How to Get More Customers From Google

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How to Get More Customers From Google Greig Whitton Founder, Evergrow Brad Conlin Head of Organic Search, Maven Agency

description

How to Get More Customers From Google. Greig Whitton Founder, Evergrow. Brad Conlin Head of Organic Search, Maven Agency. Webinar outline. Greig Whitton. Brad Conlin. How important are search engines? What do search engines prioritise ? What is SEO? What does SEO involve? - PowerPoint PPT Presentation

Transcript of How to Get More Customers From Google

Page 1: How to Get More Customers From Google

How to Get More Customers From Google

Greig WhittonFounder, Evergrow

Brad ConlinHead of Organic Search,Maven Agency

Page 2: How to Get More Customers From Google

Webinar outline

• How important are search engines?

• What do search engines prioritise?

• What is SEO?

• What does SEO involve?

• Where should you begin?

Greig Whitton Brad Conlin

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How important aresearch engines?

• Google processes 3.5 billion search queries every day

Greig Whitton Brad Conlin

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• Google processes 3.5 billion search queries every day

• Organic search accounts for 25% of e-commerce sales

Greig Whitton Brad Conlin

How important aresearch engines?

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• Accessibility

• Relevance

• Quality and credibility

Greig Whitton Brad Conlin

What do searchengines prioritise?

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• Structuring, promoting, and maintaining a website so that it is

ranked as highly as possible for relevant search queries

Greig Whitton Brad ConlinWhat is SEO?

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• Some websites are invisible without it

Greig Whitton Brad ConlinWhy invest in SEO?

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• Some websites are invisible without it

• There is lots of competition

Greig Whitton Brad ConlinWhy invest in SEO?

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• Some websites are invisible without it

• There is lots of competition

• Higher ranked websites get more traffic

Greig Whitton Brad ConlinWhy invest in SEO?

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Greig Whitton Brad ConlinWhat does SEO involve?

• Research:

− Search queries differ in their relevance, search volume, transactional intent,

and competition

− Focus your SEO efforts around the best search queries for your website

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Greig Whitton Brad ConlinWhat does SEO involve?

• Design:

− URL structure: Direct, meaningful URLs are easier to understand

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Greig Whitton Brad ConlinWhat does SEO involve?

• Design:

− URL structure: Direct, meaningful URLs are easier to understand

− Code: Search engines don’t always recognise non-HTML

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Greig Whitton Brad ConlinWhat does SEO involve?

• Design:

− URL structure: Direct, meaningful URLs are easier to understand

− Code: Search engines don’t always recognise non-HTML

− Titles and meta tags: Accurate descriptions indicate credibility and relevance

Page 14: How to Get More Customers From Google

Greig Whitton Brad ConlinWhat does SEO involve?

• Design:

− URL structure: Direct, meaningful URLs are easier to understand

− Code: Search engines don’t always recognise non-HTML

− Titles and meta tags: Accurate descriptions indicate credibility and relevance

− Internal linking: Well structured websites are easier to navigate

Page 15: How to Get More Customers From Google

Greig Whitton Brad ConlinWhat does SEO involve?

• Design:

− URL structure: Direct, meaningful URLs are easier to understand

− Code: Search engines don’t always recognise non-HTML

− Titles and meta tags: Accurate descriptions indicate credibility and relevance

− Internal linking: Well structured websites are easier to navigate

− Keywords: Appropriate keywords indicate relevance

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Greig Whitton Brad ConlinWhat does SEO involve?

• Content creation:

− Publish content that is relevant, understandable, and authoritative

− Cater for both transactional and informational search queries

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Greig Whitton Brad ConlinWhat does SEO involve?

• Link building:

− Links from other websites indicate relevance, quality, and trust

− You can build links naturally and through outreach

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Greig Whitton Brad ConlinWhat does SEO involve?

• Social engagement:

− Social engagement indicates relevance, quality, and trust

− Share your content on social networks and encourage others to do the same

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Greig Whitton Brad Conlin

Where should you begin?

1. Who do you want to attract and what they are searching for?

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Greig Whitton Brad Conlin

Where should you begin?

1. Who do you want to attract and what they are searching for?

2. Research search queries

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Greig Whitton Brad Conlin

Where should you begin?

1. Who do you want to attract and what they are searching for?

2. Research search queries

3. Audit your website

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Greig Whitton Brad Conlin

Where should you begin?

1. Who do you want to attract and what they are searching for?

2. Research search queries

3. Audit your website

4. Fix design flaws

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Greig Whitton Brad Conlin

Where should you begin?

1. Who do you want to attract and what they are searching for?

2. Research search queries

3. Audit your website

4. Fix design flaws

5. Create, promote, and share high quality content

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Need more help?Greig Whitton Brad Conlin

• Evergrow forums

• Online marketing guides

• Greig: 021 671 8225

• Brad: 021 461 6817