getting people to either go into their shops or go online. Another way they fashion companies use photography is to have their clothing products online, this is an easier way for people to shop and they’re still able to view the products. Well known fashion photographers are Irving Penn, Patrick Demarchelier and Nick Knight.

Nick Knight

Irving Penn

Patrick Demarchelier

Music Industry

Photography is used in the music industry to showcase different artists/bands during a performance, because showing what an artist looks like in a performance is an effective way of giving more of an image to them and will make people want to see them more or buy more of their products. It is also used for merchandise for bands /artists which is an effective way of making money for them. Photography is a very effective way of getting different bands and artists out there, their images can be used online and in magazines all over the world, as most things are judged on the way that people look these days , if someone likes the look of a certain band or artist they will look for their music either online or in shops. A well known music photographer is Andy Willsher, he is known as one of NMEs most influential and relied upon photographer. He has done work for a number of different bands such as Oasis, U2, The White Stripes, Biffy Clyro, Adam Ant and Smashing Pumpkins to name a few. He photographs bands and artists performing live as well as doing portraits of them.

Andy Wilsher

Andy Wilsher

Sports Industry

Photography is used in the sports industry to promote upcoming games and matches and also to remind people of past matches and events in the industry. It is also used so that people can keep up to date with different teams members and what their favourite team has been up to in training and other areas. One well known sports photographer is Bob Martin, he is a multi award winning sports photographer and he specialises in shooting action, graphic and editorial pictures for advertising, corporate and editorial clients. He has photographed many major sports events such as the last 13 summer and winter Olympics , his work had been published in many different prints such as Sports Illustrated, Time, The Sunday Times, The New york Times, Life Magazine and L’equipe just to name a few.

Bob Martin

Bob Martin

Bill Frakes

Bill Frakes

Photo journalism

Photojournalism is a form of journalism that uses a photo to tell a news story. When using photography in photojournalism you usually get a sense of what the article you are about to read is about, these images are used to capture a viewers emotions . Well known events are captured by photojournalists and used with articles giving more detail of the story, this is effective because it draws people attention in and makes them want to know more about whichever story it is an image is being used for, it is also effective because people can look back on certain events and they can be used to remember events. Such as 9/11 and Hurricane Katrina, images used in news stories when these events were unfolding are still used today for people to remember and to remind people that we can carry on from such horrific events. Other events such as the 2012 summer Olympics were covered a lot by photojournalists, newspapers and magazines were covered with photos showing people winning and losing, not much story is needed with images like these because you can see from the peoples faces what the outcome was, photojournalism was an effective way of covering the Olympics because you can see more of a person reactions from a photo, rather than it being wrote about.

Fine Art Photography

Fine Art photography is photography that is meant to look like art, many fine art photography looks like it has been painted and usually the photography wants the viewer to feel something when looking at an image. Fine Art photography is more staged than any other photography and is usually compared to landscape, urban and rural. It is used for things such as postcards, books, cards, calendars, posters and for interior design (canvas’, wallpaper etc.) Eugene Atget, a photographer from the 1800s to 1927 is well known for his images of the streets of Paris, at first glance you might think his images are painted. Also David Saffir, he photographs landscape, black and white and also different Architecture.

David Saffir Eugene Atget