Recruiting new customers thanks to Google and Social Networks
Targeting Your Customers Using Google+
12
Targeting Your Customers Using Google+ Presented by Kim Beasley http://KimLive.TV
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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t be a spammer on Google+. Learn how to use Google+ the right way to drive traffic to your affiliate products. You’ll learn the key ways to use Google+.
Transcript of Targeting Your Customers Using Google+
Targeting Your
Customers Using
Google+
Presented by Kim Beasley
http://KimLive.TV
Overview
• What is Google+?
• What types of people use Google+?
• What makes engaging on
Google+ unique?
• Does interacting on Google+ affect
rankings on Google searches?
What types of people
are using Google+?
How do you engage
with others on Google+?
• Personal Profile
• Business Page
• Communities
• Hangouts
(regular & on air)
• Schedule Events
Engagement Component:
Personal profile
• Share keyword rich posts
• Use hashtags (#)
• Share pictures & videos
• Share content with targeted
groups - or Circles - of people
• Conduct surveys
• About page: Content & Links
Engagement Component:
Business Page
• Share keyword rich posts
• Use hashtags (#)
• Share pictures
• Conduct surveys
• Share videos
• Host Hangouts on Air
• Create a Hangout Show
Engagement Component:
Communities
• Create & Manage communities
for your target audience
to participate in
• Create special
categories
• Include links in
About section
• Conduct surveys
• Share videos
Engagement Component:
Hangouts
• Regular
o Private
o Up to 10 people
o Only those in
hangout can view
the hangout
o Not automatically
recorded
• On Air
o Public or Private
o Up to 10 people in
hangout
o Potentially
unlimited viewers
o Can be
automatically
recorded to
YouTube
Engagement Component:
Schedule Events
• Public vs. Private
• Interactive Commenting
• Guest Engagement
Engagement Component:
Bringing It All Together
• Personal Profile
• Business Page
• Communities
• Hangouts
(regular & on air)
• Schedule Events
Engagement Component:
Google Search
• Google Authorship
• +1 Activity
• Hashtags
• YouTube Integration
How to get in touch with Kim
Google+ personal profile:
• http://google.com/+KimBeasley
Google+ business pages:
• http://google.com/+KimLiveTV
o producing Google+ Hangout shows so experts
can focus on their message and leave the
technical side to us
• http://google.com/+GrowVisibilityWithMe
o Social media strategy planning including
WordPress website development
