F O R P R O F E S S I O N A L S I N T H E F O O D A N D D R I N K S I N D U S T R Y

Media Information

2016

Targeting kitchen and restaurant professionals Restaurants, hotels, cafés, fast-food outlets, bars, bistros, school kitchens,

staff canteens, hospitals, caterers, food and drinks industry, catering-

school students, interest groups, entrepreneurs, passionate foodies...

One media – all decision-

makers within the food and drinks

industry.

Aromi is a multi-channel

media.

40.000 readers!

READER

1 2 3 4 5RESTAURANT Desserts. Work clothes and footwear.

Publication date 12.2.

Copy date 21.1.

PRO2016 Winners

STAFF CANTEEN Fish.Vegetables.

Publication date 7.3.

Copy date 19.2.

Gastro2016 Official fair magazine Special theme: Sustainability

CAFÉTake Away.Open-air terraces. Payment

Publication date 1.4.

Copy date 15.3.

Massive distribution*

PROFESSIONAL KITCHEN Large-scale food. Semi-prepared products.

Publication date 7.1.

Copy date 10.12.

STAFF CANTEENMeat. Cleaning & hygiene. Kitchen tools.

Publication date 2.5.

Copy date 15.4.

Aromi is the magazine for professionals in the food and drinks industry. The magazine

covers the entire field of HORECA, from professional kitchens to cafés, from restaurants to staff canteens. The target

group includes each and every unit – private and municipal, co-ops and franchises, big and small.

Readers enjoy Aromi. Surveys show that readers spend a significant amount of time with Aromi. They also

feel that the information it provides helps them improve in their profession. A reader survey is conducted regularly,

and its results are freely available on Aromi’s website. The last survey was conducted in the spring of 2015.

Readers choose their magazines. A magazine in hand, the reader has time for it and is willing to

receive its messages. A magazine is considered informative, entertaining and a good source of product information.

Aromi is an accurate means of communication for professionals.

Aromi offers an active, reliable and fast media solution for promoting your marketing

message both in print and on Aromi’s social media channels, website and newsletters.

Welcome to the world of professionals in food and drink!

More information:

Anja Moilanen +358 40 537 4272, Nina Harlin +358 400 629 400. Give us a call!

Media Information 2016

Professionals value a good magazine

and are willing to subscribe to it.

Aromi is an accurate

marketing channel.

49 years of professional experience.

READER

6 7 8 9 10RESTAURANTSummer foods and drinks. Catering. Eating together – Sharing is caring.

Publication date 1.6.

Copy date 13.5.

PRO2017 applications

PROFESSIONAL KITCHEN Frozen ready-to-bake. Big machinery.

Publication date 1.9.

Copy date 16.8.

Massive distribution*

CAFÉ Street food.

Publication date 3.10.

Copy date 15.9.

Special theme: Cafe&Tea

STAFF CANTEEN Buffet. Tableware.

Publication date 1.11.

Copy date 14.10.

RESTAURANTSoups. Flavours of the world.

Publication date 1.12.

Copy date 15.11.

* Massive Distribution in April and September. These issues will reach each and every preparation, delivery and central kitchen in Finland.

It’s the reader’s choice how to enjoy Aromi – in print as a high-quality

magazine or conveniently on tablet, computer or smartphone.

Social media gets people involved. We want to make sure

that information passes quickly to our readers also between issues. Aromi’s

Facebook page and website are active and well-liked. News, backgrounds,

people and phenomena – fast and easy.

Professional magazine is the best way to

combine journalism and marketing.

Aromi is published 10 times a year.

Massive distribution

twice a year.

The best source of information in HORECA.

READER

SALES & MARKETING

Anja Moilanen Sales Manager +358 40 537 4272

Tiki Murray Sales and Marketing Assistant+358 50 412 5613

Nina HarlinBusiness Director+358 400 629 400

DESK EDITORS

Jari F. Lampén Editor-in-Chief +358 40 538 3863

Heli KoivuniemiEditor+358 400 133 955

Maaret Launis Editor +358 40 637 5448

Terhi Pääskylä-Malmström Editor +358 50 544 1973

Jaana Vainio Editor+358 40 671 9722

Print run 11.000 copies Massive distribution 16.000 copies

Subscription prices Continuous (per year) 100 € One-year subscription 122 € Single copy 12,90 €

E-mail firstname.lastname@ aromilehti.fi

Layout Adverbi Oy

Print Keskisuomalainen Oyj Aikakauslehtiryhmä

TECHNICAL SPECIFICATIONS

• Cancel advertisements by copy date.

Magazine size: 230 x 297 mm Binding: glued Copy to: ilmoitukset@adverbi.fi

Raster: 60 lines Profile: Coated Fogra39.icc Please specify magazine title, issue and advertiser.

