Targeting Infrastructure Investment to Influence Modal Shift – A case study of Dublin

Elaine Brick

Associate Director, Dublin

Historically, a vicious cycle for cycling!

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With limited available funding, how can we most effectively target cycling infrastructure investment to achieve modal shift?

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Stated Preference Survey

• Online survey distributed to employees involved in the National

Smarter Travel Workplace Programme in the Greater Dublin Area

+Behaviour: Existing travel patterns, cycling confidence

+Attitudes: barriers to cycling and route choice analysis

• Stated preference survey was used to determine the weighted

preference of various attributes of different routes

• 1,950 responses received

• Paper published by Transportation Research 2012

Infrastructure to Influence Modal Shift

Order of preference for cycle route infrastructure is as follows:

1. Off road cycle tracks

2. Parks/quiet residential streets

3. On road cycle lanes

4. Bus/cycle lanes

5. Streets with no designated facilities for cyclists

Key Questions

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• Is there a perception that this order of preference is correct? Even more the most confident of cyclists?

• How can local authorities be convinced to commit to the most expensive and disruptive of infrastructure choices? Especially in constrained areas?

• What are the most effective ways to harness the potential of ‘residential’ routes for cycling?

• How can high demand for segregated route corridors be managed?