* Please add 5 mm for bleed. ** Please note the glued binding.• Complaints within 14 days of publication.

Same rates as last year. No increases!

Media Information 2016

aromilehti.fi facebook.com/aromilehti

Aromi’s coverage is 94%.

Book your special

solutions and ad positions

in time!

ADVERTISING FORMATS*

Double-page spread 460 x 297 mm

Full page in text 230 x 297 mm

Full page inside cover 230 x 297 mm

Full page back cover 230 x 297 mm

Half page horizontal 230 x 146 mm vertical 112 x 297 mm

One-third page 75 x 297 mm

Quarter page 93 x 130 mm

One-eighth page 93 x 62 mm

RATES 4-colour (VAT 0 %)

Double-page spread €8,100

Full page in text €4,750

Full page inside cover €4,900

Full page back cover €4,950

Half page €3,350

One-third page €2,950

Quarter page €2,400

One-eighth page €1,450

Survey-based informationAromi’s journey together with Finnish professionals has been phenomenal – 2016 marks the magazine’s 49th volume! Still, after all this time, our aim is to keep readers content and grow together

with them. That’s why Aromi is being surveyed on a regular basis.

• The reading habits and opinions about Aromi were last surveyed in May 2015. The survey was conducted by Tietoykkönen Oy.• Aromi is read carefully, people commit to a professional magazine, the relationship with readers lasts long and magazines are archived.• An average of 57 minutes is spent on each issue.• 76% of Aromi’s readers decide on acquisitions.• With the coverage of 95%, Aromi has a close relationship with its readers.• Readers are very happy, with the layout, illustrations and contents of the magazine.• 88% of readers find that Aromi follows well the development of the industry. • 71% of readers use the ideas provided by Aromi in their work.

Why is Aromi read?One of Aromi’s strong sides is its objectivity. The magazine is filled

with interesting stories covering varying aspects of the industry.

Aromi is current, appealing and it knows what’s going on. Aromi is

subscribed to and read from cover to cover.

71% of readers readers use the ideas provided

by Aromi in their work

What magazines do you read regularly?

Aromi

Menu (Kespro)

Ruokavuosi (Valio)

Metos Uutiset

Vitriini

Nova (Meira Nova)

AmmattikeittiöOsaaja

Barista (Gustav Paulig)

Saarioinen Customer Magazine

Atria keittiössä

ProResto

Moneen Makuun (Metro-tukku)

Pam

Shaker

Kasvisinfo (Finnish Horticultural Products Society)

Ruokatiedon Uutiset

Don’t read any of these regularly/no reply

88

51

40

38

30

24

23

22

21

18

13

12

12

11

8

5

4

All participants in survey, n=238

% 1009080706050403020100

Aromi reaches every chef. Aromi is the official membership magazine of the Finnish Chefs Association and is included in the membership fee. The chefs also publish their information in

Aromi four times a year.

PRO AwardsThe PRO Awards recognise the professionals within the

HORECA industry. The annual awards are handed out in 13

categories, with consideration given to various professional

areas and responsibilities. To receive thanks for a job well done is a precious thing, particularly when the appreciation comes

from within the industry – from colleagues, leaders, partners

and members of your own team. The awards are presented

at a yearly gala. Each category has a sponsor, and the entire

HORECA industry is welcome to participate in the celebrations.

New partners are found and arrangements made at the

beginning of the year. Come join us!

PRO Gala 28.1.2016 Wanha Satama, Helsinki

Special solutionsInserts and extras. Card, A4, brochure, sample, price list, client magazine or even

a T-shirt? Loose, bound, glued or foiled? Just ask us, anything is possible.

Advertorials. An advertisement designed to look like editorial content, an

advertorial is a great way to tell readers more about your products and how they

can be used. It is also an easy way to make a new brochure at the same time.

Minimum – one spread, maximum – you decide. Text, photos, layout

– just one or all of them. Want to hear more?

Something else? Different kinds of cover solutions, special ads and ad positions

– the possibilities are endless!

Print + vlog = perfect combination!

The Service DirectoryThe Service Directory is a regular

feature of the magazine. Advertising

there ensures that the information

about your company appears in every

issue of the year.

Sizes 90 x 45 mm and up,

from €1,690 a year (10 issues).

aromilehti.fi Aromi’s website is a fast and

effective channel of communication

that adds to the magazine between

issues. Advertise both in print and

online for maximum result!

All new! Blogs and vlogs on Aromi’s website and

Facebook, combined with the printed

magazine, open up a whole new level

of possibilities – appealing and current,

published exactly where the clients

spend their time. The vlog production

has already begun, let’s keep in touch!

Arom

i is th

e Asso

ciation’s off cial membership magazine

THE FINNISH CHEFS ASSOCIATION

MAGAZINE Read by 1,100

executive chefs

HORECA AWARDS